A look at some new supplements, functional foods and beverages hitting store shelves this fall.
Health conscious shoppers are seeking new and innovative ways to prioritize nutrition in their daily routine. Efficacy, convenience and taste all top the list of what consumers demand from their nutraceutical purchases. With these priorities in mind, here’s a look at a few new launches making their way to healthy households this fall.
Mediterra, New York, NY, the first company to introduce all-natural nutrition bars inspired by the Mediterranean Diet, has added two new savory bar flavors: Kale/Pumpkin Seed and Bell Pepper/Green Olive. With these new flavors, Mediterra now offers four savory bars; other varieties include Sundried Tomato/Basil and Black Olive/Walnut.
“After our initial launch, the response to Mediterra’s Savory Bars was overwhelmingly positive, so the need to create additional flavors became obvious,” said Telemaque Lavidas, founder of Mediterra. “People are tired of sweet nutrition bars and are paying close attention to sugar intake. Mediterra’s Savory Bars address both issues.”
The new flavors are low in calories, and have less than four grams of sugar with no added sugars or sweeteners. The Kale/Pumpkin Seed and Bell Pepper/Green Olive bars have only one and two grams of sugar, respectively. In addition, Kale/Pumpkin Seed contains six grams of protein and Bell Pepper/Green Olive five grams of protein.
Rich in vegetables, nuts, herbs and seeds, the bars also contain protein-rich pea crisps, amaranth and olive oil. Each Savory Bar is all-natural, non-GMO, Gluten-Free, certified kosher and dairy free.
Ester-C Immune CHARGE Gummies are now available for adults and children ages four years and older, in orange-flavored gummies. They are gluten-free, made with all-natural colors and flavors and provide the patented Ester-C immune health formula.
Ester-C Immune CHARGE Gummies provide 100% of the daily value of the Ester-C formula in just two gummies. Ester-C is calcium ascorbate, which is formulated to contain the same metabolites the body produces to help enhance the retention of vitamin C by white blood cells—a vital component of the immune system.
“With families more on-the-go than ever, we looked to introduce new delivery forms to the Ester-C portfolio, like gummies, which make it convenient for families to support their immune health anytime, anywhere,” said John Frame, vice president for Ester-C, Ronkonkoma, NY. “We’re excited to launch new Ester-C Immune CHARGE Gummies because the benefits of the patented Ester-C formula can now be experienced by the whole family, whether it be those heading off to school on the bus or grabbing the train to work.”
Leaner Creamer, Beverly Hills, CA, has introduced an all-natural powdered coffee creamer that claims to promote weight loss and help with appetite suppression.
“We are excited to have created the only natural coffee creamer that curbs your cravings. We want to encourage coffee drinkers to get rid of the chemicals and start drinking creamy coffee guilt-free,” said CEO and founder Jonathan Kashani.
The powdered creamer’s coconut oil-based formula is an all-natural blend of Citrus aurantium extract, Hoodia and green tea extract. These ingredients help to speed up metabolism, aid digestion, increase lipolysis and suppress hunger, according to the company, making this formula an effective weight loss tool. Finished with a hint of vanilla, the creamer is appetizing while eliminating the fat, artificial ingredients and toxic chemicals found in traditional coffee creamers.
Sportwater Beverages, LLC, Stamford, CT, has created Ionic Sportwater—a new electrolyte water with no sugar, sodium, calories, preservatives or artificial additives.
The vapor-distilled, ultra-purified water is naturally enhanced with a proprietary electrolyte blend of magnesium, calcium and potassium. Ionic Sportwater comes in two sizes—20 oz. sport cap bottle with 200 mg of electrolytes and a 1-liter sport cap bottle featuring 330 mg of electrolytes.
With its boosted electrolyte properties and natural essence, the water is positioned for athletes, kids or anyone looking for superior hydration.
Two key ingredients in common sports drinks are sugar and salt. Without these, Ionic Sportwater provides a natural way to accelerate hydration. Each bottle of Ionic Sportwater provides functional electrolyte hydration on the level of popular sports drinks without the associated negatives like calories, sodium, sugar, carbs, preservatives and stimulants. Ionic Sportwater is clear, with no odor or aftertaste.