Caribe Juice, the makers of cold-pressed watermelon juice Wtrmln Wtr, recently launched Wtrmln Ade, a cold-pressed hydrating lemonade which contains 600 mg or more of electrolytes in a 12-ounce bottle, on par with other shelf-stable sports drinks.
 
Wtrmln Ade also contains 100% of the recommended daily value of vitamin C, no added sugar, and half of the calories and sugar found in traditional lemonade products. It is available in lemonade, strawberry lemonade, and limeade flavors.
 
"Everyone loves the taste of watermelon, but many consumers do not realize that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as L-Citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse," said Luis Solis, CEO of Caribe Juice. "Having just wrapped up our second year in a row of double-digit growth, now is the perfect time to lean into Wtrmln momentum with new innovation."
 
“For years, consumers have been sharing with us their liquid love of Wtrmln Wtr both for its remarkably delicious and real taste, but also for its superior hydration benefits, consuming Wtrmln Wtr after a hard workout, as a tonic during illness, or even as a morning fixer after an indulgent night,” said Caroline Kibler, chief marketing officer.

“Wtrmln Ade brings the hydration superpower of watermelon to a category that consumers love but have been walking away from due to the lack of healthful options. As we looked for a category ripe for disruption, lemonade made sense not only as a popular sports drink flavor profile, but also because peak lemonade season is in summer when consumers need all day replenishment the most.”