During the next year, Aker BioMarine will unveil new product introductions, a new technology platform and a new Superba Krill logo and branding theme.
Those familiar with Superba Krill have come to recognize the deep red teardrop logo synonymous with the brand. Aker is introducing a new logo that keeps in line with the look, but is updated with a modern twist. The new logo and branding will be integrated into all of Aker’s marketing and advertising material and will translate into every market globally.
In addition to the new logo and branding, Aker is to rolling out Flexitech, a patented technology platform exclusive to the company that will allow it to continually expand its product line. Flexitech is used exclusively by Aker BioMarine to create better krill oil products appealing to brand owners, encapsulators, formulators and consumers. This one-of-a-kind technology gives the company the right processing flexibility to make its products better. The benefits include the ability to up-concentrate krill oil’s various beneficial components (such as phospholipids and omega-3s) as well as removing the salts in krill oil, which can lead to off odors and taste.
With this new Flexitech technology, Aker has the ability to develop new products such as Superba2, the next generation of Superba Krill Oil. Superba2 features a new formulation with enhanced encapsulation properties such as improved smell, taste and visual appearance. And like all Superba products, Sueprba2 is certified 100% sustainable and traceable, and produced through a vertically integrated supply chain that is 100% owned and controlled by Aker BioMarine.
“We are proud of the advancements we made in the krill industry thus far, but in order to remain active, relevant, innovative and vigilant, we need to go beyond the expected,” said Matts Johansen, CEO, Aker BioMarine. “We are embracing this new logo and look to align with the forward thinking and ideation of our company leaders. And although Superba2 is a definite game changer in the krill market, Flexitech has the capabilities to produce products that will revolutionize the industry forever. There is definitely more to come.”