Fruit d'Or Nutraceuticals, Quebec, Canada, has named Stephen Lukawski as vice president of business development, sales and marketing for its growing portfolio of cranberry ingredients and private label cranberry capsules for North America.
 
"My responsibilities will be extensive from the education of who we are and what we offer as the world's largest organic cranberry and blueberry grower and processor to generating global sales through long-term partnerships," Mr. Lukawski said.   
 
Since 1997, Mr. Lukawski helped to develop the cranberry market in Canada by managing marketing and sales for Cran-Max. He has also been lauded throughout the industry for his functional food innovations, networking varied suppliers of ingredients and technology to create healthy, natural nutraceutical foods for consumers.
 
"Fruit d'Or recognized an opportunity based on my expertise and asked me join its organization to develop their fledgling nutraceutical division. I feel we have great story to share with the industry about the multiple health values of cranberry and why we should be considered the new cranberry supplier of choice — as we are the only vertically integrated cranberry company in the nutraceutical industry. We are working diligently to bring a higher standard of quality to both our partners and the consumer with the goal of raising the bar of quality for others suppliers to adhere to."
 
He added, "Fruit d'Or Nutraceuticals is a company of science and innovation. It is committed to investing their resources into research, product development and state-of-the-art equipment for future long term success."