Consumers Prefer Sugared Dairy Despite Concerns Over Added Sugar

Consumers Prefer Sugared Dairy Despite Concerns Over Added Sugar

DSM report finds more adults and their children are eating sugared dairy today than they were three years ago.

DSM Food Specialties, The Netherlands, has published a second report in its Global Insight Series, focusing on sugar reduction. Based on an international survey, the report examines consumer perceptions around sugar in dairy. Despite the fact that 62% of consumers surveyed are concerned about the sugar content in their dairy, sugared dairy is still preferred over sugar-reduced or no added sugar varieties. The report reveals a disparity between health and weight concerns and consumer buying behavior in this category.
DSM’s survey, conducted in the U.S., China, Brazil, Spain and Germany, shows that consumers (34%) and especially their children (53%), have increased their consumption of sugared dairy products over the last three years. They have also indicated that they expect this to grow further, especially those living in China (49% adults, 68% children) and the U.S. (32% adults, 54% children).
Although close to two thirds of the respondents claim that they care about their sugar intake in general (64%), and that its content in dairy is a concern (62%), the consumption of sugared dairy products remains robust. However, there is a potential for food manufacturers to grow the sugar-reduced dairy market, which is not only driven by the World Health Organization guidelines on sugar intake but also by consumers as 80% of the respondents agree that dairy foods with low or reduced sugar are better for their health.
The findings support the relevance for new product developments in this category, where currently the products available do not meet consumer requirements that would lead to a shift in buying behavior. This report offers important insights for those working in marketing and innovation of dairy foods to see what is driving consumers with respect to sugar-reduced dairy.
To view the full report – click here.

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