By Mike Montemarano, Associate Editor04.28.22
Lower interest in traditional dietary supplement formats such as capsules and tablets, along with a preference for gummies, shots, drinkables, and snack-like delivery formats, is one of the biggest market drivers among consumers.
With pill-fatigue and newer, attractive options that appeal to consumer demand for novelty and convenience, experts predict that non-conventional delivery formats will continue to generate excitement and capture greater market share.
While innovation through delivery formats can be part of a successful brand strategy, there can also be unexpected challenges in creating an efficacious and appealing product. At SupplySide East 2022 in Secaucus, NJ experts offered advice for companies to consider when branching out into new delivery territories.
The Checklist
Wilson Lau, vice president of NuHerbs, a specialist in Chinese herbal ingredients, discussed important benchmarks to consider. He offered two of the company’s new products as case
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