• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    3i Solutions Announces New Leadership Positions

    INS Nutra Opens Gummy Manufacturing Facility

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Earth Mama Organics Achieves 'Plastic Neutral' Certification

    TopGum Gummies Receives USDA Organic Certification
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Bill Chioffi Joins Nammex as Chief Strategy and Innovation Officer

    FDA Issues ‘No Questions’ Letter for Chiber Mushroom Fiber Preservative

    VITAL Ancillary Study Finds No Link Between Vitamin D and Bone Fracture Risk

    FDA Issues Final Guidance on NAC Supplements
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    3i Solutions Announces New Leadership Positions

    INS Nutra Opens Gummy Manufacturing Facility

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Earth Mama Organics Achieves 'Plastic Neutral' Certification

    TopGum Gummies Receives USDA Organic Certification
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    VITAL Ancillary Study Finds No Link Between Vitamin D and Bone Fracture Risk

    Krill Oil Study Provides Evidence of Osteoarthritis Benefits

    Immunobiotic Heat-Killed Bacteria Linked to Skin Benefits

    Folic Acid Appears Beneficial in Type 2 Diabetes
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    KLK OLEO

    Aiya America, Inc. (Aiya Matcha)

    Nutrition21, LLC

    Bioenergy Life Science, Inc. (BLS)

    Ecuadorian Rainforest
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    KLK OLEO

    Aiya America, Inc. (Aiya Matcha)

    Nutrition21, LLC

    Bioenergy Life Science, Inc. (BLS)

    Ecuadorian Rainforest
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Health E-Insights

    An Interview with Lauren Clardy

    Lauren Clardy is president of Nutrimarketing, a marketing and business consultancy based north of the Golden Gate Bridge, which specializes in the nutraceutical, cosmeceutical and bioactive supply segments. Lauren brings a wealth of creativity and solid technical experience in strategic marketing, product development, brand management and business development.

    Related CONTENT
    • Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market
    • James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation
    • Diana Morgan, Founder of What’s Up With Supps, Leads with Passion and Purpose
    • Michelle Martin Combines Passion & Purpose as President and COO of Cypress Systems
    • ‘Mingling Maven’ Susan RoAne Offers Tips for Working the Virtual Meeting Room
    Sheldon Baker01.07.11
    Lauren Clardy is president of Nutrimarketing, a marketing and business consultancy based north of the Golden Gate Bridge, which specializes in the nutraceutical, cosmeceutical and bioactive supply segments. Lauren brings a wealth of creativity and solid technical experience in strategic marketing, product development, brand management and business development. As an innovator in naturals marketing, Lauren has more than a quarter century of distinguished marketing and business development experience in the ever-evolving nutraceuticals industry. Spearheading Nutrimarketing, an independent marketing consulting and management firm, Lauren has had a creative hand in the success of more than 500 products during her caree
     
    Health E-Insights: What significant trends are you seeing in the industry?
     
    Ms. Clardy: We are still seeing major growth in “Baby Boomer” condition categories like memory, metabolic syndrome, sexual health, digestive health, energy and weight management. We will also see the trend continue towards “feeling the benefit.” Consumers want to know if the product is going to help them quickly so companies will continue to walk the line with structure/function and the challenges of communicating that to the consumer. Hot ingredients and trends will be superfruits, krill and cosmeceuticals with real efficacy.
     
    Health E-Insights: Are GMP issues still a major issue?
     
    Ms. Clardy: Yes, it is still a major focus as many companies are struggling with coming into full compliance. Non-compliant manufacturers will decrease over the coming months as companies go out of business or sell. What the future holds is good for the consumer and the industry as a whole as only quality manufacturers will still remain in business. The challenge will be for manufacturers to keep up and keep ahead of the game when it comes to regulatory issues. 
     
    Health E-Insights: Explain the impact social networking and Web 2.0 has made in the industry?
     
    Ms. Clardy: There is no denying that social networking and the web have made an impact in a very big way. Both have affected the world and how we live our lives, and provided a way to deliver a message to millions of people in a very short amount of time. It’s changed the information landscape and how things work in the world in general. From a marketing and business point of view, whether it’s using social media or the Internet to get messages out or to listen to their customers, smart businesses are embracing the changes in the way that business is found, maintained and grown. The sooner companies come to terms with this and realize how to leverage it into their overall marketing strategies, the faster they’ll learn how to thrive.
     
    Health E-Insights: In our sustainable society, if you were a tree, what kind of tree would you be? 
     
    Ms. Clardy: Most definitely a palm. I love the tropics, warm weather and the beach so I would be happy being a palm tree. From a sustainable point of view, there is so much of the palm tree that can be used from the fruit down to the fibers.
     
    Health E-Insights: What do you like to do in your spare time?
     
    Ms. Clardy: When I have spare time, I love to just cook up a storm in the kitchen. I am a Food Network junkie so I am always trying out new recipes. It gives me a chance to work with my hands and it calms my mind, like mediation. Really. 
    Related Searches
    • Metabolic Syndrome
    • Cosmeceuticals
    • Weight Management
    • Nutraceutical
    Related Knowledge Center
    • Digestive Health
    Suggested For You
    Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market
    James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation
    Diana Morgan, Founder of What’s Up With Supps, Leads with Passion and Purpose  Diana Morgan, Founder of What’s Up With Supps, Leads with Passion and Purpose
    Michelle Martin Combines Passion & Purpose as President and COO of Cypress Systems Michelle Martin Combines Passion & Purpose as President and COO of Cypress Systems
    ‘Mingling Maven’ Susan RoAne Offers Tips for Working the Virtual Meeting Room ‘Mingling Maven’ Susan RoAne Offers Tips for Working the Virtual Meeting Room
    An Interview with Hikaru Asari, Senior Executive, J-Oil Mills, Inc. An Interview with Hikaru Asari, Senior Executive, J-Oil Mills, Inc.
    An Interview with Charlie Kotani, President, Charlie K Consulting An Interview with Charlie Kotani, President, Charlie K Consulting
    An Interview with Richelle Talbot of PanTheryx An Interview with Richelle Talbot of PanTheryx
    An Interview with Arunkanth Krishnakumar of Zeus Hygia An Interview with Arunkanth Krishnakumar of Zeus Hygia
    An Interview with Erika Lepczyk, CEO & Co-Founder, Memore An Interview with Erika Lepczyk, CEO & Co-Founder, Memore
    An Interview with Pete Croatto, Author An Interview with Pete Croatto, Author
    An Interview with Michael Bentley, President, SierraSIl An Interview with Michael Bentley, President, SierraSIl
    An Interview with Angela Stephens, CEO, RE-Focus, The Creative Office & A. Stephens & Associates An Interview with Angela Stephens, CEO, RE-Focus, The Creative Office & A. Stephens & Associates
    An Interview with Vishal Shah, Director of Nutriventia (a brand of Inventia Healthcare Limited) An Interview with Vishal Shah, Director of Nutriventia (a brand of Inventia Healthcare Limited)
    Tekni-Plex Acquires BrunaSeals Tekni-Plex Acquires BrunaSeals

    Related Health E-Insights

    • Dietary Supplements
      Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market

      Chris Hillman Discusses Trends and Challenges in Today’s Competitive Job Market

      The president and executive recruiter for SearchPath of Chicago, Inc. is entering his 24th year in the executive search business.
      By Sheldon Baker 06.02.22

    • Antioxidants | Herbs & Botanicals | Research
      James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation

      James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation

      The chief scientific officer for Layn Natural Ingredients has over 30 years of experience in the natural products and nutraceutical industry.
      By Sheldon Baker, CEO of Baker Dillon Group 05.03.22

    • Dietary Supplements | Regulations
      Diana Morgan, Founder of What’s Up With Supps, Leads with Passion and Purpose

      Diana Morgan, Founder of What’s Up With Supps, Leads with Passion and Purpose

      New VP of Global Regulatory at Nutrabolt has built a must-attend series of networking events.
      By Sheldon Baker 04.14.22


    • Dietary Supplements | Minerals | World Markets
      Michelle Martin Combines Passion & Purpose as President and COO of Cypress Systems

      Michelle Martin Combines Passion & Purpose as President and COO of Cypress Systems

      She discusses strategies for addressing modern business challenges and her plans for company growth.
      By Sheldon Baker 03.02.22

    • Healthcare Trends | Healthy Aging | World Markets
      ‘Mingling Maven’ Susan RoAne Offers Tips for Working the Virtual Meeting Room

      ‘Mingling Maven’ Susan RoAne Offers Tips for Working the Virtual Meeting Room

      How to Work a Room author says some of the same ground rules still apply in the digital age.
      By Sheldon Baker 01.26.22

    Loading, Please Wait..
    Trending
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    • Study Examines Vitamin K2 Content In Cheese
    • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study
    Breaking News
    • 3i Solutions Announces New Leadership Positions
    • INS Nutra Opens Gummy Manufacturing Facility
    • Vital Nutrients Launches First Vegan Omega Supplement with SPMs
    • Earth Mama Organics Achieves 'Plastic Neutral' Certification
    • TopGum Gummies Receives USDA Organic Certification
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    3i Solutions Announces New Leadership Positions
    INS Nutra Opens Gummy Manufacturing Facility
    Vital Nutrients Launches First Vegan Omega Supplement with SPMs
    Coatings World

    Latest Breaking News From Coatings World

    ICP Building Solutions Group Names Sami Rahman New Chief Commercial Officer
    Tnemec Introduces Series 21 Epoxoline
    Make UK Defence Collaborates with HMG Paints
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Fujirebio Acquires ADx NeuroSciences
    IVD Market to Decline Steadily by 2030
    MPO's Most-Read Stories This Week—Aug. 6
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Datwyler to Double Capacity at Production Ops in Pune
    Thorne HealthTech, AstraZeneca Entend AI Discovery Alliance
    Aptar Pharma Acquires Worldwide Rights to Pharmaxis’ Orbital Inhaler
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Body Shop Expands Partnership with Uber
    COSRX Launches Vitamin E Vitalizing Sunscreen
    Weekly Recap: Kylie Makeup Lab Controversy, Glossier Pivots to Retail and Wholesale & More
    Happi

    Latest Breaking News From Happi

    Diversey Europe, LG Electronics Ink Distribution Agreement in UK/Ireland
    CEO Named at Ourself, Ulta Beauty’s Digital Investment Fund, Spate Insight
    UK Society of Cosmetic Scientists Launches New Introduction to Cosmetic Science
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Zeller+Gmelin, Epple Druckfarben Lead This Week’s News Stories
    A-Flex Label Adds Epson SurePress UV Digital Label Press
    Ball Announces 2Q 2022 Results
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FLAG to hold roundtable event at Labelexpo Americas
    Premier Packaging expands, Resource Label promotes culture and more
    Labelink acquires Taylor Label and The Label Factory
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More
    Dyper Achieves B Corp Certification
    Edgewell’s Sales Grow
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Solid Growth Ahead for Carpal Tunnel Release Systems Sector
    ODT's Most-Read Stories This Week—Aug. 6
    Spineology Releases Endoscopic, Single-Tubular Retractor Fusion System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: STMicroelectronics, NextFlex and onsemi Top This Week’s Stories
    Zebra Technologies Reports 2Q 2022 Results
    InnovationLab Demonstrates New PCB Production Method Based on Additive Manufacturing

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login