08.01.24
Traditional Medicinals, a botanical wellness company and Certified B Corp, has announced that Joe Stanziano will serve as its new chief executive officer. Stanziano previously had a 27-year long tenure at the J.M. Smucker Company.
"As we enter our 50th anniversary year, the members of our Board of Directors are very pleased to welcome Joe Stanziano as the company's new CEO," said Drake Sadler, co-founder and chairman of Traditional Medicinals. "His spirit of innovation, strategic growth mindset, and dedication to transparency, accessibility, and authenticity in leadership align seamlessly with our purpose focused organization as we look towards the next 50 years at Traditional Medicinals."
After 50 years of specializing in medicinal teas and lozenges, Traditional Medicinals now offers more than 60 unique products, sources from more than 35 countries globally, and is both a California Benefit Corporation and a B Corp.
As CEO, Stanziano will lead a strategic and international growth plan that both advances the company’s position in herbal wellness and elevates the company’s mission to “prioritize people, products, and the planet over profit,” the company stated.
"And as we welcome Joe to the Traditional Medicinals family, we also want to express immense gratitude for the contributions of former CEO Gary Gatton, who came out of retirement to support our mission and growth for the past few years," said Sadler. "His dedication and leadership have been critical to our success, and we wish him all the best as he transitions towards retirement in the months ahead."
Throughout his career at Smucker’s, Stanziano saw the company’s revenue grow from $500 million to $10 billion, overseeing its largest business division.
He worked in various sectors including coffee, peanut butter, and consumer foods, most recently serving as senior vice president and general manager of the company’s coffee division for six years. This division included brands Smucker’s, Dunkin’, Jif, Pilsbury, and more. Stanziano led manufacturing, marketing, operations, research and development, and supply chain for several brands.
He currently serves on the board of directors at Ocean Mist Farms fresh produce, and previously served on the boards of several local nonprofits supporting his community.
"I'm honored to be joining the incredible team at Traditional Medicinals," said Stanziano. "I have been inspired by the products, people, and philosophy of this company, and am grateful for the opportunity to continue supporting its impressive legacy. I look forward to maintaining a culture of collaboration, building meaningful, long-term relationships, and leading with an authenticity that mirrors the core pillars of Traditional Medicinals."
