• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements

    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

    Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan

    Solvay Invests in Suanfarma’s Vanillin Production

    GNC Adds Products from The Honest Company, Hers, and Womaness
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

    Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan

    Solvay Invests in Suanfarma’s Vanillin Production

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds

    Leaven Essential to Launch Branded Botanical Extracts to Global Markets
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision

    FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements

    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

    Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan

    Experts Debate Role of Supplements in Improving Public Health in EU
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements

    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

    Experts Debate Role of Supplements in Improving Public Health in EU

    GNC Adds Products from The Honest Company, Hers, and Womaness

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Xsto Solutions

    KLK OLEO

    Verdure Sciences

    Botanic Healthcare LLC

    Ecuadorian Rainforest
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Xsto Solutions

    KLK OLEO

    Verdure Sciences

    Botanic Healthcare LLC

    Ecuadorian Rainforest
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Innova Market Insights’ Top 2022 Trend: ‘Shared Planet’

    Ethical and environmental consciousness will become more important in every purchase, the consumer research company forecasts.

    Innova Market Insights’ Top 2022 Trend: ‘Shared Planet’
    Related CONTENT
    • Experts Debate Role of Supplements in Improving Public Health in EU
    • Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark
    • Third-Party Certifications Support Consumer Demand for Quality and Transparency
    • Prinova to Launch Enduracarb at Vitafoods Europe
    • Sabinsa to Showcase Ingredients at Vitafoods Europe
    10.13.21
    “Shared Planet” is the top trend in consumer research company Innova Market Insights’ top 10 trends for the year 2022, the company said, forecasting that people are more interested in playing a part in sustainable and ethical practices through purchasing decisions.
     
    Based on Innova surveys, “consumers tell us they want to be ethically and environmentally conscious, so brands need to work alongside consumers to breed confidence in the claims attached to products. Trust and transparency are must-haves for any brand wishing to find common ground with an increasingly educated, forward-thinking and interconnected consumer base,” Innova reported.
     
    The company’s survey, which was conducted across 11 countries, revealed that the top two environmental actions people are taking in food choices are reducing waste (43%) and eating in moderation (32%).
     
    “One of the biggest shifts we are seeing is that the health of the planet is now the top concern of consumers,” Lu Ann Williams, director of Innova’s Global Insights, said. “Personal health has been the big concern for the past few years, but consumers now tell us that this has been surpassed by global issues. Sustainability is no longer just a Wall Street issue. It might not be the top purchase driver for all consumers, but for many it clinches the deal when it comes to choosing between products.”
     
    Shared Planet

     
    Brands today are moving on from simply proclaiming their credentials to meeting a clear, agreed, and understandable measurement of their environmental and social impact, the company said. There is work to be done by companies to build trust in claims of zero or positive impact on the environment, and companies will likely have to work together to foster acceptance of certifications and public faith in the actions that brands take. This means quick, clear, tangible, and trusted information combined with a product life story that stands up to scrutiny, Innova said.
     
    Plant-based: The Canvas for Innovation
     
    Continued innovation in plant-based alternatives, and not just mimicry of meat, fish and dairy, will continue to be a driving factor in sustainable dietary choices, the company said of its second top trend. According to surveys, consumers widely consider it healthier and better for the environment to use plant-based alternative products. The desire for diet variation has also fueled a 59% increase in launches of new plant-based products in a 52-month span ending August 2021.

    Tech to Table
     
    With ‘Tech to Table’ taking the number-three slot in Innova’s top 2022 trends, food technology, which is embraced by innovators to change product, will require work in order to become more trusted by consumers through open and honest communication, the company said. Currently, consumers are turning to apps and AI for guidance on personalized nutrition, and are seeking out how to fulfill their needs. Respondents to Innova’s consumer survey said that they would be more willing to embrace changes such as data sharing and new food technology if it can be shown to be beneficial to personal and global health.
     
    Shifting Occasions
     
    The changes in eating occasions seen since pandemic lockdowns began may have some staying power this far after the emergence of COVID-19, Innova said. Consumers will seek more out of food experiences that take place outside of the home now that they are accustomed to eating at home. This will lead the industry to come up with better ways to gear products to a public whose social habits have been challenged.
     
    Voice of the Consumer
     
    Consumers expect brands to be more responsive to their concerns in real-world and digital channels, Innova said, and people want foods and beverages that align with their political, social, and ethical values. Where they can’t be found, more entrepreneurial consumers are taking action to fill the gap themselves to satisfy specific market niches.
     
    Innova’s five other top 2022 trends, “Gut Glory,” “Back to the Roots,” “Amplified Experiences,” “Upcycling Redefined,” and “My Food, My Brand,” will be covered by Williams at a webinar taking place on Wednesday, November 3 at 11 a.m. ET.
    Related Searches
    • Dietary Supplements
    • World Markets
    • Consumer Trends
    • Functional Foods & Beverages
    Related Knowledge Center
    • Functional Foods & Beverages
    • World Markets
    • Dietary Supplements
    Suggested For You
    Experts Debate Role of Supplements in Improving Public Health in EU Experts Debate Role of Supplements in Improving Public Health in EU
    Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark
    Third-Party Certifications Support Consumer Demand for Quality and Transparency Third-Party Certifications Support Consumer Demand for Quality and Transparency
    Prinova to Launch Enduracarb at Vitafoods Europe Prinova to Launch Enduracarb at Vitafoods Europe
    Sabinsa to Showcase Ingredients at Vitafoods Europe Sabinsa to Showcase Ingredients at Vitafoods Europe
    Bioiberica Forays into Two New Health Areas Bioiberica Forays into Two New Health Areas
    What to Expect Next Week at Vitafoods Europe 2022 What to Expect Next Week at Vitafoods Europe 2022
    Environmental, Social and Governance in the Cannabis Industry: A Perfect Storm is Brewing Environmental, Social and Governance in the Cannabis Industry: A Perfect Storm is Brewing
    James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation
    NPA Letter Spells Out Perceived Failings of Proposed Dietary Supplement Listing Act NPA Letter Spells Out Perceived Failings of Proposed Dietary Supplement Listing Act
    Market Shifts in Joint and Muscle Health Market Shifts in Joint and Muscle Health
    Director of Product and Program Marketing Director of Product and Program Marketing
    Ignore the Red Herrings: Myths & Facts about Mandatory Product Listing Ignore the Red Herrings: Myths & Facts about Mandatory Product Listing
    Dietary Supplement Listing Bill Introduced in Senate Dietary Supplement Listing Bill Introduced in Senate
    FDA Issues NAC Enforcement Discretion Guidance FDA Issues NAC Enforcement Discretion Guidance

    Related Content

    • Dietary Supplements | Healthy Aging | Regulations | World Markets
      Experts Debate Role of Supplements in Improving Public Health in EU

      Experts Debate Role of Supplements in Improving Public Health in EU

      At a panel discussion supported by Food Supplements Europe, stakeholders discussed regulation, bridging nutrient gaps, nutrition literacy, and more.
      By Mike Montemarano, Associate Editor 05.16.22

    • Breaking News | Industry & Market News | Quality & Safety | Testing
      Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark

      Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark

      The certification affirms that product ingredients are as listed on Nutrition Facts and Supplement Facts panels.
      05.16.22

    • Consumer Trends | Dietary Supplements | Quality & Safety | Regulations | Testing
      Third-Party Certifications Support Consumer Demand for Quality and Transparency

      Third-Party Certifications Support Consumer Demand for Quality and Transparency

      Validation of standards can help build trust and ensure products are safe, efficacious, and contain what they claim.
      By Lisa Thomas, Senior Director, North America Product Marketing and Innovation, Herbalife Nutrition 05.10.22


    • Prinova to Launch Enduracarb at Vitafoods Europe

      Prinova to Launch Enduracarb at Vitafoods Europe

      The slow-acting carbohydrate promises enhanced endurance, reduced insulin spikes, and hydration while masking bitterness and providing stabilization.
      05.04.22

    • Sabinsa to Showcase Ingredients at Vitafoods Europe

      Sabinsa to Showcase Ingredients at Vitafoods Europe

      The company will also present a scientific mini-seminar for its customers.
      05.03.22

      Breaking News
      • FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements
      • Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
      • Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      • Solvay Invests in Suanfarma’s Vanillin Production
      • GNC Adds Products from The Honest Company, Hers, and Womaness
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements
      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
      Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      Coatings World

      Latest Breaking News From Coatings World

      DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products
      CPI Announces New Hybrid Professional Development Program for 2022
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      XACT ACE OK'ed for Robotic Ablation Probe Insertion, Steering
      Nonin Medical Appoints Five New Board Members
      Tivic Health Appoints CFO and Regulatory VP
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Grand Opening of Kodiak Sciences’ Bioconjugation Facility
      Vertex Expands Cell and Gene Therapy Footprint
      AffyXell Expands Manufacturing Partnership with GenScript ProBio
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Nu Skin Joins EcoBeautyScore Consortium
      Nails Inc Partners with Magnum, Expands Chocolate-Scented Nail Polish Line
      Aveda is Leaping Bunny Approved by Cruelty Free International
      Happi

      Latest Breaking News From Happi

      Eucerin Expands into US Sun Protection Market with New Sun Line
      Mielle Organics Appoints Entrepreneur Steve Pamon to Advisory Board
      Major US Retailers Form Charter To Mitigate Racially Biased Experiences in Stores
      Ink World

      Latest Breaking News From Ink World

      ProAmpac Facilities Secure Safety Awards 2022
      Ball Corporation Enters Agreement for New Wind Energy
      Essentra Packaging Invests in Landa S10 Nanographic Press
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      SunDance moves into flexible packaging with HP Indigo
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      'Right' Hygiene Conference to be Held in June
      Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
      H&V Appoints Vice President and General Counsel
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Exactech Earns Breakthrough Status for JointMedica's Polymotion Hip Resurfacing
      Orthotic Brace Suppliers Convicted in $6.5M Fraud Scheme
      GE Additive and Orchid Partner to Advance Scalable Metal 3D Printing
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Emerson Earns Third Consecutive 2022 ENERGY STAR Partner of the Year Award
      First Solar to Sell Japan Project Development, O&M Platforms to PAG Real Assets
      Jabil Strengthens Additive Manufacturing Offerings

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login