• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    IFIC 2022 Food & Health Survey Highlights Eating Behavior Trends

    Icon Foods Appoints Operations and Marketing Leaders

    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD

    GC Rieber VivoMega Continues to Find Operational Efficiencies, Minimize Environmental Impact

    Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Icon Foods Appoints Operations and Marketing Leaders

    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD

    GC Rieber VivoMega Continues to Find Operational Efficiencies, Minimize Environmental Impact

    Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished

    PLT to Supply Traceable, Standardized Organic Elderberry Extract
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    IFIC 2022 Food & Health Survey Highlights Eating Behavior Trends

    Icon Foods Appoints Operations and Marketing Leaders

    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD

    Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished

    PLT to Supply Traceable, Standardized Organic Elderberry Extract
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD

    Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Sabinsa Corporation

    Ecuadorian Rainforest

    PhytoGaia Inc

    Atlantia Clinical Trials

    Verdure Sciences
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Sabinsa Corporation

    Ecuadorian Rainforest

    PhytoGaia Inc

    Atlantia Clinical Trials

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Baby Boomer Health Goals: Can Protein Help Sustain the Golden Years?

    Fonterra presents dairy protein as a way for Baby Boomers to maintain their weight, muscle mass and mobility as they age.

    Baby Boomer Health Goals: Can Protein Help Sustain the Golden Years?
    Baby Boomer Health Goals: Can Protein Help Sustain the Golden Years?
    Related CONTENT
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • FrieslandCampina’s Biotis Sleepwell Ingredient Linked to Better Night’s Sleep
    • Following the Ascent of Alternative Proteins
    • Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    • The Future of Specialty Ingredients
    Lisa Olivo, Associate Editor07.16.13
    Dairy ingredient supplier Fonterra has released research carried out in the U.S. analyzing the purchasing habits and health goals of the tens of thousands of Baby Boomers within the country. This large demographic is looking to maintain healthy and active lifestyles well into the “golden years,” and as a result Boomers are looking to functional beverages, nutritional bars and snacks to do so.
     
    Fonterra spent two years investigating the needs of this large and influential consumer block, with a specific focus on the U.S., which has the highest population of “active agers” in the world.
     
    Yet, while the U.S. market is the largest market in the world for senior nutrition, it’s also the most polarized, explained Carrie Schroeder, key account manager for nutrition, Fonterra USA, Rosemont, IL. “At the far end of the spectrum we have a large number of ‘unwavering indulgers’ who know they have health issues, but are choosing to ignore them. However, the U.S. also over indexes in people who are already actively looking for solutions and are willing to make real changes to their diet and exercise to achieve health benefits.”
     
    In the assessment of more than 600 healthy Americans aged 50-75, 58% of respondents believe that the ability to stay active has a higher impact on their physical health than weight—despite 30% of respondents admitting they currently suffer from weight issues.
     
    Consumer Demographics
    In its research, Fonterra identified three main consumer segments, which account for 57.2 million consumers. According to the company, these groups represent consumers who are ready to make changes to their daily routine and eating habits in order to remain healthy and active.
     
    • Active Seekers: This segment makes up 16% of the Boomer demographic (over indexing vs. global audience), and they are willing to make serious sacrifices for their health. Active Seekers are 60% female, and are highly engaged and knowledgeable in the areas of fitness and nutrition. This group is also the most affluent of the three defined segments.
     
    • Health Seekers: Accounting for 22% of the Boomer population, Health Seekers are early followers that are willing to make some dietary changes in return for health benefits, as long as there’s still room for the occasional treat. They are 60% female, are engaged in health and enjoy physical activity, and have a good knowledge of nutrition.
     
    • Open-Minded Moderates: Fonterra found this group to be the mainstream mass audience and 20% of all Boomers. They are followers, are fairly health conscious, but often lack the resolve to maintain healthy habits. In general, this group tries to eat well, but doesn’t always achieve their nutrition goals. They are 58% female, and the least likely group to be retired.
     
    Protein: A Simple Solution for Sustained Health
    Fonterra’s survey respondents reported that stamina, physical strength and energy levels were the top three health areas in which they experienced declines over the past five years. In response, one out of six Boomers said they’d be willing to make a major change in their habits to improve their health, while almost a quarter of those surveyed said they would be unwilling to make such changes for health benefits.
     
    Fonterra USA’s Ms. Schroeder defined several ways incorporating dairy protein in the diet of these active agers could improve their health and lifestyle, without drastically altering their daily routines.
     
    “What you have to keep in mind is that people have their routines. Sometimes asking people to step outside their everyday routine can be a really big ask. Successful change is usually gradual,” explained Ms. Schroeder. 
     
    With this in mind, adding a product like protein powder to some meals throughout the day could make a big impact without much effort from users. Ms. Schroeder noted, “You can take it and sprinkle it over your oatmeal or cereal, or you can add it to your milk or water, or make a smoothie with it.” Further, incorporating protein into the diet through functional foods like nutrition bars, enriched cereals or protein rich beverages could be another easy way for Boomers to make protein a priority in their diet.
     
    By simply consuming more protein, Boomers can improve their health in a variety of ways, she explained. For starters, the satiety—or the feeling of being full—which protein provides has become a popular way to help those looking to manage their weight. Additionally, it is crucial in the growth and maintenance of healthy muscle. “Dairy protein, specifically, whey protein, has high levels of branched chain amino acids, which are very fast acting because they get absorbed through the blood stream very quickly. Therefore, with the consumption of dairy protein, specifically whey protein, along with moderate levels of exercise—be it biking, walking or light resistance training—can help to build and sustain muscle mass over time,” said Ms. Schroeder. “In addition, muscle is a metabolically active tissue so feeding your muscles protein coupled with staying active helps to keep your muscles healthy and support weight management.”
     
    30- 30-30
    So in order to achieve the beneficial effects of a protein rich diet, how much should one actually be consuming? According to Ms. Schroeder, an easy rule of thumb is “30-30-30,” or “30 grams of mixed protein at breakfast, 30 grams at lunch and 30 grams at dinner.” The reason she stressed the “magic number” of 30 grams of mixed protein, is that if one consumes “something like a glass of milk and a chicken sandwich, you are very likely to get the sufficient amount of protein, and specifically the branched chain amino acid leucine, which will trigger muscle synthesis.”
     
    Most importantly, she underlined the importance of maintaining this level of high quality protein at consistent levels throughout the day. Often, dinnertime offers more protein rich meals, while many find their breakfast and lunch choices lacking in sufficient protein, she noted. Consuming 30 grams of protein with each meal will deliver enough leucine to trigger the body to begin the process of muscle synthesis. “The ideal is to enable your body to build muscle throughout the day which is how you can really see the biggest impact,” she said.
     
    Maintaining healthy muscle mass is key to maintaining health into the golden years of the Baby Boomer’s life span, which is what dairy protein brings to the table, said Ms. Schroeder. “As people age you want to be able to do the same things you’ve been doing throughout your life. You want to be able to do the things that you did 10 years ago. You want to be able to play with your grandchildren the way that you played with your own children. You want to be able to go for bike rides and go running.” With this in mind, some simple dietary adjustments can go a long way. 
    Related Searches
    • Nutrition
    • Nutrition Bars
    • Amino Acid
    • Beverages
    Related Knowledge Center
    • Healthy Aging
    Suggested For You
    Nutrition and Flavor: Formulating for Modern Product Preferences Nutrition and Flavor: Formulating for Modern Product Preferences
    FrieslandCampina’s Biotis Sleepwell Ingredient Linked to Better Night’s Sleep FrieslandCampina’s Biotis Sleepwell Ingredient Linked to Better Night’s Sleep
    Following the Ascent of Alternative Proteins Following the Ascent of Alternative Proteins
    Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    The Future of Specialty Ingredients The Future of Specialty Ingredients
    U.S. Dairy Proteins Fill Global Demand for Improved Nutrition U.S. Dairy Proteins Fill Global Demand for Improved Nutrition
    $50 Billion Global Infant Nutrition Market to Grow 7% $50 Billion Global Infant Nutrition Market to Grow 7%
    Australasia (Australia & New Zealand): Weathering the Storm Australasia (Australia & New Zealand): Weathering the Storm
    New Developments In Dairy Protein and Ingredients New Developments In Dairy Protein and Ingredients
    Whey and Lactose Markets Keep Growing Whey and Lactose Markets Keep Growing
    JambaGO Smoothes for Students JambaGO Smoothes for Students
    Dairy Proteins: Moving Mainstream Dairy Proteins: Moving Mainstream
    Rethinking Functional Foods Rethinking Functional Foods
    Research Partnership Focuses on Dairy Research Partnership Focuses on Dairy
    Whey Protein Improves Body Composition  Whey Protein Improves Body Composition

    Related Features

    • Delivery & Dosage Technologies | Flavors & Colors | Functional Foods & Beverages | Nutrition Bars & Snacks
      Nutrition and Flavor: Formulating for Modern Product Preferences

      Nutrition and Flavor: Formulating for Modern Product Preferences

      In better-for-you food options that often feature functional health ingredients, getting the flavor right requires expert calculation.
      By Sean Moloughney, Editor 07.18.22

    • Breaking News | Contract Manufacturing | Dietary Supplements | Functional Foods & Beverages | Minerals | Mood Health & Sleep | Natural/Organic | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Research | Research News | Supplier News | Vitamins | World Markets
      FrieslandCampina’s Biotis Sleepwell Ingredient Linked to Better Night’s Sleep

      FrieslandCampina’s Biotis Sleepwell Ingredient Linked to Better Night’s Sleep

      The complex of prebiotic fiber, amino acids, and vitamins and minerals was linked to sleep quality and reduced morning cortisol levels.
      07.28.21

    • Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Healthcare Trends | Healthy Aging | Nutrition Bars & Snacks | Proteins, Peptides, Amino Acids | Sports Nutrition | Weight Management/Weight Loss
      Following the Ascent of Alternative Proteins

      Following the Ascent of Alternative Proteins

      As the protein palate of global consumers turns greener, concerted efforts to create nutritionally optimized, appealing options abound.
      By Mike Montemarano, Associate Editor 03.03.21


    • Breaking News | Marine Nutraceuticals | Proteins, Peptides, Amino Acids | Supplier News
      Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate

      Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate

      Rapid absorption, excellent solubility, a high mineral composition, and a well-balanced amino acid profile are key properties of INVI.
      01.18.21

    • Antioxidants | Enzymes | Flavors & Colors | Functional Foods & Beverages | Minerals | Natural/Organic | Omega-3s | Sweeteners | Vitamins | World Markets
      The Future of Specialty Ingredients

      The Future of Specialty Ingredients

      Euromonitor discusses a push toward food and beverages with added value.
      Lisa Olivo, Associate Editor 06.04.15

    Loading, Please Wait..
    Trending
    • Evolution Nutraceuticals To Discontinue Challenged Claims For ‘Cardio Miracle’ Dietary Supplement
    • Vitamin K2 Status May Impact Blood Pressure And Pulse Wave Velocity
    • Zeus Hygia Launches Muscle Recovery Ingredient, Gremin
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    Breaking News
    • IFIC 2022 Food & Health Survey Highlights Eating Behavior Trends
    • Icon Foods Appoints Operations and Marketing Leaders
    • Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD
    • GC Rieber VivoMega Continues to Find Operational Efficiencies, Minimize Environmental Impact
    • Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    IFIC 2022 Food & Health Survey Highlights Eating Behavior Trends
    Icon Foods Appoints Operations and Marketing Leaders
    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD
    Coatings World

    Latest Breaking News From Coatings World

    Birla Carbon, NREL Collaboration to be Presented at ACS Conference
    Coating Resins Market Worth $70.9 Billion by 2027: MarketsandMarkets
    PPG Appoints Brad Budde Vice President and Chief Digital Officer
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    EchoNous Partners with Samsung
    Solid Growth Forecast for Global Ostomy Devices Market
    KA Imaging's Reveal 35C Images Increase Lung Lesion Visibility
    Contract Pharma

    Latest Breaking News From Contract Pharma

    GRAM to Fill and Finish Smallpox/Monkeypox Vaccines
    bluebird bio Wins FDA Approval of ZYNTEGLO
    Pace Life Sciences Acquires Meridian BioGroup
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Sephora at Kohl’s to Expand Sephora Presence to All 1,100+ Kohl’s Locations
    Emma Watson to Front New Fragrance Campaign for Prada
    The Estée Lauder Companies Delivers Strong Results in Fiscal 2022
    Happi

    Latest Breaking News From Happi

    Amorepacific, MIT Develop World's First Chip-less Wireless Electronic Skin Enabled by Semiconductors
    Maesa Launches Itk Skincare with TikTok Stars Brooklyn and Bailey McKnight
    Skin Delivery Formulation
    Ink World

    Latest Breaking News From Ink World

    Xeikon to Introduce TITON Food-Safe Dry-Toner Technology at Labelexpo Americas 2022
    Smurfit Kappa Employees Charity Cycle Across Europe
    ProAmpac’s Rocky Mount, VA Facility Receives ISCC Plus Certification
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ePac makes big announcement, Avery Dennison debuts new technology and more
    Techkon USA announces latest handheld spectrodensitometer
    Maxcess China now manufacturing solid dies in Huzhou
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    INDA Appoints Director of Membership and Industry Relations
    Nexwear Acquires Incontinence Products Brand Lily Bird
    Because Market Expands into Retail Stores
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Theragen Receives Patent for Spine Fusion Bone Growth Stimulator System
    Study: BONESUPPORT’s CERAMENT G Can Help Save Infected Limbs
    Zavation’s Cervical Intervertebral Body Fusion Device Cleared by FDA
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NREL, Birla Carbon Collaboration to be Shown at ACS Conference
    ORNL Celebrates Launch of Frontier, the World’s Fastest Supercomputer
    DuPont Names 2022 Lavoisier and Pedersen Award Medalists

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login