08.04.22
Natural products company Earth Mama Organics recently announced that it has achieved Plastic Neutral certification through a partnership with RePurpose Global.
The company partnered with RePurpose Global to fund the recovery of as much nature-bound plastic waste as it uses across its packaging and distribution, enabling the removal of over 88,000 pounds of plastic waste which would otherwise be landfilled, burned, or flushed into the oceans every year.
RePurpose Global calculates all the plastic used in Earth Mama’s products and operations, allowing the company to then fund the equivalent recovery. RePurpose Global focuses on removing ‘low-value’ plastic waste in its calculations, like candy bar wrappers, snack bags, etc., since these plastics are most likely to end up in the environment.
Earth Mama’s Plastic Neutral funds help to support Project Sada Shakti in Bangalore, India which recovers an equal amount of plastic waste from the local landscape, while providing waste workers with a livable wage and a dignified working environment. Combined with all the other projects, rePurpose Global community is able to remove over 11 million pounds of plastic waste from the environment annually, and empower 10,000+ marginalized waste workers across the globe.
“We have seen the devastating amount of waste generated every day by our industry, so to us, the urgency of this crisis was impossible to ignore. Our planet needs us and Earth Mama is taking strong strides to do our part,” said Melinda Olson, founder and CEO of Earth Mama. “Our mission has always been to offer our customers safe and effective products while creating a deep impact on society. We truly believe in the power of brands to affect long-lasting change.”
“Environmental protection is at the core of Earth Mama Organics. It’s so refreshing to see them push the boundaries on tackling the plastic waste problem. Forward-thinking brands like Earth Mama are the need of the hour. We hope this pioneering move pushes more brands to take responsibility for their own plastic waste,” said Aditya Siroya, co-founder and chief impact officer of RePurpose Global.
The company partnered with RePurpose Global to fund the recovery of as much nature-bound plastic waste as it uses across its packaging and distribution, enabling the removal of over 88,000 pounds of plastic waste which would otherwise be landfilled, burned, or flushed into the oceans every year.
RePurpose Global calculates all the plastic used in Earth Mama’s products and operations, allowing the company to then fund the equivalent recovery. RePurpose Global focuses on removing ‘low-value’ plastic waste in its calculations, like candy bar wrappers, snack bags, etc., since these plastics are most likely to end up in the environment.
Earth Mama’s Plastic Neutral funds help to support Project Sada Shakti in Bangalore, India which recovers an equal amount of plastic waste from the local landscape, while providing waste workers with a livable wage and a dignified working environment. Combined with all the other projects, rePurpose Global community is able to remove over 11 million pounds of plastic waste from the environment annually, and empower 10,000+ marginalized waste workers across the globe.
“We have seen the devastating amount of waste generated every day by our industry, so to us, the urgency of this crisis was impossible to ignore. Our planet needs us and Earth Mama is taking strong strides to do our part,” said Melinda Olson, founder and CEO of Earth Mama. “Our mission has always been to offer our customers safe and effective products while creating a deep impact on society. We truly believe in the power of brands to affect long-lasting change.”
“Environmental protection is at the core of Earth Mama Organics. It’s so refreshing to see them push the boundaries on tackling the plastic waste problem. Forward-thinking brands like Earth Mama are the need of the hour. We hope this pioneering move pushes more brands to take responsibility for their own plastic waste,” said Aditya Siroya, co-founder and chief impact officer of RePurpose Global.
