The Council for Responsible Nutrition (CRN) will be hosting a hot-topic market research session on Friday, Nov. 7, during its educational and networking event, The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry, Nov. 5–8 at The Ritz-Carlton, Laguna Niguel, in Dana Point, CA.
           
In this data-packed session, “Assessing the Consumer Marketplace for Dietary Supplements: Who, What, and Where,” three top market research executives will share their insights, backed by research, to provide a deeper understanding of the current climate for consumer sales. Maryellen Molyneaux, president and managing partner of The Natural Marketing Institute, Inc., will start with the “who”—analyzing the consumer by psychographic segmentation, offering insights into consumer demand. Randi Neiner, Ph.D., director, Market Research for Shaklee Corporation, will unveil new data from CRN’s 2014 Consumer Survey on Dietary Supplements, focusing on “what” supplements consumers are taking, based on various demographics. Robert Sanders, executive vice president, Home and Health Practice Leader at IRI, will cover the “where,” providing a comparative analysis of where consumers are purchasing supplements.
           
“Dietary supplement companies are closely watching sales and consumer buying behavior and all eyes are on the numbers,” said Judy Blatman, senior vice president, Communications, CRN. “We’re fortunate to be able to tap experts from three CRN member companies to give conference attendees analysis they can use to face current challenges and help shape their business strategies.”         
           
The Conference is preceded by The Workshop: CRN’s Day of Science, an all-day symposium on Nov. 5. See CRN’s events website for details: www.crnusa.org/2014events.