• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones

    2023 Contract Manufacturing Survey

    Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges

    A Paradigm Shift for Antioxidants?

    Manufacturing Dietary Supplements in Economic Uncertainty
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets

    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement

    NOW Tests Bromelain Supplements Purchased on Amazon
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets

    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement

    NOW Tests Bromelain Supplements Purchased on Amazon

    Podcast: Erin Stokes, ND, on Natural Health Strategies and the Role for Dietary Supplements
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets

    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement

    NOW Tests Bromelain Supplements Purchased on Amazon
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets

    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement

    NOW Tests Bromelain Supplements Purchased on Amazon

    Podcast: Erin Stokes, ND, on Natural Health Strategies and the Role for Dietary Supplements

    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Nutrition21, LLC

    Botanic Healthcare LLC

    Chenguang Biotech Group Co., Ltd.

    Aiya America, Inc. (Aiya Matcha)

    PhytoGaia Inc
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Nutrition21, LLC

    Botanic Healthcare LLC

    Chenguang Biotech Group Co., Ltd.

    Aiya America, Inc. (Aiya Matcha)

    PhytoGaia Inc
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Live From Shows

    Applied Food Sciences to Debut KAVOA Kava Extract

    Company looks to set the record straight about kava’s safety and potential application.

    10.05.16
    Booth WW111

    Applied Food Sciences, Inc. (AFS), along with other industry experts, are setting the record straight about the safety and efficacy of Kava during SupplySide West. The company will debut its newest offering, KAVOA kava extract, which the company said is a safe and effective ingredient for sleep support, relaxation and stress relief.

    To learn more about KAVOA kava extract attend "The Return of Safe Kava,” on Friday, Oct. 7 at 2 pm in Booth WW111.

    "Kava [kava-kava or piper methysticum] is an herb with a long ethnobotanical history in Polynesia, and it produces clinically-documented anti-anxiety benefits," said Mark Blumenthal, American Botanical Council's (ABC) founder and executive director. AFS is the newest contributor to ABC's Adopt-an-Herb Program with its adoption of kava. "ABC is deeply grateful to Applied Food Sciences for its adoption of kava on the HerbMedPro database, which will allow ABC to stay current with emerging research on kava's benefits and new information that helps to clarify prior concerns about its relative safety."

    Over the last two years AFS has been evaluating methods for growing, harvesting, and processing and has identified five main reasons for safety concerns within kava production:
    • Use of Non-Noble or incorrect chemotype cultivars(s).
    • Unstandardized harvesting practices (yielding byproduct contamination to the kava before processing).
    • Use of the incorrect parts of the plant, namely the peelings and stems (instead of the root and rhizome).
    • Inadequate methods of manufacturing for producing standardized extracts (low quality, unstandardized extracts).
    • Lack of scientifically validated methods for measurement of actives (kavalactones and chalcones).

    "Working together with farmers, researchers, and agronomists we wanted to promptly address these concerns creating best practices to develop a better standard in kava," said Chris Fields, VP Scientific Affairs, AFS. "From the farm level, to processing and extraction, we have implemented a six-point plan for the commercialization and sustainability of our kava supply to the nutrition market."

    By optimizing the beneficial lactones and reducing or eliminating the negative ones, AFS has created a new safer extract, KAVOA kava extract, that formulation experts can use in products moving forward. Details can be read in the recently published white paper on kava.

    "We also acknowledge AFS' commitment to a robust supply chain program that helps to ensure the sustainable harvest of the appropriate variety of kava for use in consumer products," Mr. Blumenthal added.

    A Place for Kava in the U.S. Market?
    "Individuals spend their day searching for ways to increase energy trying to get more done during the day," said Brian Zapp, Director of Marketing, AFS. "Combine that with the ongoing stimulation from technology at night and we are left hardwired, unable to unwind."

    The nation's Center for Economic and Policy Research states that Americans get the least amount of vacation days in the world. While other countries require as much as 40 paid days off, the U.S. has zero prerequisites in this area (CEPR, 2016).

    The FDA reported that Americans consume on average 300 mg of caffeine per person per day (FDA - Caffeine Intake by the U.S. Population, 2012). That is equivalent to 3 cups of coffee or two 16-oz energy drinks.

    Therefore, it comes as no surprise that the National Center on Sleep Disorders Research states that around 70 million Americans are reporting to have sleep problems (NCSDR, 2016).

    AFS targets certain kavalactones, particularly kavain and the dihydrokavain, that contribute most significantly to relaxation and sleep benefits yielding a specific chemotype or fingerprint for their KAVOA kava extract.
    Suggested For You
    Applied Food Sciences, Inc. Applied Food Sciences, Inc.
    Understanding FTC Standards for Claims Substantiation Understanding FTC Standards for Claims Substantiation
    Transforming Health with Nature’s Sunshine Transforming Health with Nature’s Sunshine
    Connecting People Through Plants Connecting People Through Plants
    TREHA Trehalose Available As ‘Natural Flavor’ TREHA Trehalose Available As ‘Natural Flavor’
    ConsumerLab.com Tests Popular Vitamin D Supplements ConsumerLab.com Tests Popular Vitamin D Supplements
    Gottlieb Confirmed to Lead FDA Gottlieb Confirmed to Lead FDA
    EuroPharma Supports ABC Educational Mission through Turmeric Adoption EuroPharma Supports ABC Educational Mission through Turmeric Adoption
    ABC Endorses Supplement OWL Product Registry ABC Endorses Supplement OWL Product Registry
    Applied Food Sciences Issued Patent for Guayusa Extract Applied Food Sciences Issued Patent for Guayusa Extract
    President of Republic of Mauritius Receives Botanical Research Award President of Republic of Mauritius Receives Botanical Research Award
    Applied Food Sciences Opens Innovation Center Applied Food Sciences Opens Innovation Center
    Energy Trends: The Market Charges On Energy Trends: The Market Charges On
    Applied Food Sciences Supports Adopt-an-Herb Program with Kava Adoption Applied Food Sciences Supports Adopt-an-Herb Program with Kava Adoption
    Building On Transparent & Sustainable Foundations Building On Transparent & Sustainable Foundations

    Related Buyers Guide Companies

    • Applied Food Sciences, Inc.

      Applied Food Sciences, Inc.

      Applied Food Sciences (AFS) is the leader in innovation for functional, organic ingredients in the natural products industry.
      Brian Zapp, Director of Marketing 05.11.21

    • Dietary Supplements | Regulations | Research
      Understanding FTC Standards for Claims Substantiation

      Understanding FTC Standards for Claims Substantiation

      Randomized clinical trials aren’t the only source of competent and reliable scientific evidence.
      By Todd Harrison, Venable 06.02.17

    • Dietary Supplements | Digestive Health | Healthcare Trends | Herbs & Botanicals | Quality & Safety | World Markets
      Transforming Health with Nature’s Sunshine

      Transforming Health with Nature’s Sunshine

      With a long history in the supplement market, Nature’s Sunshine remains committed to quality and innovation.
      By Sean Moloughney, Editor 06.02.17


    • Healthcare Trends | Herbs & Botanicals
      Connecting People Through Plants

      Connecting People Through Plants

      With a long history of cultural use, botanicals have helped define humanity’s relationship with nature.
      By Steven Dentali, PhD, Botanical Sciences Consultant 06.02.17

    • Breaking News | Flavors & Colors | Supplier News

      TREHA Trehalose Available As ‘Natural Flavor’

      With improved manufacturing process, TREHA trehalose is now produced from non-GM starch using non-GM enzymes.
      05.25.17

    Loading, Please Wait..
    Trending
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    • Amazon Bans Dietary Supplements Containing NMN
    • Vitamin D Remains Top Supplement Among Users, Popularity Of Probiotics On The Rise: ConsumerLab
    Breaking News
    • GOOD Meat Receives FDA Go-Ahead for Cultured Meat
    • IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain
    • Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules
    • Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets
    • DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones
    • Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges
    • 2023 Contract Manufacturing Survey
    • Manufacturing Dietary Supplements in Economic Uncertainty
    • Beyond Antioxidants: The Power of Berries
    • A Paradigm Shift for Antioxidants?
    • Ayana Bio on Path to Scale Bioactives Derived from Plant Cell Cultures
    • Nuritas: Leveraging Artificial Intelligence to Speak the Language of Life
    • Dietary Supplement Quality Assurance Programs Critical to Natural Products Industry Success
    • Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain
    Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules
    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets
    Coatings World

    Latest Breaking News From Coatings World

    Orion Debottlenecks Plant in Germany for High-Jetness Carbon Blacks
    Barentz Expands Market Acceleration Team
    Röhm Launches DEGALAN proTerra
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Relay Robotics Adds Three Executives to its Product Team
    FDA Clears Atalante Hands-Free Self-Balancing Device
    Kerecis Debuts New Fish-Skin Burn Products
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Hovione, Laxxon Medical Partner on 3D Screen Printed Pharmaceutical Apps
    Stäubli Robotics to Showcase Next Gen Pharma Robots at Interphex 2023
    Remedium, Exothera Partner on Scale-Up, Demonstration Runs for AAV2-FGF18
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    True Botanicals Secures Series B Investment from NextWorld Evergreen
    LVMH Appoints Giulio Bergamaschi as CEO of Acqua di Parma
    Consumers ‘Trade Up’ for Prestige Beauty Products Despite Inflation
    Happi

    Latest Breaking News From Happi

    Johnson’s Baby Releases Body Wash, Shampoo and Face and Body Cream for Sensitive Skin
    In-Cosmetics Global Calls for Climate Change Action with New Trends Barometer
    Entrants Sought for Walmart’s Accelerator Program
    Ink World

    Latest Breaking News From Ink World

    Markem-Imaje Introduces New Hybrid Continuous Inkjet Printer
    Orion Debottlenecks German Facility for High-Jetness Carbon Blacks
    Barentz Expanding Market Acceleration Team
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Mark Andy introduces ProWORX Label Suite
    Brook + Whittle to install first HP Indigo V12 digital press in US
    HP debuts HP Indigo 200K digital press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Kimberly-Clark Ranks Third Among 100 Most Sustainable Companies
    Weekly Recap: TerraCycle Launches Diaper Program, Ahlstrom to Divest or Shutter Stenay Plant & More
    Mativ Names CFO
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Head and Neck Injury Severity Rising in High School Athletes
    Loci Orthopaedics Earns New Patent for Thumb Base Joint Implant System
    Study: Running Does Not Increase Arthritis Risk
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NextFlex Launches $4.4 Million Funding Opportunity
    Confidex Partners with Mesh Specialist Wirepas
    Waterman Onions Digitizes Logistics Operation with Zebra

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login