11.03.21
Apura Ingredients, supplier of high-quality, low- and no-calorie sweeteners, has partnered with EPC Natural Products Company, which offers integrated sensation optimization through its portfolio of taste and flavor modulators. The partnership will offer global food, beverage, and nutrition manufacturers a new toolbox to formulate sugar-reduced applications that retain great taste and mouthfeel.
“Today’s consumers are pressuring developers to reduce or eliminate sugar in their products, but they are unwilling to sacrifice sweetness, mouthfeel, and delicious taste,” Apura Ingredients President Nancy Hughes said. “We are very excited to initiate this strategic partnership with EPC, a company we’ve long admired that has an impressive heritage and technology platform in taste modulators. Together, we will be able to create the most flavorful sugar reduction solutions for our customers.”
Apura’s line of sweeteners includes allulose, stevia, monk fruit, and more. EPC provides a spectrum of taste and flavor modulators which, when combined with Apura’s low- and no-calorie sweeteners, opens new possibilities for partners—especially those seeking healthy and flavorful beverage alternatives. EPC’s portfolio of flavor modulators includes:
Proust: an enhancer designed to modify and boost flavor intensity, mouthfeel, and reduce bitterness.
Savarin: a series of plant-based flavors that block off-tastes and off-notes that are often intertwined with plant-based food and beverages made with herbal, soybean, or other alternative proteins.
Zestaroma: a modulator that restores the freshness and juiciness to fruit-based or fruit-flavored foods and beverages.
“We’re confident that Apura is the right partner for us in the U.S. market,” EPC President Jack Shi said. “Apura is uniquely positioned at the forefront of the ever-evolving sweetener industry, and they can tackle the most technically challenging food and beverage formulations with sophistication and expediency. Together, we’ll strive to better serve our U.S. customers in providing healthy taste- and cost-optimized formulations that refresh expectations for sugar-reduced, nutritional, and functional products.”
“Today’s consumers are pressuring developers to reduce or eliminate sugar in their products, but they are unwilling to sacrifice sweetness, mouthfeel, and delicious taste,” Apura Ingredients President Nancy Hughes said. “We are very excited to initiate this strategic partnership with EPC, a company we’ve long admired that has an impressive heritage and technology platform in taste modulators. Together, we will be able to create the most flavorful sugar reduction solutions for our customers.”
Apura’s line of sweeteners includes allulose, stevia, monk fruit, and more. EPC provides a spectrum of taste and flavor modulators which, when combined with Apura’s low- and no-calorie sweeteners, opens new possibilities for partners—especially those seeking healthy and flavorful beverage alternatives. EPC’s portfolio of flavor modulators includes:
Proust: an enhancer designed to modify and boost flavor intensity, mouthfeel, and reduce bitterness.
Savarin: a series of plant-based flavors that block off-tastes and off-notes that are often intertwined with plant-based food and beverages made with herbal, soybean, or other alternative proteins.
Zestaroma: a modulator that restores the freshness and juiciness to fruit-based or fruit-flavored foods and beverages.
“We’re confident that Apura is the right partner for us in the U.S. market,” EPC President Jack Shi said. “Apura is uniquely positioned at the forefront of the ever-evolving sweetener industry, and they can tackle the most technically challenging food and beverage formulations with sophistication and expediency. Together, we’ll strive to better serve our U.S. customers in providing healthy taste- and cost-optimized formulations that refresh expectations for sugar-reduced, nutritional, and functional products.”
