Lisa Olivo, Associate Editor10.30.15
This July MegaFood, a leading brand in in the natural products supplement category from the Manchester, NH-based company FoodState, unveiled a bold new initiative that aims at peeling back the curtain on the dietary supplement production process. With its new “Big T Transparency” program the company looks to provide consumers information about typically guarded aspects of supplement manufacturing—including access to information on ingredient sourcing, product testing, and even auditing. Here’s a Q&A with FoodState’s CEO Robert Craven, who discusses the motivation behind the company’s push for high levels of quality and transparency within the dietary supplement industry.
Nutraceuticals World: What motivated MegaFood to take the leap in unveiling its Big T Transparency initiative?
Mr. Craven: The biggest motivational factor for us to take the leap in unveiling Big T Transparency was simple: consumers and retailers are losing trus
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