New product launches pack healthy ingredients in tasty, convenient snack bars.
The line between what constitutes a snack and a nutritional supplement is blurring, as more consumers clamor for snack bars that cater to their specific health and nutritional objectives.
The snack, nutrition, and performance bar category was up 24% between 2011-2016, according to Mintel, reaching $6.7 billion in sales. Steady growth is predicted looking ahead to 2021, with the market potentially reaching $8.2 billion.
Here's a look at several recent launches within the snack and nutrition bar space…
KIND Healthy Snacks has entered the protein bar category with the release of its KIND Protein From Real Food bars. The product line delivers 12 grams of protein, is made from real food, and does not contain any genetically engineered ingredients.
Designed as a nutrient-dense food, KIND Protein aims to set itself apart with clean ingredients and a satisfying taste.
"As a brand committed to empowering people to make healthy eating decisions, we saw this as an opportunity to elevate the current market through a protein bar that meets our high nutritional standards," said Stephanie Perruzza, registered dietitian and health & wellness specialist at KIND. "Emphasizing a snack that delivers on taste, but also one that provides protein predominantly from nuts allows us to differentiate ourselves from the current offerings."
Absolutely Gluten Free, maker of all-natural, gluten-free crackers, flatbreads, and pizza, is taking on the energy bar category with the launch of TahiniBAR, a grab-and-go sesame seed snack. TahiniBAR is only 100 calories, certified OU Kosher, and dairy-free.
Like tahini and the dessert halvah, the energy bars are made from all-natural roasted sesame seeds. Sesame seeds help boost energy levels and are a good source of vitamins, minerals, protein, fiber, calcium, iron, zinc, and potassium, the company said. The low-calorie, 100% gluten-free treat is available in three varieties: Cocoa Nibs, Pistachio, and Vanilla.
The company said the new launch ties into key food category trends, such as the rise in interest in authentic Mediterranean food; the increased consumer demand for healthy, portable snacks; and the rejection or avoidance of gluten.
Healthful Habits LLC, has launched Phyter Bars, featuring farm-fresh vegetables and/or fruit as their primary ingredient. Each bar contains pureed (never dehydrated) produce, whole-food ingredients, and nothing else. The good-for-you snack is also 100% organic, sweetened with low-glycemic coconut sugar, vegan, kosher, and free from GMOs, gluten, soy, dairy, chemicals, preservatives, and added oils and fats.
Phyter Bars come in Sweet Potato + Coconut; Butternut Squash + Peanut Butter; Cranberry + Strawberry; and Beets + Cocoa varieties. A new Kale + Apple will be added later this year.
Phyters have none of the binders and preservatives found in shelf-stable bars, so they're sold in the refrigerated section.
ONE Brands, the maker of ONE Bars boasting 20 grams of protein and just one gram of sugar per serving, has launched its newest flavor, Red Velvet Cake.
ONE Red Velvet Cake bars provide sweets enthusiasts a new way to enjoy a smooth slice of Red Velvet cake without the guilt. Like all ONE bars, the new Red Velvet Cake bar is ideal for your commute, a post-gym snack, breakfast, lunch, dinner, or just because.
Naked has introduced Naked Fruit, Nut & Veggie Bars, extending the brand beyond premium juices and smoothies for the first time.
The all-new line of chilled snack bars is packed with premium ingredients, including real fruits, and vegetables. Naked Fruit, Nut & Veggie Bars is available in three flavors: Blue Machine, Green Machine, and Red Machine. The new bars contain no preservatives, are Non-GMO Project Verified, and are excellent sources of vitamins A, C, E and iron.
"As experts in fruits and vegetables, I'm thrilled we are bringing the convenience, nutrition and taste we are known for at Naked into the chilled bars space," said Becca Kerr, senior VP, North America Nutrition Fruit and Vegetable portfolio. "Since it's not always convenient to fit fruits and vegetables into your daily routine, we're expanding our lineup, continuing to provide consumers with yet another option to make sure they are getting their daily dose of goodness."
Kashi's second Certified Transitional product—Kashi Chewy Nut Butter Bars—are made with real nut butters, coconut oil, and whole grains.
Kashi Chewy Nut Butter bars are the first commercially available bars to offer Certified Transitional ingredients, such as almonds, dates, and sorghum. Every purchase of a box shows support for farmers as they transition from conventional to organic farming practices. Each serving delivers 3-4 grams of fiber, 10-13 grams of whole grains, and 6-7 grams of good fat. They are gluten-free, Non-GMO Project Verified, and Certified Transitional by QAI.
The new Double Chocolate Almond Butter and Salted Caramel Pecan flavors join the existing lineup including Coconut Cashew Macaroon, Snickerdoodle, Chocolate Trail Mix, and Salted Chocolate Chunk.