The probiotic shot contains Chr. Hansen’s flagship probiotic strain BB-12 (Bifidobacterium) and fiber in the form of fructo-oligosaccharides (FOS). The product, which can be promoted as a “2 in 1” or “dual action” product, addresses gastrointestinal function and irregularities.
“We are really looking forward to showcasing this healthy, lemon-flavored shot that combines two ingredients which both have a long history of use, high consumer awareness and acceptance,” said Chr. Hansen’s Lasse Nagell, sales and marketing vice president, Health & Nutrition.
The attractive combination probiotic and fiber comes in a 10 ml liquid shot format, a convenient dosage form designed for the health-conscious consumer who prefers to drink shots rather than swallow capsules or tablets. The probiotics are stored in an alu-blister which is integrated into the mini-bottle cap―the DRYCAP, a patented technology manufactured by Chr. Hansen’s partner Biofarma. DRYCAP allows live probiotics in a dry environment, thereby preserving their documented health benefits.
“The consumer simply dispenses the probiotics into the liquid, shakes the bottle to disperse the probiotics, and drinks the shot―a quick and tasty way to get your probiotics on the go,” Nagell said. “The BB-12 + fiber shot is the first probiotic liquid shot we propose to the market but there are multiple opportunities to combine ingredients in ‘dual action’ shots.”
For more information: www.chr-hansen.com/probiotic-shot