• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Pharmavite Expands in Ohio with $200 Million Investment

    Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    NOW Identifies Misleading Certificate of Analysis for Supplements Sold on Amazon

    Kensing Acquires Vitae Naturals
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Pharmavite Expands in Ohio with $200 Million Investment

    Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    NOW Identifies Misleading Certificate of Analysis for Supplements Sold on Amazon

    Kensing Acquires Vitae Naturals
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    Nutrition21, LLC

    KLK OLEO

    PhytoGaia Inc

    Aiya America, Inc. (Aiya Matcha)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    Nutrition21, LLC

    KLK OLEO

    PhytoGaia Inc

    Aiya America, Inc. (Aiya Matcha)
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Naturally Filtered

    A Time to KISS

    ...

    A Time to KISS
    Related CONTENT
    • CBD and CBN Sleep Products Hit the High Notes
    • Gummy Formulas Continue to Win Supplement Market Share
    • Metabolite of Fructose Shown to Contribute to Obesity in Mice
    • Vitafusion Launches Brain Food Gummy Supplement
    • Sweeteners Market Continues to Broaden with Cleaner Labels and Better Formulations
    Sean Moloughney12.01.10
    Life has gotten way too complicated. It’s time to simplify. Seriously, sometimes you just need to get off the segway and walk. Stop texting that person 10 feet away and go talk to them, face to face—or at least Skype them. But stop rambling, think about what you’re trying to say, and remember that plain, old adage: Keep It Simple, Stupid (KISS).

    Just as businesses around the world have been forced to do more with less in a tough economy, many consumers believe less is more when it comes to the products they buy.

    According to David Jago, director of innovation & insight, Mintel International, who recently presented at the Health Ingredients Europe conference in Madrid, Spain, consumers continue to focus on natural nutrition. “About 40% of all foods and beverages carry some sort of natural claim,” he noted. “This reflects where the industry has been focusing its efforts.”

    In terms of new product introductions by category, from 2005-2009, 17% of non-alcoholic beverages, 11% of bakery, 11% of sauces and seasonings, 10% of snacks and 8% of dairy made “natural” claims, according to Mintel’s Global New Product Database. Interestingly, there has been a 350% growth in chocolate/confectionery with natural claims.

    However, “natural” has become such a broad, ubiquitous term that it doesn’t necessarily offer a point of differentiation or a competitive advantage over other products on the market anymore. Marketing of “natural” products could also face regulatory challenges in the future, according to Mr. Jago. But consumers are still attracted to “clean labels” where they are familiar with the ingredients, as fewer ingredients indicate inherently good, fresh, wholesome, balanced nutrition. “Natural” will also be essential to marketing foods and beverages to children.

    “Natural” and “additive-free” have become part of the consumer’s health and wellness vocabulary, Mr. Jago added. Consumers want transparency—they want to understand what they are eating and they are suspicious of the unknown. “We haven’t done a good job as an industry explaining what additives do and why they’re there.”

    For example, high fructose corn syrup has drawn so much fire, with many consumers believing it contributes to obesity, that the Corn Refiners Association, which represents firms that make the ingredient, petitioned FDA to rename it “corn sugar.” Look for natural sweeteners like stevia and lo han guo to gain more traction in the future.

    Capitalizing on consumers' nostalgia for simplicity, Pepsi Throwback raked in about $41 million in sales in just more than a year on the market. The product features the company’s old formula, which contains sugar instead of high fructose corn syrup, as well as the old packaging design. Clearly, simplicity registers with consumers in more ways than one. Pretty simple stuff, right?
    Related Searches
    • Beverages
    • Confectionery
    • Sweeteners
    • Stevia
    Related Knowledge Center
    • Confectionery
    • Natural/Organic
    • Sweeteners
    Suggested For You
    CBD and CBN Sleep Products Hit the High Notes CBD and CBN Sleep Products Hit the High Notes
    Gummy Formulas Continue to Win Supplement Market Share Gummy Formulas Continue to Win Supplement Market Share
    Metabolite of Fructose Shown to Contribute to Obesity in Mice Metabolite of Fructose Shown to Contribute to Obesity in Mice
    Vitafusion Launches Brain Food Gummy Supplement Vitafusion Launches Brain Food Gummy Supplement
    Sweeteners Market Continues to Broaden with Cleaner Labels and Better Formulations Sweeteners Market Continues to Broaden with Cleaner Labels and Better Formulations
    Transforming Health with Nature’s Sunshine Transforming Health with Nature’s Sunshine
    Understanding FTC Standards for Claims Substantiation Understanding FTC Standards for Claims Substantiation
    TREHA Trehalose Available As ‘Natural Flavor’ TREHA Trehalose Available As ‘Natural Flavor’
    ConsumerLab.com Tests Popular Vitamin D Supplements ConsumerLab.com Tests Popular Vitamin D Supplements
    Natural Sweeteners Spell Success Natural Sweeteners Spell Success
    CIFI to Launch New Product Branding & Sweet Potato Ingredients CIFI to Launch New Product Branding & Sweet Potato Ingredients
    Zarbee Zarbee's Naturals Study Shows Parents Are Closely Reading Vitamin Labels
    CLIF Kid Unveils Zbar Fruit + Veggie Bars CLIF Kid Unveils Zbar Fruit + Veggie Bars
    What is Pectin? Everything You Need to Know about this Soluble Fiber What is Pectin? Everything You Need to Know about this Soluble Fiber
    GLUKOS Introduces Protein Bars and Powders GLUKOS Introduces Protein Bars and Powders

    Related Features

    • Dietary Supplements | Herbs & Botanicals | Mood Health & Sleep | Products
      CBD and CBN Sleep Products Hit the High Notes

      CBD and CBN Sleep Products Hit the High Notes

      Hemp and CBD products marketed for sleep and relaxation include vegan gummies, tinctures, drink mixes, chocolate, and more.
      By Lianna Albrizio, Assistant Editor 04.07.22

    • Gummy Formulas Continue to Win Supplement Market Share

      Gummy Formulas Continue to Win Supplement Market Share

      Condition-specific products that deliver taste, nutrition, and convenience offer added value.
      By Sean Moloughney, Editor 01.26.22

    • Breaking News | Research | Research News | Sweeteners | Weight Management/Weight Loss
      Metabolite of Fructose Shown to Contribute to Obesity in Mice

      Metabolite of Fructose Shown to Contribute to Obesity in Mice

      Study focused on the effect of a high-fructose diet on villi, structures that line the inside of the small intestine and help absorb nutrients.
      08.20.21


    • Antioxidants | Breaking News | Cognitive Function | Delivery & Dosage Technologies | Dietary Supplements | Fatty Acids | Herbs & Botanicals | Natural/Organic | Products
      Vitafusion Launches Brain Food Gummy Supplement

      Vitafusion Launches Brain Food Gummy Supplement

      The new formulation features ashwagandha, B vitamins, and phosphatidylserine for cognitive support.
      Mike Montemarano, Associate Editor 05.18.21

    • Consumer Trends | Diabetes & Blood Sugar Management | Functional Foods & Beverages | Healthcare Trends | Sweeteners
      Sweeteners Market Continues to Broaden with Cleaner Labels and Better Formulations

      Sweeteners Market Continues to Broaden with Cleaner Labels and Better Formulations

      Innovation of sugar alternatives is accelerating as edging sugars out of the equation becomes increasingly popular.
      By Mike Montemarano, Associate Editor 04.08.21

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    Breaking News
    • Pharmavite Expands in Ohio with $200 Million Investment
    • Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company
    • Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products
    • NOW Identifies Misleading Certificate of Analysis for Supplements Sold on Amazon
    • Kensing Acquires Vitae Naturals
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Pharmavite Expands in Ohio with $200 Million Investment
    Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company
    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products
    Coatings World

    Latest Breaking News From Coatings World

    Rhino Shield Updates Formula
    Azelis Acquires Chemical Partners, Strengthens Leadership in Africa and Middle East
    Emmanuelle Bromet Named Arkema Sustainable Development VP
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—July 2
    OmniGuide Awarded FDA Clearance for RevoLix Hybrid Thulium Laser
    Pancryos Forges License Agreement for Microencapsulation Device
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bayer Opens New Research and Innovation Center at Kendall Square
    Lonza Names Maria Soler Nunez as Head, Group Operations
    Eurofins DiscoverX Opens Shanghai Office
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Dexlevo Introduces Beauty Treatment technique, ‘GOURI’
    Revision Skincare Exec Wins Ernst & Young Entrepreneur of the Year
    Latest Updates About Cosmoprof North America
    Happi

    Latest Breaking News From Happi

    Professional Salon Brand Rusk Introduces New Hair Color Products
    Nails Inc. Rolls Out Made in Mykonos Nail Polish Quad for Summer 2022 Online at Sephora
    JLo Beauty Expands with Overnight Hustle AHA + BHA Resurfacer
    Ink World

    Latest Breaking News From Ink World

    Epson Now Shipping SureColor T7770D 44-Inch Technical, CAD and Graphics Printer
    Smurfit Kappa Invests €11.5 Million in Zülpich Paper Mill Project
    Weekly Recap: Flint OPS, Xerox and MNYPIA Top This Week’s News
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UPM Raflatac boosts operations in US, All4Labels returns to HP and more
    Fedrigoni Self-Adhesives to exhibit at Labelexpo Americas for first time
    CELAB Europe wins Paper Recycling award
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Lifetime Technical Achievement Award Presented to Richard Knowlson, Alkegen Completes Luyang Acquisition & More
    Glatfelter, Blue Ocean Closures Partner with Absolut
    What You’re Reading on Nonwovens-Industry.com
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—July 2
    NuVasive Inc. Opens Singapore Experience Center
    Pedicle Screw Systems Market to Top $3B in 2027
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Confidex’s Carrier Dual Delivers Shared RAIN RFID and NFC Memory
    Weekly Recap: eMagin, Identiv, and Japan Display Top This Week’s Stories
    Epishine is Building a New Solar Cell Factory in Linköping, Sweden

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login