Joanna Cosgrove05.01.08
Whether she’s a time-crunched corporate executive or an on-the-go stay at home mom, women are always on the look out for foods and beverages that maximize good nutrition. Many foods and beverages currently in the marketplace tout added calcium and other vitamins and minerals beneficial to women’s health, but according to Productscan Online, the rate of functional new product introductions geared toward women has plateaued.
“I did not see an overwhelming number of new food and beverage products aimed at women for the U.S. market,” explained Tom Vierhile, director, Productscan Online, Datamonitor, Naples, FL. “There are some outstanding examples of market successes out there, including brands like the Luna snack bar brand, but it does appear that new food and beverage products aimed at women aren’t increasing or decreasing at any significant level. Launches appear to be flat.”
Mr. Vierhile added that although the percentages of female-oriented, U.S.-launched new food and beverage products has risen somewhat, the growth rate of actual launches is relatively unremarkable. In 2004, only 0.6% of food and beverage product
“I did not see an overwhelming number of new food and beverage products aimed at women for the U.S. market,” explained Tom Vierhile, director, Productscan Online, Datamonitor, Naples, FL. “There are some outstanding examples of market successes out there, including brands like the Luna snack bar brand, but it does appear that new food and beverage products aimed at women aren’t increasing or decreasing at any significant level. Launches appear to be flat.”
Mr. Vierhile added that although the percentages of female-oriented, U.S.-launched new food and beverage products has risen somewhat, the growth rate of actual launches is relatively unremarkable. In 2004, only 0.6% of food and beverage product
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