12.01.22
J-Oil Mills received trademark status in the U.S., Japan, Europe, and Australia for Menatto, a branded vitamin K2 as MK-7 ingredient.
“J-Oil Mills vitamin K2 is the original fermented vitamin K2 and has been incorporated into finished products across the globe for more than 20 years,” said Toshiro Sato, director of the company’s vitamin K2 research group in Japan and senior manager of R&D. Overall, vitamin K2 has gained much attention, and the marketing opportunities are now greater than ever. It has made its way into the mainstream of health-conscious consumers, joining vitamins A, C, E, and D, in many retail brands.”
“Because Menatto is the authentic Japanese, fully-traceable, original fermented vitamin K2, we created the Menatto tagline ‘The Japanese Original,’” said Hikaru Asari, section manager of J-Oil Mills’ fine materials business and specialty food products unit.
Menatto is manufactured in a cGMP-compliant and ISO 22000-certified facility in Japan and has achieved self-affirmed GRAS and novel food status, allowing for its use in foods and beverages, conventional tablets, capsules, gummies, and chews. It is available in both oil and powder formats.
Menatto is made from a bacterial strain isolated from natto, a traditional fermented Japanese food. Both the powder and oil formats have been evaluated by a third-party technical administrator and meets the Non-GMO Project’s standard for GMO avoidance.
“The ingredient is backed by 10 well-controlled original human clinical trials published in peer-reviewed scientific journals, and includes a suite of intellectual property, consisting of three international product usage patents and a Japanese process patent and trademarks,” Asari said.
The ingredient has been studied for its potential role in bone health, cardiovascular health, joint health, hair, skin, and nails, and blood coagulation.
“J-Oil Mills vitamin K2 is the original fermented vitamin K2 and has been incorporated into finished products across the globe for more than 20 years,” said Toshiro Sato, director of the company’s vitamin K2 research group in Japan and senior manager of R&D. Overall, vitamin K2 has gained much attention, and the marketing opportunities are now greater than ever. It has made its way into the mainstream of health-conscious consumers, joining vitamins A, C, E, and D, in many retail brands.”
“Because Menatto is the authentic Japanese, fully-traceable, original fermented vitamin K2, we created the Menatto tagline ‘The Japanese Original,’” said Hikaru Asari, section manager of J-Oil Mills’ fine materials business and specialty food products unit.
Menatto is manufactured in a cGMP-compliant and ISO 22000-certified facility in Japan and has achieved self-affirmed GRAS and novel food status, allowing for its use in foods and beverages, conventional tablets, capsules, gummies, and chews. It is available in both oil and powder formats.
Menatto is made from a bacterial strain isolated from natto, a traditional fermented Japanese food. Both the powder and oil formats have been evaluated by a third-party technical administrator and meets the Non-GMO Project’s standard for GMO avoidance.
“The ingredient is backed by 10 well-controlled original human clinical trials published in peer-reviewed scientific journals, and includes a suite of intellectual property, consisting of three international product usage patents and a Japanese process patent and trademarks,” Asari said.
The ingredient has been studied for its potential role in bone health, cardiovascular health, joint health, hair, skin, and nails, and blood coagulation.
