Booth 5310
 
Sibelius Natural Products has launched its latest botanical ingredient, Sibelius: Chamomile. Extracted from Roman chamomile, which is known for its strong antioxidant and relaxing properties, the new ingredient will be distributed by Sibelius’ North American partner, Barrington Nutritionals.
 
Sibelius: Chamomile is a scientifically evidenced, high-quality Roman chamomile extract (Chamaemelum nobile L. All.) specially formulated to support restful sleep and maintain immune health, the company said. It derives from a proprietary, non-GMO cultivar of Roman chamomile, grown in the U.K. for Sibelius Natural Products. Research has shown that Roman chamomile provides potent support for a healthy inflammatory response and can deliver muscle-relaxing effects.
 
“Sleep plays an essential role in maintaining proper mental and physical health and emotional wellbeing,” said Loukiana Chatzinasiou, Product Manager at Sibelius Natural Products. “Society today is overwhelmed with work, social, and home life which makes it difficult to disconnect and unplug. Because of this, sleep deprivation and herbal sleep aid sales have increased. Sibelius: Chamomile is a chance to help consumers relax and give their bodies some much-needed rest.”
 
Roman chamomile’s therapeutic effects are considered to be better than those of German chamomile (M. camomilla L.), due to its safety profile, source of flavonoids, and azulene compounds for enhanced immune support.
 
“Due to the stressors of everyday life, the market for sleep support has continued to increase. Sibelius developed a scientifically validated, proprietary extract from Roman chamomile, which offers consumers support for better sleep and improved immune health,” said Chris Holland, VP of Sales at Barrington Nutritionals. “The benefits of balanced sleep will help improve overall wellbeing, and we are thrilled to make Sibelius: Chamomile available to U.S. manufacturers to further address society’s need for aging healthier.”