12.19.12
Denmark-based Chr. Hansen, a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries, has partnered with the Japan-based Fresh Beverages International to introduce a new delivery system and packaging solution for probiotics and other functional or sensitive ingredients. With the new Shinsen “seal and gas flushing technology,” a probiotic culture can be kept fresh in a Shinsen Cap of a drink bottle up until the point of consumption, and a simple twist of the cap releases the probiotics into the beverage. This new packaging solution will allow probiotics to be added to non-refrigerated beverages, and ensure the survival of live probiotic bacteria in beverages kept at ambient temperature. The combination of the unique Shinsen Cap and the patented formulation of Chr. Hansen’s best-selling probiotic strain Bifidobacterium BB-12 powder offer a shelf life of at least one year at ambient temperature.
Chr. Hansen’s Lars Bredmose, marketing director, Probiotic Cultures, commented, “BB-12 is one of the world’s best documented and most widely used probiotic strains. It is trusted by millions of consumers of dairy and food supplements all over the world to bring benefits in digestive and immune health - in an entirely natural form. The partnership with Fresh Beverages International offers a convenient way for beverage producers to offer probiotics in virtually any type of drink.”
Chr. Hansen’s Lars Bredmose, marketing director, Probiotic Cultures, commented, “BB-12 is one of the world’s best documented and most widely used probiotic strains. It is trusted by millions of consumers of dairy and food supplements all over the world to bring benefits in digestive and immune health - in an entirely natural form. The partnership with Fresh Beverages International offers a convenient way for beverage producers to offer probiotics in virtually any type of drink.”
