Lisa Olivo, Associate Editor08.19.14
In a $2.15 billion deal, the Coca-Cola Company has purchased a 16.7% share of Monster Beverage Corp. Coca-Cola gains two seats on Monster’s Board of Directors, and the companies agreed to trade several brands to better align product portfolios and worldwide distribution.
Coke will transfer ownership of its own energy drink lines such as NOS, Full Throttle, Burn, Mother, Play, Relentless and Power Play to Monster, while Monster will hand over its non-energy drink based offerings—including Hansen’s Natural Sodas, Peace Tea, Hubert’s Lemonade and Hansen’s Juice Products—to Coca-Cola. Monster Beverage Corp. will also issue Coca-Cola shares of its common stock, and enter into expanded distribution arrangements.
In a joint press release from Coke and Monster, Muhtar Kent, chairman and CEO of Coca-Cola, praised the deal, saying it was a way to “stay at the forefront of consumer trends in the beverage industry.” He added, “Our equity investment in Monster is a capital efficient way to bolster our participation in the fast-growing and attractive global energy drinks category. This long-term partnership align
Coke will transfer ownership of its own energy drink lines such as NOS, Full Throttle, Burn, Mother, Play, Relentless and Power Play to Monster, while Monster will hand over its non-energy drink based offerings—including Hansen’s Natural Sodas, Peace Tea, Hubert’s Lemonade and Hansen’s Juice Products—to Coca-Cola. Monster Beverage Corp. will also issue Coca-Cola shares of its common stock, and enter into expanded distribution arrangements.
In a joint press release from Coke and Monster, Muhtar Kent, chairman and CEO of Coca-Cola, praised the deal, saying it was a way to “stay at the forefront of consumer trends in the beverage industry.” He added, “Our equity investment in Monster is a capital efficient way to bolster our participation in the fast-growing and attractive global energy drinks category. This long-term partnership align
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
