01.06.15
Creative Edge Nutrition, Inc., Las Vegas, NV, has appointed James L. Robinson as president and chief executive officer and a member of the board of directors effective December 31, 2014.
Mr. Robinson brings more than 35 years of relevant industry experience to his new role, having previously served as a co-founder and managing partner of the Hip Hop Beverage Corporation, whose product line includes globally known and distributed Pitbull Energy Drinks and Energy Bars.
Under his leadership, Creative Edge Nutrition will focus on its core markets in nutrition and energy beverages.
In his role as CEO, Mr. Robinson will manage all national and international accounts, sales and marketing strategies and overall brand identity. Additionally, he will coordinate all retail channel strategies, including pricing, distribution and sales. This strategy will include implementing a DSD system (Direct Store Delivery) and streamlining the company product manufacturing processes through FDA regulated and certified manufacturing partners.
In addition, the planned spinoff of CEN Biotech Inc., the wholly-owned subsidiary of Creative Edge Nutrition, Inc., is underway. The board and chief executive have resigned.
Bill Chaaban, president of CEN Biotech Inc., stated, "This is an exciting time for shareholders. The proposed spin-off could result in two completely separate and independent publicly-traded companies. I strongly believe that Mr. Robinson, with his history of success, is the best person to lead the operations of Creative Edge Nutrition, Inc. James is a man of the utmost integrity and has an impeccable track record coupled with an amazing work ethic.”
He added, "Separating specialty pharmaceutical (Medical marijuana and Hemp) planned business from the nutrition and energy beverages business will allow each respective company to maintain its proper base of customers, subject matter experts and will ensure a clear vision. It will also provide benefits to shareholders who will have shares in both businesses going forward.”
Mr. Robinson brings more than 35 years of relevant industry experience to his new role, having previously served as a co-founder and managing partner of the Hip Hop Beverage Corporation, whose product line includes globally known and distributed Pitbull Energy Drinks and Energy Bars.
Under his leadership, Creative Edge Nutrition will focus on its core markets in nutrition and energy beverages.
In his role as CEO, Mr. Robinson will manage all national and international accounts, sales and marketing strategies and overall brand identity. Additionally, he will coordinate all retail channel strategies, including pricing, distribution and sales. This strategy will include implementing a DSD system (Direct Store Delivery) and streamlining the company product manufacturing processes through FDA regulated and certified manufacturing partners.
In addition, the planned spinoff of CEN Biotech Inc., the wholly-owned subsidiary of Creative Edge Nutrition, Inc., is underway. The board and chief executive have resigned.
Bill Chaaban, president of CEN Biotech Inc., stated, "This is an exciting time for shareholders. The proposed spin-off could result in two completely separate and independent publicly-traded companies. I strongly believe that Mr. Robinson, with his history of success, is the best person to lead the operations of Creative Edge Nutrition, Inc. James is a man of the utmost integrity and has an impeccable track record coupled with an amazing work ethic.”
He added, "Separating specialty pharmaceutical (Medical marijuana and Hemp) planned business from the nutrition and energy beverages business will allow each respective company to maintain its proper base of customers, subject matter experts and will ensure a clear vision. It will also provide benefits to shareholders who will have shares in both businesses going forward.”
