• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort

    Cargill’s Stevia Sustainability Program Benchmarked by FSA

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Beyond Raw Launches Concept X Pre-Workout Line

    Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Atlantia Clinical Trials

    KLK OLEO

    Botanic Healthcare LLC

    PhytoGaia Inc

    ESHA Research
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Atlantia Clinical Trials

    KLK OLEO

    Botanic Healthcare LLC

    PhytoGaia Inc

    ESHA Research
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    The Global Heart Health Market

    The global threat of cardiovascular disease continues to inspire innovation in heart healthy food and drink development.

    Related CONTENT
    • Stratum Nutrition
    • Plant Sterols Supplement Linked to Lowered Cholesterol
    • Plant-Based Diet May Lower Heart Disease Risk in Young Adults, Older Women
    • Consumers Looks for Ease of Use, Security in Supplement Packaging
    • Getting to the Heart of Cardiovascular Health
    Joanna Cosgrove 09.23.10
    Cardiovascular disease continues to rank atop the cause of death list, not just in the U.S. but also abroad. According to statistics from the World Health Organization, almost 23.6 million people will die from cardiovascular disease, mainly from heart disease and stroke, between 2009 and 2030, making heart health products an important food and beverage development area.

    "Cardiovascular Health: A Key Area of Functional Food and Drinks Development," a new report from Euromonitor International, encapsulated the global sales prospects of fortified/functional heart healthy products and their role in preventative approaches to heart health.
     
    After affirming that the entire fortified/functional food and beverage segment is roughly 2.5 times the size of the vitamin and dietary supplement segment, the Euromonitor report outlined three primary drivers for global health and wellness.
     
    First, consumers are moving away from using supplements to treat health conditions and instead prevent health conditions. Second, consumers are more apt to supplement their diet with foods and drinks instead of pills. And finally, more readily available information is helping to educate consumers about the role of functional ingredients. Armed with that information, consumers are more frequently structuring their diet around specific health conditions.
     
    The most reputable and widely used ingredients, according to the report, are plant sterols and omega 3 fatty acids. Ewa Hudson, Euromonitor’s head of global health and wellness research, pointed to an opinion from the European Food Safety Authority indicating that a daily consumption of 1.5-2.4 grams of plant sterols can decrease cholesterol levels from 7-10%. She also noted that the American Heart Association recommends 500 mg daily of omega 3s for healthy individuals and 1000 mg for those with confirmed cardiovascular disease.
     
    Top Products
     
    Ms. Hudson said research indicated that spreads were the most popular heart healthy functional food. “When we look at heart health food and beverages, the largest category is functional spreads, those that contain plant sterols and omega 3s. They account for approximately one quarter of global sales,” she said.
     
    In fact, the report stated that the value of heart-healthy functional spreadable oils and fats grew by 28%, as opposed to 16% for regular spreadable oils and fats.
     
    Heart-healthy yogurt continues to be the most fast-paced performer, with global sales advancing a whopping 205% between 2005 and 2009. “This is nearly four times faster than another star performer—probiotic yogurt—sales of which increased by 46% over the same period,” the report stated.
     
    Ms. Hudson said yogurt accounts for 18% of category sales and that figure continues to grow.
    ­
    She went on to add that the $3.2 billion in global sales (2009) for heart healthy foods and beverages were remarkably akin to the global sales of hot cereals, most of which contain oats and, by proxy, beneficial beta-glucans.
     
    Omega 3 fortified milk is the latest heart healthy trend, followed by juice—a product poised to reach a wider consumer base because it can be consumed by people who are lactose intolerant or who don’t consume dairy products, the report asserted. “Among the other products for these consumers are non-dairy dairy products; the leading products here are oat beverages. The Swedish company Oatly is emerging as a leading company in this market. Two other emerging products in the non-dairy category are non-dairy cheese and flavored milk drinks,” the report said.
     
    Intriguing Ingredients
     
    Products formulated with plant sterols account for almost double the sales of omega 3 products, the report found, however, most of those sales are in Europe and North America. Asia and Latin America are relatively unpenetrated in terms of heart healthy products. Ms. Hudson encouraged manufacturers of heart healthy products to focus on Latin America and Asia, mainly due to the high heart disease rate in both areas.
     
    “The main challenge for heart healthy foods and beverages is that they don’t offer instant gratification to consumers, so products with plant sterols and omega 3 are usually sold on the premise of a long-term health benefit and consumers need to trust manufactures that these products will help them in preventing the development of cardiovascular [problems],” she said.
     
    Regulatory issues are another factor impacting ingredients used to formulate heart healthy foods and beverages. “The ongoing regulatory framework is changing in many regions,” Ms. Hudson commented. “In Europe, the European Food Safety Authority recently revised its opinions on health claims, and fortunately both plant sterols and omega 3 are in a very lucky position because these are health claims that are approved by EFSA. However this is not the case with other ingredients like peptides or novelty health ingredients and it may take years for these products to be approved and sold on the global market.”
     
    The report spotlighted a number of promising ingredients that stand to bode well for future heart healthy food and beverage product developments: Cardioviva, a probiotic product based on the L. reuteri strain for lowering LDL cholesterol; Artinia, a vegetarian fiber from Stratum Nutrition that features the benefits of both soluble and insoluble fibers and supports the body's natural defenses against oxidized LDL cholesterol; cocoa flavanols and nuts.
     
    In addition, Euromonitor stated that additional ingredients are currently being researched to better affirm their potential for heart health. These ingredients include pistachios for lowered serum oxidized LDL cholesterol; isothiocyanates, naturally occurring compounds found in broccoli and watercress, for cardiovascular inflammation; green tea extract and wheat aleurone.  
     
    Ms. Hudson said that many new ingredients, even those that seem widely accepted like plant sterols and omega 3s, still present a degree of uncertainty to many global consumers. “Many people still don’t trust these ingredient and aren’t sure why they should have omega 3 in their milk, for example,” she said. “It will take a number of years to educate the consumer and help them understand why they should trust these products. When this is done, we will see a big change in the development in heart healthy foods and beverages.”
    Related Searches
    • Functional Ingredients
    • Probiotic
    • Health
    • Inflammation
    Related Knowledge Center
    • Cardiovascular Health
    • Fatty Acids
    • Inflammation
    Suggested For You
    Stratum Nutrition Stratum Nutrition
    Plant Sterols Supplement Linked to Lowered Cholesterol Plant Sterols Supplement Linked to Lowered Cholesterol
    Plant-Based Diet May Lower Heart Disease Risk in Young Adults, Older Women Plant-Based Diet May Lower Heart Disease Risk in Young Adults, Older Women
    Consumers Looks for Ease of Use, Security in Supplement Packaging Consumers Looks for Ease of Use, Security in Supplement Packaging
    Getting to the Heart of Cardiovascular Health Getting to the Heart of Cardiovascular Health
    Weighty Matters: Implications for Repeal of the Affordable Care Act Weighty Matters: Implications for Repeal of the Affordable Care Act
    Pycnogenol May Normalize Cardiovascular Risk Factors in Perimenopausal Women Pycnogenol May Normalize Cardiovascular Risk Factors in Perimenopausal Women
    Getting Ahead of the Curve: Global Nutraceutical Hot Spots Getting Ahead of the Curve: Global Nutraceutical Hot Spots
    Contract Manufacturing in the Supplement Industry Contract Manufacturing in the Supplement Industry
    Wellness Means Business Wellness Means Business
    Consumer Health in the Age of Connectivity Consumer Health in the Age of Connectivity
    Meta-Analysis Concludes EPA & DHA Omega-3s Lower Risk of Coronary Heart Disease Meta-Analysis Concludes EPA & DHA Omega-3s Lower Risk of Coronary Heart Disease
    Canola Oil May Help Reduce Belly Fat and Improve Metabolic Syndrome Canola Oil May Help Reduce Belly Fat and Improve Metabolic Syndrome
    Fresh Opportunities for Digestive Health Products Fresh Opportunities for Digestive Health Products
    The New Eatwell Guide: In Tune With U.K. Eating Habits? The New Eatwell Guide: In Tune With U.K. Eating Habits?

    Related Content

    • Stratum Nutrition

      Stratum Nutrition

      ...
      David Hoover, Marketing Coordinator 11.08.21

    • Breaking News | Cardiovascular Health | Contract Manufacturing | Dietary Supplements | Healthcare Trends | Herbs & Botanicals | Medical Nutrition | Natural/Organic | Research | Research News
      Plant Sterols Supplement Linked to Lowered Cholesterol

      Plant Sterols Supplement Linked to Lowered Cholesterol

      Sterols in a new gummy formulation were linked to 5.8% average reductions in LDL cholesterol in a 50-participant study.
      09.28.21

    • Breaking News | Cardiovascular Health | Research | Research News
      Plant-Based Diet May Lower Heart Disease Risk in Young Adults, Older Women

      Plant-Based Diet May Lower Heart Disease Risk in Young Adults, Older Women

      Two separate studies found people had fewer heart attacks and were less likely to develop cardiovascular disease when they ate more healthy plant foods.
      08.10.21


    • Breaking News | Industry & Market News | Packaging

      Consumers Looks for Ease of Use, Security in Supplement Packaging

      Marketers look to packaging to help deliver innovation and ensure brand loyalty.
      04.03.17

    • Cardiovascular Health | Consumer Trends | Dietary Supplements | Fatty Acids | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Herbs & Botanicals | Minerals | Omega-3s | Research | Vitamins
      Getting to the Heart of Cardiovascular Health

      Getting to the Heart of Cardiovascular Health

      With so many consumers at risk for heart disease, the need for supporting supplements and natural products is palpable.
      Sean Moloughney, Editor 04.03.17

      Trending
      • Leaven Essential To Launch Branded Botanical Extracts To Global Markets | Nutraceuticals World
      • Oregon Files Lawsuit Against GNC | Nutraceuticals World
      • Coca-Cola To Phase Out Honest Tea Brand By Year’s End, Citing Supply Chain Challenges | Nutraceuticals World
      Breaking News
      • Thorne Relaunches Gut Health Test with Microbiome Wipe
      • Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      • GC Rieber Foundations Expand Philanthropic Efforts
      • Danone Celebrates 10th anniversary of Grant Program for Probiotics Research
      • Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      What are You Reading this Week?
      Nippon Paint Automotive Americas Appoints Robert Angart CEO and President
      Sustainability, Economy are Focus of BCF’s Annual Conference
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 28
      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      iECURE Enters Agreement with Center for Breakthrough Medicines
      CPDC Enters Clinical Manufacturing Deal with CellBion
      Olon to Build New R&D Center in Italy
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Happi

      Latest Breaking News From Happi

      Global Skincare Treatment Devices Market Expected to Grow at Over 11.5% CAGR Rate Through 2028
      Technology Cuts Plastic Decomposition from 500 Years to Three Months
      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Flint Group, New Inks from Siegwerk and Zeller+Gmelin Lead This Week’s News
      Orion to Finish Gas Black Expansion in Germany by Early 2023
      Richard Childress Racing Shows Off New Wraps for 2022 NASCAR Season
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      UPM Raflatac accelerates label growth with acquisition
      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 28
      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: OPV’s Future, Graphene Flagship and Japan Display Top This Week’s Stories
      SEMI Foundation Receives $1.5 Million Grant to Bolster Michigan’s Semiconductor Talent Pipeline
      onsemi Recognized by Fortune 500 for Its Transformation Journey

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login