10.19.21
Dietary supplement manufacturers looking to stay ahead of consumer trends can tap into IFF’s insight at SupplySide West Booth 5065. All of IFF’s business divisions—Health & Biosciences, Nourish, Scent and Pharma Solutions—will be on display for the first time, providing an opportunity for attendees to discover how IFF brings science and creativity together for the health products market.
IFF experts can provide insights to develop robust on-the-go formats, leverage plant-based ingredients that outperform animal counterparts, exclusive microbiome market intelligence, and customized solutions for novel products.
An important highlight is IFF Health’s newly expanded capabilities—including decades of technical expertise and a portfolio of probiotic strains, botanicals ,and nutritious ingredients—to help brand owners develop innovative products that stand out in a crowded marketplace. Visitors will learn how to unlock industry success with cutting-edge botanical and HOWARU probiotic synergies, including:
“In 2020, e-commerce probiotic products with immune-boosting botanicals outpaced the traditional probiotics category by over 50% and this trend isn’t slowing anytime soon,” said Buffy Stahl, technology scouting and open innovation leader, IFF. “It’s our goal to equip manufacturers with the formulation know-how and tried-and-tested combinations needed to meet market demand.”
The company’s Health Concepts Lab at the booth will allow brand owners to gain insights, build end-to-end product innovation partnerships, and create unique dosage forms and fortified food and beverages.
“We look forward to unveiling IFF’s new expanded capabilities to help attendees identify their next step-change market solution,” said Natalia Melo, North America regional marketing manager, IFF. “Brand owners will walk away from our booth with the tools and knowledge they need to stay ahead in a global marketplace to successfully drive industry growth.”
IFF experts can provide insights to develop robust on-the-go formats, leverage plant-based ingredients that outperform animal counterparts, exclusive microbiome market intelligence, and customized solutions for novel products.
An important highlight is IFF Health’s newly expanded capabilities—including decades of technical expertise and a portfolio of probiotic strains, botanicals ,and nutritious ingredients—to help brand owners develop innovative products that stand out in a crowded marketplace. Visitors will learn how to unlock industry success with cutting-edge botanical and HOWARU probiotic synergies, including:
- HOWARU Protect Adult (B. lactis BI-04) paired with Echinacea EFLA 894 or POWDERPURETM Elderberry to boost immune health
- HOWARU Feminine Health (L. rhamnosus HN001TM and L. acidophilus La-14) paired with POWDERPURE Cranberry to target women’s health concerns, specifically vaginal health
- HOWARU Shape (Bifidobacterium lactis B420TM) paired with FenuLife − Fenugreek fiber extract – to help control waist circumference and support weight loss
- HOWARU Calm (L. paracasei Lpc-37) with mood-boosting Sharp-PS in reducing users’ perceived stress, promote a balanced mood and support overall mental well-being
“In 2020, e-commerce probiotic products with immune-boosting botanicals outpaced the traditional probiotics category by over 50% and this trend isn’t slowing anytime soon,” said Buffy Stahl, technology scouting and open innovation leader, IFF. “It’s our goal to equip manufacturers with the formulation know-how and tried-and-tested combinations needed to meet market demand.”
The company’s Health Concepts Lab at the booth will allow brand owners to gain insights, build end-to-end product innovation partnerships, and create unique dosage forms and fortified food and beverages.
“We look forward to unveiling IFF’s new expanded capabilities to help attendees identify their next step-change market solution,” said Natalia Melo, North America regional marketing manager, IFF. “Brand owners will walk away from our booth with the tools and knowledge they need to stay ahead in a global marketplace to successfully drive industry growth.”
