The product line consists of a full range of functional oral care products enhanced with water-soluble, sustained-release MicroActive CoQ10, including toothpastes, mouthwash and chewing gums. The co-branded products will be sold as a part of the Quality of Life line in the health food, natural grocery and healthcare professional channels.
The Perfect Smile alcohol-free mouthwash containing MicroActive CoQ10, xylitol, vitamin C and zinc with the newly redesigned packaging will be launched by Quality of Life at the upcoming Natural Products Expo East trade show in Baltimore, MD taking place September 18 - 20.
“We are very excited to expand our line into functional oral care with the addition of the unique Perfect Smile products,” said Dan Lifton, CEO of Quality of Life Labs. “They represent a perfect fit with our strategy of delivering clinically proven ingredients in dosages consistent with human studies.”
“It is particularly encouraging to successfully apply a technology developed for nutritional supplements to another platform of oral care products,” said Dan Kagan PhD, a managing partner at BioActives LLC, the patent holder for MicroActive CoQ10. “The oral health benefits of CoQ10 have been well researched and documented. Applying MicroActive Technology to improve on those benefits has been a unique opportunity.”