06.11.24
Dietary supplement brand Doctor’s Best announced the acquisition of Viactiv, a brand of calcium and magnesium chews. The acquisition enables Doctor’s Best to expand its retail distribution and provide customers with essential nutrients in new options.
“We are excited to welcome Viactiv into the Doctor’s Best family,” said Gale Bensussen, CEO of Doctor’s Best. “Viactiv has been the leading chew form of calcium for nearly 25 years, and has developed well-earned relationships with the nation’s leading retailers.”
Citing the most recent Dietary Guidelines for Americans report, nearly 30% of men and 60% of women over the age of 19 don’t consume enough calcium, Doctor’s Best reported. These nutrients are essential during early adulthood, while bone density is still increasing, and in the postmenopausal period for women, when bone density decreases occur. Viactiv’s calcium chews also include vitamins D and K.
"The importance of adequate calcium intake cannot be overstated; it's critical for bone health in nearly every stage of life," said Bensussen. "For decades, consumers have demonstrated that Viactiv is their convenient, delicious option for calcium intake. We look forward to helping customers continue to meet their nutritional needs by adding this beloved brand to our current offerings."
Bensussen will assume the role of CEO for the Viactiv brand, and operations will be based at the Doctor’s Best headquarters. Doctor’s Best “is committed to ensuring a seamless transition for Viactiv’s existing customers and partners, with a focus on maintaining the same level of excellence the brand has delivered for decades.”
“We are excited to welcome Viactiv into the Doctor’s Best family,” said Gale Bensussen, CEO of Doctor’s Best. “Viactiv has been the leading chew form of calcium for nearly 25 years, and has developed well-earned relationships with the nation’s leading retailers.”
Citing the most recent Dietary Guidelines for Americans report, nearly 30% of men and 60% of women over the age of 19 don’t consume enough calcium, Doctor’s Best reported. These nutrients are essential during early adulthood, while bone density is still increasing, and in the postmenopausal period for women, when bone density decreases occur. Viactiv’s calcium chews also include vitamins D and K.
"The importance of adequate calcium intake cannot be overstated; it's critical for bone health in nearly every stage of life," said Bensussen. "For decades, consumers have demonstrated that Viactiv is their convenient, delicious option for calcium intake. We look forward to helping customers continue to meet their nutritional needs by adding this beloved brand to our current offerings."
Bensussen will assume the role of CEO for the Viactiv brand, and operations will be based at the Doctor’s Best headquarters. Doctor’s Best “is committed to ensuring a seamless transition for Viactiv’s existing customers and partners, with a focus on maintaining the same level of excellence the brand has delivered for decades.”
