Mike Montemarano, Associate Editor 04.07.21
The American Herbal Products Association (AHPA) announced today that Glenn Christenson has joined the association as its new director of Communications and Marketing, reporting to AHPA’s vice president of Marketing and Engagement, Amber Bennett.
In his new role, Christenson will elevate AHPA’s communications function with a focus on enhancing member communications, increasing proactive media engagement, and highlighting attention on AHPA’s educational events.
“Glenn brings strong skills and high energy to this position and his communications expertise is a welcome addition to our team,” AHPA president Michael McGuffin said. “He will ensure that AHPA is widely recognized by a variety of audiences for our leadership, regulatory and scientific excellence, work product and successes on behalf of our membership and the herbal products and dietary supplement industries at large.”
Christenson has more than 20 years of experience in communications, marketing, and customer relations, including management positions at Apex Physics Partners, a medical business services support organization, TridentCare, a provider of mobile bedside diagnostic services, and Levin Group, a practice management and marketing consulting firm for the dental industry. He holds an MBA in Marketing from Loyola University, Baltimore MD.
“I eagerly anticipate collaborating with Glenn to bring fresh ideas to our communications and marketing efforts,” Bennett said. “In addition to the more traditional communications tactics, Glenn is tasked with developing and executing strategies to improve our website, strengthening our social media platforms and creating digital content as we serve our members in executing our mission. His infectious enthusiasm, positive attitude, and passion for good health will go a long way toward ensuring success.”
Christenson is a fitness and endurance enthusiast, and, since 2006, has competed in 100 events, including triathlons (he is a three-time Ironman finisher), 50-mile and 50K ultramarathons, marathons, and other distance races. He believes that nutrition is an essential component of good health, and takes dietary supplements to maximize his performance.
“I am honored and energized to join AHPA,” Christenson said. “This position provides the once-in-a-lifetime opportunity to combine my professional experience with a deep and growing personal passion for herbal products and dietary supplements that I rely on to fuel my athletic pursuits and healthy lifestyle. I look forward to living AHPA’s mission and to serving its members who create a community that brings safe, high quality herbal products to consumers.”
Mike Montemarano has been the Associate Editor of Nutraceuticals World since February 2020. He can be reached at mmontemarano@rodmanmedia.com.
In his new role, Christenson will elevate AHPA’s communications function with a focus on enhancing member communications, increasing proactive media engagement, and highlighting attention on AHPA’s educational events.
“Glenn brings strong skills and high energy to this position and his communications expertise is a welcome addition to our team,” AHPA president Michael McGuffin said. “He will ensure that AHPA is widely recognized by a variety of audiences for our leadership, regulatory and scientific excellence, work product and successes on behalf of our membership and the herbal products and dietary supplement industries at large.”
Christenson has more than 20 years of experience in communications, marketing, and customer relations, including management positions at Apex Physics Partners, a medical business services support organization, TridentCare, a provider of mobile bedside diagnostic services, and Levin Group, a practice management and marketing consulting firm for the dental industry. He holds an MBA in Marketing from Loyola University, Baltimore MD.
“I eagerly anticipate collaborating with Glenn to bring fresh ideas to our communications and marketing efforts,” Bennett said. “In addition to the more traditional communications tactics, Glenn is tasked with developing and executing strategies to improve our website, strengthening our social media platforms and creating digital content as we serve our members in executing our mission. His infectious enthusiasm, positive attitude, and passion for good health will go a long way toward ensuring success.”
Christenson is a fitness and endurance enthusiast, and, since 2006, has competed in 100 events, including triathlons (he is a three-time Ironman finisher), 50-mile and 50K ultramarathons, marathons, and other distance races. He believes that nutrition is an essential component of good health, and takes dietary supplements to maximize his performance.
“I am honored and energized to join AHPA,” Christenson said. “This position provides the once-in-a-lifetime opportunity to combine my professional experience with a deep and growing personal passion for herbal products and dietary supplements that I rely on to fuel my athletic pursuits and healthy lifestyle. I look forward to living AHPA’s mission and to serving its members who create a community that brings safe, high quality herbal products to consumers.”
Mike Montemarano has been the Associate Editor of Nutraceuticals World since February 2020. He can be reached at mmontemarano@rodmanmedia.com.
