GNC is expanding its women’s wellness portfolio to include The Honest Company, as well as additional products from the women’s brands Hers and Womaness.
 
“Research shows women typically have a longer lifespan and unique needs over the course of their wellness journeys. By investing in women-centric brands and products, we can engage them earlier and with greater frequency providing effective wellness support, supplements, and services to Live Well,” said Kevin Maloberti, VP, merchandising, GNC. “When looking for the best partners in the space, we immediately landed on The Honest Company. We have a shared commitment to top-tier ingredients and testing, and their mission complements the mindset of our current partners like Hers and Womaness.”
 
GNC is launching six products from The Honest Company: Glow On Body Cream; Rock the Bump Body Butter; Glow On Body Oil; Love the Tatas Postnatal Lactation Plus; Love The Bump Prenatal Once Daily; and Think Ahead Pre+Postnatal DHA.
 
“At Honest, developing holistic wellness solutions for women is a key component of our business and we strive to provide clean, transparent and thoughtfully-created products that simplify their lives during these critical moments,” said Erin Thoensen, Vice President, General Manager Baby and Home, The Honest Company. “Introducing six of our bestselling prenatal and postnatal products to consumers who already trust GNC to inform their wellness decisions is an incredible step forward in making women’s wellness more accessible and convenient to all, helping fulfill our mission of empowering everyone to love living consciously.”
 
GNC is also offering additional products from Hers (Thickening Shampoo, Thickening Conditioner, and Minoxidil Foam), and Womaness (MeNoPause, Active Glow, Let Me Sleep, and Gone in a Hot Flash).