Oriya Organics, a family-owned plant-based, superfood supplement maker, will be introducing an innovative new paleo vegan protein at this year’s Natural Products Expo West Booth M704.
The company will be adding another clean label, whole food supplement to its roster of nutrient-dense organic supplements with Gather, a superfood paleo, vegan protein with only six ingredients.
Oriya's Gather Paleo Vegan Protein starts with certified organic, cold pressed pumpkin, sunflower, chia and hemp seeds that are mixed with organic cranberries and goji berries creating a whole food supplement that packs 20 grams of protein.
“Our customers are folks looking for ultra-clean, 100% organic whole food, plant-based supplements,” said Jonathon Larson, Oriya Organics’ co-founder and CEO. “Our Gather Paleo Vegan Protein takes this to a whole new level since it is both vegan and paleo certified.” We began formulating our own superfood blends out of necessity. When my brother, Ryan, was competing as a professional Mixed Martial Arts athlete, we began reading ingredient labels extremely closely, and monitoring every single ingredient he put in his body. In order to meet the stringent dietary standards he was looking to achieve, we took ‘clean’ to the next level.”
Recently the company launched a new branding campaign that is based on customer feedback. Oriya’s customers overwhelmingly cited the reason for purchase was Oriya’s ultra-clean formula: certified 100% organic, vegan, without synthetic nutrients or sweeteners and minimal ingredients. The branding on Gather’s packaging highlights “6 Ingredients or Less” with a large iconic “6.”
2017 has already proved to be big one for Oriya since it has already picked up two new major retailers: HEB and Amazon.
“At Oriya, our family prides ourselves on delivering the clean, 100% organic whole food, and plant-based supplements. Our original mission was to develop formulas for Ryan that energized, healed and revitalized him as a pro athlete and that mission is still true—we just reach more people now,” concluded Mr. Larson.