A recent poll of dietary supplement users has shown that more than 38% would be very likely or somewhat likely to try a prebiotic with strong digestive and immune health benefits if the product were science-validated by research conducted at and published by a major university.
The survey revealed that 44% of these consumers had tried a probiotic supplement.
More than six in 10 consumers reported they would be interested in buying a product that contained both a prebiotic and a probiotic. This reflects the rapidly developing body of scientific research leading to a better understanding of the role of digestive and immune wellness.
Respondents most frequently associated the word “prebiotic” with the terms “healthy,” “digestion,” “bacteria” and “help.” Mark Thurston, president of AIDP said, “People are most familiar with probiotics, which are beneficial bacteria that can be found in a variety of food, including yogurt, sauerkraut, kefir and Jerusalem artichokes that aid in digestive health. Consumers are less familiar with prebiotics, a special form of dietary fiber that is found naturally in garlic, onions, artichokes and corn cob.
The Academy of Nutrition and Dietetics believes, “Ultimately, prebiotics (‘good’ bacteria promoters) and probiotics (‘good’ bacteria) work together synergistically. In other words, prebiotics are breakfast, lunch and dinner for probiotics, which restores and can improve GI health.”
However, according to the new 2015 Dietary Guidelines for Americans, most people fall well short of eating the amount of fiber, from any food source to meet our daily requirements. Consequently, digestive and immune systems are out of balance. Clearly, there is a role for science-based nutritional supplemental solutions, to help the gastrointestinal system to work effectively.
AIDP’s PreticX, a Xylooligosaccharide (XOS) is one such option that has passed rigorous safety and efficacy requirements. XOS ingredients have great prebiotic potential, according to a growing body of published science.
AIDP contracted with Survata to conduct a nationally representative survey of 400 diet supplement users in late February. There is a margin of error of plus or minus 4.9% in the responses.