Lisa Olivo, Associate Editor07.16.13
Dairy ingredient supplier Fonterra has released research carried out in the U.S. analyzing the purchasing habits and health goals of the tens of thousands of Baby Boomers within the country. This large demographic is looking to maintain healthy and active lifestyles well into the “golden years,” and as a result Boomers are looking to functional beverages, nutritional bars and snacks to do so.
Fonterra spent two years investigating the needs of this large and influential consumer block, with a specific focus on the U.S., which has the highest population of “active agers” in the world.
Yet, while the U.S. market is the largest market in the world for senior nutrition, it’s also the most polarized, explained Carrie Schroeder, key account manager for nutrition, Fonterra USA, Rosemont, IL. “At the far end of the spectrum we have a large number of ‘unwavering indulgers’ who know they have health issues, but are choosing to ign
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