11.18.13
The probiotic specialists at Viva 5 Corporation, Fort Lauderdale, FL, have partnered with Walnut Creek, CA-based Nebraska Cultures, to develop and commercialize its proprietary ProDURA Bacillus coagulans strain in various gummy delivery forms and confectioneries.
According to the companies, Viva 5 will work with Nebraska Cultures to further strengthen its probiotic position, as well as enhance the presence and consumer awareness of the ProDURA brand in the U.S. and international marketplace. Viva 5 and Nebraska Cultures report that they have already engaged in commercial discussions with select U.S.-based companies.
“The cooperation between Viva 5 and Nebraska Cultures will be a significant opportunity to further expand the awareness of ProDURA Bacillus coagulans and the possibilities for its use in functional foods of all kinds,” says Michael Shahani, chief operations officer at Nebraska Cultures. “We are excited to work with Viva 5 Corporation where their expertise in probiotic innovation, history of sales success, and deep commercial network in various USA and international channels will complement our company goals.”
According to the companies, Viva 5 will work with Nebraska Cultures to further strengthen its probiotic position, as well as enhance the presence and consumer awareness of the ProDURA brand in the U.S. and international marketplace. Viva 5 and Nebraska Cultures report that they have already engaged in commercial discussions with select U.S.-based companies.
“The cooperation between Viva 5 and Nebraska Cultures will be a significant opportunity to further expand the awareness of ProDURA Bacillus coagulans and the possibilities for its use in functional foods of all kinds,” says Michael Shahani, chief operations officer at Nebraska Cultures. “We are excited to work with Viva 5 Corporation where their expertise in probiotic innovation, history of sales success, and deep commercial network in various USA and international channels will complement our company goals.”
