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    Breaking News

    IRI and NPD Group Complete Merger

    Deal will empower brands and retailers to leverage insights to drive growth.

    IRI and NPD Group Complete Merger
    08.02.22
    Information Resources, Inc. (IRI) and The NPD Group have completed their merger to create a leading global technology, analytics, and data provider. The merger offers more than 7,000 clients a comprehensive view of consumer behavior and total retail purchasing and consumption trends across a range of industries. A unified name and brand for the combined company will be announced at a later date.

    The combined company will empower brands and retailers to collaborate, better service their customers, respond to trends, and leverage more powerful insights to drive growth, the companies said.

    "We are thrilled to merge our two great companies and create an even stronger organization together," said Kirk Perry, president and CEO. "Our combination sets a new standard, raising the bar for innovative technology, rich insights and data-driven advisory services across industries. As one company, our world-class team will offer a total store read and greater share of consumer wallets and stomachs. The possibilities for our clients, our people and our company are endless."

    Tod Johnson, chairman of the board of directors, added that the closing “marks an important milestone for our company and the industry. Our combined company is best-positioned to support our wide variety of retailer and manufacturer clients around the world with comprehensive and powerful insights to help them navigate the continually evolving consumer landscape. We look forward to realizing the immense value this combination stands to create for our clients, employees and partners."
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