Prinova, which provides ingredients, flavors, and nutrient premixes, has developed an e-commerce experience with the launch of its new website. Part of a global site launch, the regional experience in the U.S. and Canada features access to live pricing, regulatory documents, and data on 400+ ingredients. The company said this is a unique digital feature for the world of ingredient distribution and is poised to enhance the expanding industry.
 
Prinova claims to be the largest distributor of quality food-grade vitamins and amino acids globally and now brings a robust e-commerce experience to match its leading market position. This e-commerce platform serves as a strong indicator that the online shopping experience developed over the last 20 years in other industries is finding its way into B2B ingredient distribution.
 
Users in the U.S. and Canada will have access to delivered pricing that will be calculated in real time, along with a personalized dashboard that will provide updates on shipping and logistics. The new site also allows customers to search ingredients by key criteria like application and health benefits, request quotes and samples, track orders, access critical market insights and discover recommended and related product features. The site is designed to meet and exceed global accessibility standards, the company said.
 
“Prinova’s growth over the last 40 years has always been tied to how we can best serve the evolving needs of our customers,” said Don Thorp, president of Prinova. “Purchasing and R&D professionals today want more information, choices and control when it comes to their digital experience with suppliers. The new e-commerce site delivers on this by providing our customers all the things they might expect from a retail-level shopping experience—pricing, sourcing transparency, and extensive product data.”

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Sean Moloughney has been the Editor of Nutraceuticals World since 2012. He can be reached at SMoloughney@RodmanMedia.com.