• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Fueling Cognitive Health through Nutrition & Supplementation

    2020 State of the Industry: High Expectations

    2020 International Buyers' Guide

    Clean Label Questions: Anything But ‘Short and Sweet’

    Key Trends in Functional Foods & Beverages for 2020
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Live From Shows
    Top News
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice

    Kaneka Extends Deadline for Innovation Contest

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Kaneka Extends Deadline for Innovation Contest

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report

    Probiotic Strain Shown to Reduce Symptoms of Infant Colic
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report

    Obesity and Gum Disease May Have Common Connection: Inflammation
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    Obesity and Gum Disease May Have Common Connection: Inflammation

    Probiotic Strain Shown to Reduce Symptoms of Infant Colic

    Clinical Trial Confirms Joint Health Benefits of NEM Brand Eggshell Membrane in 7 Days
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Shanghai Freemen

    ExcelVite Sdn. Bhd.

    BatchMaster Software, Inc.

    Sabinsa Corporation

    Barrington Nutritionals
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    ExcelVite Sdn. Bhd.

    Shanghai Freemen

    Aiya America (Matcha by Aiya)

    MitoCarn (Alfasigma)

    BatchMaster Software, Inc.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Health E-Insights

    An Interview with Todd Norton

    Prior to joining Aker BioMarine Antarctic U.S. as vice president of business development, Mr. Norton was chief operating officer of AM Todd Botanical Therapeutics, president and chief operating officer of Sabinsa Corporation. He also spent 15 years in various manufacturing, quality control and purchasing capacities with Nature’s Herbs/Twinlab.

    Related CONTENT
    • Aker BioMarine’s Superba Krill Verified Non-GMO
    • Rick Kaiser to Lead Aker’s U.S. Sales Team
    • Organic & Natural Health Association Gains Momentum
    • Omega-3s: Turning the Tide & Watching the Current
    • Aker BioMarine to Share News & Company Developments
    Sheldon Baker09.02.11
    Prior to joining Aker BioMarine Antarctic U.S. as vice president of business development, Mr. Norton was chief operating officer of AM Todd Botanical Therapeutics, president and chief operating officer of Sabinsa Corporation. He also spent 15 years in various manufacturing, quality control and purchasing capacities with Nature’s Herbs/Twinlab. A natural products industry veteran with 30-plus years experience, Mr. Norton has been involved in many aspects of dietary supplement and ingredient business activity as well as industry trade association participation.
     
     
    Health E-Insights: Would you agree the krill market seems to becoming quite competitive?
     
    Mr. Norton: There is no question that a significant increase in visibility of late is generating renewed interest in krill—it is experiencing explosive growth in an already steadily growing omega 3 category. More consumers are experiencing the physical benefits of krill oil’s unique phospholipid omega 3 composition, and smaller capsule dosage and improved stomach tolerance are leading to better compliance. Aker BioMarine is also pleased with our successful NDI and GRAS Notifications from FDA. There are several other reasons why Aker is viewed by many as being the leading krill oil supplier. We are primary in harvesting krill for human consumption. We employ a sophisticated Eco-Harvesting method, which virtually eliminates all unwanted by-catch. We work closely with WWF-Norway in developing and executing best in class operational and environmental practices in our fishery and we are the only krill fishery to have received the globally recognized Gold standard Marine Stewardship Council certification for sustainability in our operations. Aker also continues to commit substantial resources to scientific research leading to new product development and health benefit applications.
     
    Health E-Insights: In 50 words or less, why does a company buy your products? 
     
    Mr. Norton: Krill oil’s phospholipid-bound omega 3s offer different benefits than other omega 3 sources. Phospholipids are cell food. Every cell in every living thing is made up of a phospholipid bilayer. Phospholipid omega 3 fatty acids are immediately recognized by the body and are put straight to use in the body’s cells. This is a uniquely efficient delivery system and it is exclusive to krill oil. Greater bio-efficiency goes hand in hand with smaller dosing. Consumers who are used to choking down giant capsules to get their daily dose of omega 3s are thrilled to find that Superba Krill oil capsules are less than half the size of typical omega 3 supplements and are easy to swallow. Krill’s unique phospholipid omegas provide a significant positive impact on blood lipids and mental acuity.
     
    Health E-Insights: Where will the most significant growth occur in the company in the next few years? 
     
    Mr. Norton: The phospholipid nature of krill gives us many avenues to pursue in supplements, food and pharma. Plus new indications such as joint health, women’s health and metabolic syndrome will open the door to new offerings not just in natural products, but also in new channels such as food and beverage, companion animals, and nutri-cosmetics, to name a few. Also, new delivery systems such as single-dose supplement shots will offer new opportunities. 
     
    Health E-Insights: Do you feel product branding is important in your ingredient arena?
     
    Mr. Norton: Yes, and this is becoming ever more difficult with outliers—i.e., the companies that invest nothing in product development, claims substantiation or market development. These outliers just provide substandard products and claim to have the same product for less. Well it is not the same, and this only impinges on new innovation. Quality marketers want to deliver quality products to consumers. The other challenge is radical marketers. If you are marketing with hyperbole or lies, the whole industry gets hurt when the consumer has a negative experience with a product. Clinically proven and substantiated products rely heavily on brands to help consumers differentiate and build confidence and trust. This is especially true in our domestic regulatory environment with safety and compliance, and internationally where valid evidence can result in specific benefit claims. 
     
    Health E-Insights: Seen any good movies lately? 
     
    Mr. Norton: Why was it really good? I’ve never been much of a movie guy. But I am looking forward to the release of Happy Feet 2 later this year. They will be introducing two new characters, Krill 1 and Krill 2, played by Matt Damon and Brad Pitt. I’m definitely hitting the theater for this one.
     
    Health E-Insights: Do you sing along while at the traffic light with foolish abandon? 
     
    Mr. Norton: Is there any other way? There is nothing like cranking up the classic rock and morphing into REO Speedwagon, Boston, Styx, Journey and the likes to recalibrate once in a while. Ahh, they sure don’t make music like they used to.
     
     
    Sheldon Baker wants to interview you. For more information contact Sheldon at Sbaker@BakerDillon.com. And visit his website at www.BakerDillon.com.
    Related Searches
    • Sustainability
    • Dietary Supplement
    • GRAS
    • Metabolic Syndrome
    Related Knowledge Center
    • Fatty Acids
    Suggested For You
    Kate Pastor Joins Aker BioMarine as Senior Vice President of Sales Kate Pastor Joins Aker BioMarine as Senior Vice President of Sales
    Branded Ingredient Showcase Branded Ingredient Showcase
    AHPA: FDA Acknowledged About 25% of Recent NDI Notifications With No Objection AHPA: FDA Acknowledged About 25% of Recent NDI Notifications With No Objection
    NPA to Host 2017 Natural Products Day on March 22 NPA to Host 2017 Natural Products Day on March 22
    In the Post-Election Lull, Cultivate Clinical Allies In the Post-Election Lull, Cultivate Clinical Allies
    State of the Industry Update & Outlook for 2017 State of the Industry Update & Outlook for 2017
    FDA’s NDI Draft Guidance: What Insiders Need to Know FDA’s NDI Draft Guidance: What Insiders Need to Know
    Aker BioMarine to Unveil Latest Product Introduction Aker BioMarine to Unveil Latest Product Introduction
    Nutrition for the Whole (Furry) Family Nutrition for the Whole (Furry) Family
    Aker BioMarine to Share News & Company Developments Aker BioMarine to Share News & Company Developments
    Omega-3s: Turning the Tide & Watching the Current Omega-3s: Turning the Tide & Watching the Current
    Organic & Natural Health Association Gains Momentum Organic & Natural Health Association Gains Momentum
    Rick Kaiser to Lead Aker’s U.S. Sales Team Rick Kaiser to Lead Aker’s U.S. Sales Team
    Aker BioMarine’s Superba Krill Verified Non-GMO Aker BioMarine’s Superba Krill Verified Non-GMO

    Related Health E-Insights

    • Delivery & Dosage Technologies | Dietary Supplements | Digestive Health | Fatty Acids | Functional Foods & Beverages | Healthcare Trends | Immune Function | Nutrition Bars & Snacks | Research | Sports Nutrition | World Markets
      An Interview with Jennfier Gu of AIDP

      An Interview with Jennfier Gu of AIDP

      Dr. Jennifer Gu, is the director of research and development for AIDP and heads the branded ingredient department.
      Sheldon Baker 11.02.15

    • Antioxidants | Fatty Acids | Inflammation
      An Interview with John Elway

      An Interview with John Elway

      John Elway is currently executive vice president of football operations for the Denver Broncos of the National Football League (NFL).Inducted into the Pro Football Hall of Fame in 2004 in his first year of eligibility, he played college football at Stanford University and spent his entire professional career with the Denver Broncos.
      Sheldon Baker 09.28.12

    • Antioxidants | Cardiovascular Health | Cognitive Function | Fatty Acids | Inflammation
      An Interview with Dr. Wael Massrieh

      An Interview with Dr. Wael Massrieh

      Dr. Wael Massrieh joined Neptune in 2007 and currently holds the position of vice president of scientific affairs. He completed his bachelors of science in microbiology and Immunology at McGill University, where he then pursued his doctorate in medic…
      Sheldon Baker 06.15.12


    • Fatty Acids
      An Interview with Frank Morley

      An Interview with Frank Morley

      As president and COO of Coromega, Frank Morley manages all strategy, corporate development and operations for the company. Mr. Morley brings more than 30 years of experience in marketing, strategic planning, and operations to his position at Coromega…
      Sheldon Baker 02.03.12

    • Eye Health | Fatty Acids | Inflammation
      An Interview with Rhonda Witwer

      An Interview with Rhonda Witwer

      Rhonda Witwer is the senior business development manager of nutrition for National Starch Food Innovation, based in Bridgewater, NJ. She manages Hi-maize resistant starch and Hi-maize whole grain flour for the North American market for National Starch and was responsible for building recognition for natural resistant starch’s important health benefits in glycemic health and weight control within the food industry and health professional communities.
      Sheldon Baker 11.18.11

    • Dietary Supplements | Fatty Acids
      An Interview with Dr. Tom Potisk

      An Interview with Dr. Tom Potisk

      One of America’s top natural healthcare practitioners, Dr. Tom Potisk is a leader in his field. He was elected Chiropractor of the Year, is published and lectures extensively in his community, helps thousands of patients in the holistic practice he began in 1985, and has presented a research case study at a conference in Paris, France.
      Sheldon Baker 09.23.11


    Breaking News
    • International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    • Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    • Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    • Kaneka Extends Deadline for Innovation Contest
    • Maternal 5-MTHF Levels Predict Fetal Folate Status
    View Breaking News >
    CURRENT ISSUE

    December 2019

    • 2020 International Buyers' Guide
    • 2020 State of the Industry: High Expectations
    • Fueling Cognitive Health through Nutrition & Supplementation
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    PPG Appoints Robert King as VP, Global Operations, Industrial Segment
    Greenkote PLC Reports Upsurge in Powder Coatings Applications on Brake Calipers
    Addipel Moves to New HQ, Expands Production Facility
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMR Surgical Taps New CEO
    Companies Partner to Develop Instrument-Free Molecular Diagnostic Tests
    BWXT to Produce Medical Radioisotope Germanium-68 to Meet Rise in Demand
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Antares Vision Introduces Raised Stopper Machine
    AbbVie, Scripps Collaborate on New Therapeutics
    Sanofi Pasteur Awarded HHS Pandemic Flu Vax Contract
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Firmenich Wants You Smell & Taste the Pantone Color of the Year
    L'Oréal Paris - And Celebs - Celebrate 14th Annual Women of Worth
    Henkel's göt2b Partners with DJ Pauly D
    Happi

    Latest Breaking News From Happi

    HCPA Responds to Cuomo
    MAC Introduces Lip Lacquer
    Matrix to Add Dark Envy
    Ink World

    Latest Breaking News From Ink World

    ePac Flexible Packaging Expands into Asia Pacific Market
    Smurfit Kappa Announces Board Changes
    Haney, HP Developing Sustainable Fashion Packaging for Heron Preston
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Interket UK purchases third MPS flexo press
    Michael Ring named EVP of W+D North America
    Polykote announces new UV inkjet labelstock
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Fitesa Buys Freudenberg's South American Hygiene Business
    Fameccanica Partners with Aeroflex
    Nice-Pak to Offer Sustainable Solutions to Every Customer
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    InVivo Therapeutics Attains 25 Percent Enrollment in Spinal Cord Injury Study
    BioPrax Biofilm Disruption Device Granted FDA Breakthrough Device Designation
    Orthofix Appoints New Spine Business Leader
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Osram’s Managing Board Invites ams to Talks About Future
    European Industries Lead New Graphene Flagship Projects to Shape EU’s Environmental Future
    Imec Shows Ultra-Scaled FETs with 2D-Material Channel

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.