An interactive installation at Vitafoods Europe will help Lycored bring the health benefits of lycopene to life.
Based on the Lycopedia, Lycored’s educational website, the life-size, hands-on games will allow visitors to explore the many benefits of lycopene. One will explore how it helps protect the skin against UV damage, while another will show how it supports the transport of lutein to the eye.
Created by Lycored in multiple languages, the Lycopedia is an interactive educational hub which tells the story of lycopene, a powerful carotenoid found in tomatoes, and its effect on the body from early life to old age. Drawing from over 50 clinical studies, it covers health and wellness issues including preeclampsia, lung health, skin health, fertility, cardiovascular health, vision health, osteoporosis and prostate health.
Zev Ziegler, head of global brand & marketing, Health at Lycored, said: “Lycopene can be a powerful ally on our journey through life. From before we’re born right through to our twilight years, this red-hued carotenoid supports our health in many different ways. When we created the Lycopedia, our aim was to help inform the industry as well as consumers, and this interactive exhibit will shed more light on the wonders of lycopene.”
Products on display will include Lycoderm—the company’s unique supplement-ready blend which fosters skin wellness from the inside out and includes precise ratios of lycopene from tomatoes.