• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones

    2023 Contract Manufacturing Survey

    Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges

    A Paradigm Shift for Antioxidants?

    Manufacturing Dietary Supplements in Economic Uncertainty
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients

    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels

    IRI and NPD Rebrand as Circana Following Merger

    ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit

    HP Ingredients Introduces NuFemme, Herbal Blend for Women’s Hormonal Support
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients

    ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit

    HP Ingredients Introduces NuFemme, Herbal Blend for Women’s Hormonal Support

    World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader

    Disappearing Act: The Battle Over Dietary Supplement Ingredients and the Drug Exclusion Provision
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients

    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels

    IRI and NPD Rebrand as Circana Following Merger

    ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit

    World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels

    HP Ingredients Introduces NuFemme, Herbal Blend for Women’s Hormonal Support

    World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader

    Intake of Live Microbes from the Diet, Including Fermented Foods, Associated with Better Health

    Cucumber Extract May Improve Joint Function
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    PhytoGaia Inc

    Aiya America, Inc. (Aiya Matcha)

    Verdure Sciences

    Chenguang Biotech Group Co., Ltd.

    BGG Americas, Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    PhytoGaia Inc

    Aiya America, Inc. (Aiya Matcha)

    Verdure Sciences

    Chenguang Biotech Group Co., Ltd.

    BGG Americas, Inc.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Naturally Filtered

    A Time to KISS

    ...

    A Time to KISS
    Sean Moloughney12.01.10
    Life has gotten way too complicated. It’s time to simplify. Seriously, sometimes you just need to get off the segway and walk. Stop texting that person 10 feet away and go talk to them, face to face—or at least Skype them. But stop rambling, think about what you’re trying to say, and remember that plain, old adage: Keep It Simple, Stupid (KISS).

    Just as businesses around the world have been forced to do more with less in a tough economy, many consumers believe less is more when it comes to the products they buy.

    According to David Jago, director of innovation & insight, Mintel International, who recently presented at the Health Ingredients Europe conference in Madrid, Spain, consumers continue to focus on natural nutrition. “About 40% of all foods and beverages carry some sort of natural claim,” he noted. “This reflects where the industry has been focusing its efforts.”

    In terms of new product introductions by category, from 2005-2009, 17% of non-alcoholic beverages, 11% of bakery, 11% of sauces and seasonings, 10% of snacks and 8% of dairy made “natural” claims, according to Mintel’s Global New Product Database. Interestingly, there has been a 350% growth in chocolate/confectionery with natural claims.

    However, “natural” has become such a broad, ubiquitous term that it doesn’t necessarily offer a point of differentiation or a competitive advantage over other products on the market anymore. Marketing of “natural” products could also face regulatory challenges in the future, according to Mr. Jago. But consumers are still attracted to “clean labels” where they are familiar with the ingredients, as fewer ingredients indicate inherently good, fresh, wholesome, balanced nutrition. “Natural” will also be essential to marketing foods and beverages to children.

    “Natural” and “additive-free” have become part of the consumer’s health and wellness vocabulary, Mr. Jago added. Consumers want transparency—they want to understand what they are eating and they are suspicious of the unknown. “We haven’t done a good job as an industry explaining what additives do and why they’re there.”

    For example, high fructose corn syrup has drawn so much fire, with many consumers believing it contributes to obesity, that the Corn Refiners Association, which represents firms that make the ingredient, petitioned FDA to rename it “corn sugar.” Look for natural sweeteners like stevia and lo han guo to gain more traction in the future.

    Capitalizing on consumers' nostalgia for simplicity, Pepsi Throwback raked in about $41 million in sales in just more than a year on the market. The product features the company’s old formula, which contains sugar instead of high fructose corn syrup, as well as the old packaging design. Clearly, simplicity registers with consumers in more ways than one. Pretty simple stuff, right?
    Related Searches
    • Confectionery
    • Regulatory
    • Stevia
    • Beverages
    Related Knowledge Center
    • Natural/Organic
    • Sweeteners
    • Confectionery
    Suggested For You
    Stevia Production Accelerates Sustainability, According to Life Cycle Assessment Stevia Production Accelerates Sustainability, According to Life Cycle Assessment
    CBD and CBN Sleep Products Hit the High Notes CBD and CBN Sleep Products Hit the High Notes
    Gummy Formulas Continue to Win Supplement Market Share Gummy Formulas Continue to Win Supplement Market Share
    Metabolite of Fructose Shown to Contribute to Obesity in Mice Metabolite of Fructose Shown to Contribute to Obesity in Mice
    Vitafusion Launches Brain Food Gummy Supplement Vitafusion Launches Brain Food Gummy Supplement
    Sweeteners Market Continues to Broaden with Cleaner Labels and Better Formulations Sweeteners Market Continues to Broaden with Cleaner Labels and Better Formulations
    Transforming Health with Nature’s Sunshine Transforming Health with Nature’s Sunshine
    Understanding FTC Standards for Claims Substantiation Understanding FTC Standards for Claims Substantiation
    TREHA Trehalose Available As ‘Natural Flavor’ TREHA Trehalose Available As ‘Natural Flavor’
    ConsumerLab.com Tests Popular Vitamin D Supplements ConsumerLab.com Tests Popular Vitamin D Supplements
    Natural Sweeteners Spell Success Natural Sweeteners Spell Success
    CIFI to Launch New Product Branding & Sweet Potato Ingredients CIFI to Launch New Product Branding & Sweet Potato Ingredients
    Zarbee Zarbee's Naturals Study Shows Parents Are Closely Reading Vitamin Labels
    CLIF Kid Unveils Zbar Fruit + Veggie Bars CLIF Kid Unveils Zbar Fruit + Veggie Bars
    What is Pectin? Everything You Need to Know about this Soluble Fiber What is Pectin? Everything You Need to Know about this Soluble Fiber

    Related Breaking News

    • Breaking News | Natural/Organic | Supplier News | Sweeteners | World Markets
      Stevia Production Accelerates Sustainability, According to Life Cycle Assessment

      Stevia Production Accelerates Sustainability, According to Life Cycle Assessment

      A new study commissioned by Ingredion concludes that stevia consistently outpaces sugar for the production of non-caloric sweetener.
      09.23.22

    • Dietary Supplements | Herbs & Botanicals | Mood Health & Sleep | Products
      CBD and CBN Sleep Products Hit the High Notes

      CBD and CBN Sleep Products Hit the High Notes

      Hemp and CBD products marketed for sleep and relaxation include vegan gummies, tinctures, drink mixes, chocolate, and more.
      By Lianna Albrizio, Assistant Editor 04.07.22

    • Gummy Formulas Continue to Win Supplement Market Share

      Gummy Formulas Continue to Win Supplement Market Share

      Condition-specific products that deliver taste, nutrition, and convenience offer added value.
      By Sean Moloughney, Editor 01.26.22


    • Breaking News | Research | Research News | Sweeteners | Weight Management/Weight Loss
      Metabolite of Fructose Shown to Contribute to Obesity in Mice

      Metabolite of Fructose Shown to Contribute to Obesity in Mice

      Study focused on the effect of a high-fructose diet on villi, structures that line the inside of the small intestine and help absorb nutrients.
      08.20.21

    • Antioxidants | Breaking News | Cognitive Function | Delivery & Dosage Technologies | Dietary Supplements | Fatty Acids | Herbs & Botanicals | Natural/Organic | Products
      Vitafusion Launches Brain Food Gummy Supplement

      Vitafusion Launches Brain Food Gummy Supplement

      The new formulation features ashwagandha, B vitamins, and phosphatidylserine for cognitive support.
      Mike Montemarano, Associate Editor 05.18.21

    Loading, Please Wait..
    Trending
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    • HMB And Vitamin D Supplementation Linked To Reduction In Fat Stores
    • Amazon Bans Dietary Supplements Containing NMN
    Breaking News
    • House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients
    • 'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels
    • IRI and NPD Rebrand as Circana Following Merger
    • ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit
    • HP Ingredients Introduces NuFemme, Herbal Blend for Women’s Hormonal Support
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones
    • Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges
    • 2023 Contract Manufacturing Survey
    • Manufacturing Dietary Supplements in Economic Uncertainty
    • Beyond Antioxidants: The Power of Berries
    • A Paradigm Shift for Antioxidants?
    • Ayana Bio on Path to Scale Bioactives Derived from Plant Cell Cultures
    • Nuritas: Leveraging Artificial Intelligence to Speak the Language of Life
    • Dietary Supplement Quality Assurance Programs Critical to Natural Products Industry Success
    • Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients
    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels
    IRI and NPD Rebrand as Circana Following Merger
    Coatings World

    Latest Breaking News From Coatings World

    BASF Invests in Expansion of Polymer Dispersions Plant in Daya Bay, China
    Stahl Completes Acquisition of ICP Industrial Solutions Group
    Interpon Powder Coatings on Dubai’s Latest Luxury Hotel ​
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    David Schnur Associates Adds ERI Group to Its Network of Partners
    BlackHägen Design Promotes Jeff Morang to Director of Human Factors Engineering
    Great Speech Wins First Place at ATA 2023 Innovator’s Challenge
    Contract Pharma

    Latest Breaking News From Contract Pharma

    BioNTech, OncoC4 Partner to Develop mAb Candidate ONC-392 in Cancer
    FLAMMA to Invest $200M Over the Next Three Years
    Pii Forms New Leadership Team
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Selena Gomez Becomes Most-Followed Woman on Instagram
    Former Estée Lauder Execs Join Stila Cosmetics' Advisory Board
    Ole Henriksen's Eye Stick is Made from Limestone
    Happi

    Latest Breaking News From Happi

    L’Oréal Invests in Geno-led Venture for Biotech Ingredients
    Saltair Adds Santal Bloom Body Oil to Personal Care Collection
    Fredericksburg Farms Recalls Scented Candles with Glass Lids
    Ink World

    Latest Breaking News From Ink World

    Kodak Reports 4Q, Full-Year 2022 Financial Results
    Fujifilm Releases Uvijet HZ Thermoforming Ink for Acuity Prime Series
    Arkema Bolsters Its CSR Efforts in China
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Imageworx showcasing Lombardi presses at new Innovation Center
    Schreiner PrinTrust supplies RFID-enabled labels for seventhings
    McDonald’s to publish report on reusable packaging
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: TerraCycle Launches Diaper Program, Ahlstrom to Divest or Shutter Stenay Plant & More
    Mativ Names CFO
    Indorama Ventures, Polymateria Partner on Biotransformation Technology
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Study Highlights the Positive Clinical Outcomes of Medacta’s MySpine System
    NuVasive Receives Expanded Indications for Precice Limb Lengthening Solution
    Alex Jahangir Receives Highest Leadership Award From AAOS
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Jabil Posts Second Quarter 2023 Results
    Optomec Mourns Unexpected Loss of CEO Dave Ramahi
    Zebra Technologies Names Rob Armstrong Chief Marketing Officer

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login