• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

    KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Improving Taste and Mouthfeel of Plant-Based Protein Formulations

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements

    Improving Taste and Mouthfeel of Plant-Based Protein Formulations

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Gaming and Esports Health Concerns

    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Xsto Solutions

    BGG Americas, Inc.

    Bioenergy Life Science, Inc. (BLS)

    JRS Pharma

    Premium Labels & Packaging Solutions
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Xsto Solutions

    BGG Americas, Inc.

    Bioenergy Life Science, Inc. (BLS)

    JRS Pharma

    Premium Labels & Packaging Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Marketing Executive Elyse Lovett Launches New Marketing and Advertising Agency

    Lovett Marketing and Advertising, LLC will focus on results-driven, science-based marketing for dietary supplements and functional foods/beverages.

    Marketing Executive Elyse Lovett Launches New Marketing and Advertising Agency
    04.08.22
    Lovett Marketing and Advertising Agency, LLC has announced the launch of its consulting and marketing services. The agency will use a science-based approach to market ingredients and finished products into the dietary supplement and functional food and beverage spaces.
     
    The agency’s main focus is on marketing strategies for the heightened consumer demands that highlight clinically studied, efficacious, and health-first products. This full-service agency offers brand strategy and positioning, metrics and analytics, social media and public relations, content and design, website development, advertising planning, and media outreach. According to Lovett Marketing and Advertising Agency, its goal is to optimize a company’s clinical research and brand strategy by building targeted marketing campaigns that integrate consumers demands, product science, efficacy and safety, and health and wellness trends.  
     
    The agency was founded by Elyse Lovett, who has an MBA in marketing, MS in clinical nutrition, and a BS in biochemistry. She has 15 years of dietary supplement and food ingredient marketing experience with her last tenure as vice president of marketing at Nutrition21. Previously, she managed the marketing departments at Kyowa Hakko USA and AarhusKarlshamn (AAK).
     
    “The dietary supplement and functional food and beverage industries are constantly changing,” Lovett said. “Consumers are currently demanding products that are safe and efficacious with proven results.
     
    “Gearing marketing campaigns by translating science into consumer-friendly language and creating marketing content that generates qualified leads and sales is key in the industry,” Lovett continued, noting that the agency takes the step of measuring marketing key performance indicators (KPIs), which she said is “pivotal to success.”
    Related Searches
    • Functional Foods & Beverages
    • Dietary Supplements
    Related Knowledge Center
    • Functional Foods & Beverages
    • Dietary Supplements
    Suggested For You
    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars
    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion
    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts
    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands
    Verdure Sciences’ Boswellia Ingredient Receives USP Verification Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Beneo Expands Sugar Reduction Line with scFOS Ingredient Beneo Expands Sugar Reduction Line with scFOS Ingredient
    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    Understanding FTC’s Warning to Industry: Considerations for the Natural Products Industry Understanding FTC’s Warning to Industry: Considerations for the Natural Products Industry
    MartinBauer Launches Line of Floral Ingredients for Beverages MartinBauer Launches Line of Floral Ingredients for Beverages
    Nature’s Bounty Reveals Women’s Health Supplements for Hair Growth and Weight Management Nature’s Bounty Reveals Women’s Health Supplements for Hair Growth and Weight Management
    CBD, Other Cannabinoids Well-Tolerated Among Healthy Dogs: Study Commissioned by NASC CBD, Other Cannabinoids Well-Tolerated Among Healthy Dogs: Study Commissioned by NASC
    Clinical Health Educator - Hormone Health - Barrington, IL Clinical Health Educator - Hormone Health - Barrington, IL
    Sempera Organics Launches Six New Mushroom Ingredients Sempera Organics Launches Six New Mushroom Ingredients
    CRN Petitions FDA to Change Course on CRN Petitions FDA to Change Course on 'Drug Preclusion'

    Related Breaking News

    • Breaking News | Dietary Supplements | People News | Research
      Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements

      Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements

      He will begin his new role replacing Dr. David M. Murray on July 16.
      06.01.23

    • Consumer Trends | Dietary Supplements | Herbs & Botanicals | Immune Function | Quality & Safety | Testing
      A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

      A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

      The mushroom renaissance has led to diverse product development, as stakeholders construct a long runway for future innovation.
      By Sean Moloughney, Editor 06.01.23

    • Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Pet Nutraceuticals | Quality & Safety | Regulations | Research | Testing
      The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

      The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

      The pandemic compelled many people to add a furry friend to their family, and their spending habits demonstrate a dedication to health.
      By Sean Moloughney, Editor 05.30.23


    • Cognitive Function | Delivery & Dosage Technologies | Fatty Acids | Nutrition Bars & Snacks | Omega-3s
      ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

      ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

      Rikki Bhatti, co-founder of Unbound Snacks, is a third-generation farmer intent on giving walnuts their (relative) time in the limelight.
      By Sheldon Baker 05.26.23

    • Dietary Supplements | Natural/Organic | Quality & Safety | World Markets
      (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

      (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

      The United Natural Products Alliance (UNPA) has established an e-channel for companies to sell supplements to China despite trade uncertainties.
      By Sean Moloughney, Editor 05.24.23

    Loading, Please Wait..
    Trending
    • Soviets Took Probiotics To The Next Level
    Breaking News
    • Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    • Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    • BGG Receives Patent for Saw Palmetto ID Method
    • Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    • Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    View Breaking News >
    CURRENT ISSUE

    May 2023

    • Cellular Aging and Longevity: Ingredients for a New Age of Health
    • Addressing the Plastic-Packaging Problem: Getting to Zero-Waste with Zero Compromise
    • Moms Raise the Bar for Kids Supplements
    • Building on Steps to Improve Children’s Health Around the World
    • FDA Remains Focused on Modernizing DSHEA
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    BGG Receives Patent for Saw Palmetto ID Method
    Coatings World

    Latest Breaking News From Coatings World

    Indorama Ventures and Carbios Reaffirm Partnership to Build PET Biorecycling Plant
    AkzoNobel Powder Coatings Enhances Digital Services with Launch of My Interpon Portal
    PPG Opens Color Creation Lab with Chery Automobile in China
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—June 3
    CardioRenal’s TENOR Device Receives Breakthrough Device Designation from FDA
    LifeQ Unveils New 24-Hour Sleep Solution
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Terran Biosciences, Pierre Fabre Ink Exclusive Licensing Deal for Idazoxan
    ASM Research Chemicals Launches Development Packs for API Manufacturing
    WuXi Increases Manufacturing Capacity in Germany
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    L'Oréal North Asia President Discusses China's Consumer Sector Recovery & Premium Beauty Trends
    Kiehl’s Celebrates Pride by Supporting The Trevor Project
    L’Oréal & UNESCO Announce 2023 Laureates of the For Women in Science International Awards
    Happi

    Latest Breaking News From Happi

    An Eco-Friendly & Stylish PET Dropper for Cosmetic Products New from Epopack
    Color Street Celebrates Pride Month with Limited-Edition ‘Over the Rainbow’ Nail Strips
    Olay Rolls Out Sensitive Skin Line
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: INX Digital, hubergroup and HP Top This Week’s Stories
    Mactac Acquires Canadian Roll Label Distributor Label Supply
    WestRock Advances its Commitment to a Sustainable Future
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Schreiner's Pharma-Comb IL Label supports clinical trial cancer medication
    First Anytron ANY-JET III digital label press installed in Korea
    FPA announces Kasie Fairbarn as elected ELC co-chair
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Harper Hygienics Launches Hemp-Based Intimate Care Wipes
    What You’re Reading on Nonwovens-Industry.com
    Biodiapers Signs Agreement with Sicam
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—June 3
    Augmedics Debuts New Features, Indications for xvision Platform
    Artelon Closes $20M Series B Funding
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Francisco Melo, Smart Skis, onsemi Top This Week’s Stories
    DIC Acquires Photoresist Polymers Manufacturer PCAS Canada
    Arkema Collaborates with Habitat for Humanity Philadelphia

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login