• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain

    Jordan Process Receives Nutrasource ICAP Certification for CBD

    FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements

    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

    Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain

    Jordan Process Receives Nutrasource ICAP Certification for CBD

    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

    Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan

    Solvay Invests in Suanfarma’s Vanillin Production
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain

    Jordan Process Receives Nutrasource ICAP Certification for CBD

    Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision

    FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements

    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain

    FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements

    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

    Experts Debate Role of Supplements in Improving Public Health in EU

    GNC Adds Products from The Honest Company, Hers, and Womaness
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Applied Food Sciences, Inc.

    Gencor

    Xsto Solutions

    Atlantia Clinical Trials

    Sabinsa Corporation
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Applied Food Sciences, Inc.

    Gencor

    Xsto Solutions

    Atlantia Clinical Trials

    Sabinsa Corporation
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Live From Shows

    Millennials Focus on Fresh, Fitness, and Flavor

    Research shows consumer perspectives on food, beverages and dietary supplements.

    Related CONTENT
    • Nutiva Launches Purpose-Driven Rebrand with New Logo and Packaging
    • Take Caution: Top Nutraceutical Trends to Reassess in 2022
    • Key Trends in Functional Foods and Beverages for 2022 and Beyond
    • Sunflower Hemp Co
    • AHPA Hires Glenn Christenson as Director of Communications and Marketing
    10.03.17
    A new study confirms millennials’ pivotal role in upending long-standing “truths” within the food, beverage and supplement categories. Conducted by CBD Marketing in Chicago, the research analyzed 12.5 million social media posts and other online commentary specific to the three product groups from U.S. millennials, ages 18 to 35. The study covered a one-year period ending August 2017. Women created 62% of the content; men 38%. More than 80% of the content and posts appeared on social media platforms.
     
    “Consumer products companies are obsessed with millennials and with good reason,” said CBD Marketing’s Co-CEO Lori Colman. “They are one-fourth of the population and represent $10 trillion in lifetime buying power. Millennials share their opinions and buying habits online via social media platforms and on other sites. Businesses and brands that mine this treasure trove of online data will be the ones that market their products successfully.”
     
    Millennials and Food (based on analyzing 8.6 million online posts and comments)
    • Want healthy, natural food; like to cook and prep meals; support alternative food distribution via meal delivery and meal services.
    • Buy from environmentally conscious manufacturers and purveyors; want transparency.
    • Love smoothies; breakfast is important; gravitate to cultural flavors and foods like Scandinavian and Indian.
    • Not interested in dieting or fat-free foods, TV dinners or other “helper” convenience foods, snack foods or foods that satisfy “cravings,” steak and potatoes.
    • Trader Joe’s and Whole Foods are in; Wal-Mart and multi-purpose grocery stores are out.
     
    Millennials and Beverages (based on analyzing 2.2 million online posts and comments)
    • Thumbs up to flavored, sparkling and plain water, “better-for-you” drinks promoting energy, immunity, digestive health; alternative juices like aloe, coconut.
    • Big on plant-based milks, green teas and fermented beverage like kombucha, cold brew.
    • “No thank you” to soda and pop (average annual consumption has dropped to 38 gallons per person in 2016 from 54 gallons per person in 1998), diet shakes and fruit juices like apple, cranberry and orange.
    • Not interested in dairy milk (average annual consumption has dropped to 18 gallons per person in 2016 from 30 gallons per person in 1976) or plain old coffee.
     
    Millennials and Supplements (based on analyzing 1.7 million online posts and comments)
    • Protein and powders (close to 800,000 mentions) are important, as is clean label.
    • Losing interest in pills, weight-loss products, impure ingredients, whey.
     
    Colman added that further segmenting this tech-savvy millennial population can provide deeper insights. For example, people at the young end of the millennial spectrum are often still living at home or are in college. At the older end, they are working and starting families. Those differences can impact preferences.

    “Once a food, beverage or supplement company has a sightline into these demographic and psychographic differences, they can be addressed with highly targeted social marketing, SEO/SEM and relevant content. Having research tools of the type CBD utilizes creates the foundational knowledge that informs smart business and product marketing decision-making,” she concluded.
    Related Searches
    • Dietary Supplements
    • Research
    • Beverages
    • millennial
    Suggested For You
    Nutiva Launches Purpose-Driven Rebrand with New Logo and Packaging Nutiva Launches Purpose-Driven Rebrand with New Logo and Packaging
    Take Caution: Top Nutraceutical Trends to Reassess in 2022 Take Caution: Top Nutraceutical Trends to Reassess in 2022
    Key Trends in Functional Foods and Beverages for 2022 and Beyond Key Trends in Functional Foods and Beverages for 2022 and Beyond
    Sunflower Hemp Co Sunflower Hemp Co
    AHPA Hires Glenn Christenson as Director of Communications and Marketing AHPA Hires Glenn Christenson as Director of Communications and Marketing
    Focus, Endurance, Resilience: The Esports Community is Seeking Out Supplements Focus, Endurance, Resilience: The Esports Community is Seeking Out Supplements
    Two-Thirds of Survey Participants Believe They’re Not Getting Enough Vitamin D Two-Thirds of Survey Participants Believe They’re Not Getting Enough Vitamin D
    Happy Pets, Happy Consumers: Developing On-Trend Pet Nutrition Products Happy Pets, Happy Consumers: Developing On-Trend Pet Nutrition Products
    Big Retail’s Trend Toward Higher Product Liability Insurance Requirements Big Retail’s Trend Toward Higher Product Liability Insurance Requirements
    Study Demonstrates Benefits of Pycnogenol for Osteoarthritis Patients Study Demonstrates Benefits of Pycnogenol for Osteoarthritis Patients
    EpiCor Found to Improve Constipation Symptoms EpiCor Found to Improve Constipation Symptoms
    Nestlé Enters Plant-Based Protein Market with Sweet Earth Acquisition Nestlé Enters Plant-Based Protein Market with Sweet Earth Acquisition
    Key Speakers for CRN Conference Announced Key Speakers for CRN Conference Announced
    Study Finds Hyaluronic Acid Reduces Wrinkles Study Finds Hyaluronic Acid Reduces Wrinkles
    A Beauty Destination Inside & Out A Beauty Destination Inside & Out

    Related Content

    • Functional Foods & Beverages | Herbs & Botanicals | Packaging | Products | Proteins, Peptides, Amino Acids
      Nutiva Launches Purpose-Driven Rebrand with New Logo and Packaging

      Nutiva Launches Purpose-Driven Rebrand with New Logo and Packaging

      Anne Thompson, chief marketing officer, discussed what branding with purpose means in the food industry today.
      12.06.21

    • Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Proteins, Peptides, Amino Acids | Sports Nutrition
      Take Caution: Top Nutraceutical Trends to Reassess in 2022

      Take Caution: Top Nutraceutical Trends to Reassess in 2022

      Misconceptions about the power of individual market segments, motivators, and influencers are putting companies on a precarious path in some cases.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.03.21

    • Cognitive Function | Consumer Trends | Functional Foods & Beverages | Mood Health & Sleep | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids
      Key Trends in Functional Foods and Beverages for 2022 and Beyond

      Key Trends in Functional Foods and Beverages for 2022 and Beyond

      Conventional wisdom from years ago has been defied. Brands that get the basics right and harness them to consumer trends will be on a good path.
      By Julian Mellentin, Director, New Nutrition Business 11.11.21


    • Sunflower Hemp Co

      ...
      Colby Terip, Owner 09.15.21

    • Dietary Supplements | Herbs & Botanicals | Natural/Organic | People News | Quality & Safety | Regulations | World Markets
      AHPA Hires Glenn Christenson as Director of Communications and Marketing

      AHPA Hires Glenn Christenson as Director of Communications and Marketing

      In his role, Christenson will focus on member communications, media engagement, and promoting AHPA’s educational events.
      Mike Montemarano, Associate Editor 04.07.21

      Trending
      • Leaven Essential To Launch Branded Botanical Extracts To Global Markets | Nutraceuticals World
      • Oregon Files Lawsuit Against GNC | Nutraceuticals World
      • Senate Bill To Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision | Nutraceuticals World
      • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study | Nutraceuticals World
      • Vitamin K2 Status May Impact Blood Pressure And Pulse Wave Velocity | Nutraceuticals World
      Breaking News
      • Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
      • Jordan Process Receives Nutrasource ICAP Certification for CBD
      • FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements
      • Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
      • Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
      Jordan Process Receives Nutrasource ICAP Certification for CBD
      FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements
      Coatings World

      Latest Breaking News From Coatings World

      Award for Sustainability: Evonik Receives EcoVadis Platinum Rating Again
      HMG Paints Gets Their Running Shoes On
      AGM Secures Exclusive Distribution Agreement with Indian Partner Imkemex
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Robocath Presents Results from R-Evolution Clinical Study
      Medtronic's Resolute Onyx Drug-Eluting Stent Shows Success for Left Main PCI
      Medtronic Shares 3-Year Renal Denervation Blood Pressure Trial Data
      Contract Pharma

      Latest Breaking News From Contract Pharma

      AGC Biologics Expands Capabilities at North America Campus
      Emergent CDMO Case Studies: Project Design & Implementation of Fill/Finish Technologies
      Aptar Pharma Launches HeroTracker Sense
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Mielle Organics Welcomes Steve Pamon to Advisory Board
      Makeup Revolution Expands into Walgreens
      Nu Skin Joins EcoBeautyScore Consortium
      Happi

      Latest Breaking News From Happi

      Revolution Beauty Expands Makeup Revolution Into Walgreens
      Barentz Develops Electronic Personal Care Product Guide
      P&G Temporarily Closes Downtown Cincinnati Office Due to Potential Security Concerns
      Ink World

      Latest Breaking News From Ink World

      Award for Sustainability: Evonik Receives Platinum Rating Again
      Nazdar Ink Technologies to Showcase Latest Ink Innovations at FESPA Global Print Expo 2022
      Epson Introduces First Direct-to-Fabric Printer for North America
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      In-Mold Decorating Association announces 2022 IMDA Awards Competition
      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      'Right' Hygiene Conference to be Held in June
      Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
      H&V Appoints Vice President and General Counsel
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Envista To Acquire Osteogenics
      Exactech Earns Breakthrough Status for JointMedica's Polymotion Hip Resurfacing
      Orthotic Brace Suppliers Convicted in $6.5M Fraud Scheme
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Wiliot Launches Battery-Assisted Version of its IoT Pixel Tags
      From Phygital to Virtual IDs
      Zebra Technologies Board Approves Additional $1 Billion Share Repurchase

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login