Global consumer demand for “clean label” products—including supplements delivered in clean label capsules—has grown significantly in recent years. Retailers can help consumers find such products by checking out labels.
Of keen interest would be products derived from a vegetarian source, now influencing the purchase decisions of 38% of supplement users; those that are plant-based, key to buying for 46% of users; and those that are non-GMO, significant to a sale for 42% of users, according to the Natural Marketing Institute.
Understand that a supplement can market itself as clean label only if it is clean label in ingredients, and dosage delivery form. Capsugel’s assorted menu of vegetarian capsules passes the clean label grade: free of gluten, allergens, artificial colorants, starch, and preservatives as well as vegan-approved, non-GMO, and certified by the Vegetarian Society.
The selections include the low-moisture Vcaps and Vcaps Plus (HPMC) capsules, for moisture-sensitive fills and dry herbal products; the acid-resistant DRcaps capsules that are an ideal solution for probiotics and enzymes; and the pullulan Plantcaps capsules that provide a more natural way to mask pungent odors like garlic and protect oxygen sensitive ingredients.