Sean Moloughney, Editor01.20.16
Innovation in the dietary supplement industry often stems from an unmet need in the marketplace. For Dr. Jatin Joshi, a London surgeon diagnosed with Crohn’s disease and other health issues, Instavit oral spray supplements spawned from a personal need.
After being hospitalized, Dr. Joshi needed to have a large portion of his colon removed. Recovering yet unable to absorb nutrients from food properly, he eventually developed a deficiency in vitamins B and D, and also began to lose sensation in his fingertips.
Fatigued and trying to regain his health, Dr. Joshi was receiving vitamin injections when his wife Sonia, a medical professional herself, asked the all-important question that would spark an idea: “Isn’t there a better way?”
‘We Have Something Better’
Oral sprays themselves aren’t new. They are commonly used in breath-freshening products. They can also work effectively to deliver drugs. Dr. Joshi applied this concept to vitamins, and shared his creation with some friends and colleagues who also had trouble taking
After being hospitalized, Dr. Joshi needed to have a large portion of his colon removed. Recovering yet unable to absorb nutrients from food properly, he eventually developed a deficiency in vitamins B and D, and also began to lose sensation in his fingertips.
Fatigued and trying to regain his health, Dr. Joshi was receiving vitamin injections when his wife Sonia, a medical professional herself, asked the all-important question that would spark an idea: “Isn’t there a better way?”
‘We Have Something Better’
Oral sprays themselves aren’t new. They are commonly used in breath-freshening products. They can also work effectively to deliver drugs. Dr. Joshi applied this concept to vitamins, and shared his creation with some friends and colleagues who also had trouble taking
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