12.01.20
Nutritional Growth Solutions, Ltd. (NGS) has introduced a protein shake clinically shown to improve children’s height, to the Asia-Pacific market.
Healthy Height was developed and tested by pediatricians to give a holistic solution to nourish growing children predominantly in the 3 to 9-years age group, including those children who lack nutrition due to health issues that may impair eating. It also helps support nutrition in picky eaters, a universal problem that causes a lot of stress to families.
Last October, NGS completed a successful IPO on the Australian Stock Exchange (ASX:NGS), securing AUD$7 million. The company has seen its share price soar as high as 75% since its initial listing. After establishing Healthy Height sales in the U.S., and on the heels of a recent launch in China, the company is now reaching out to other Asia-Pacific markets. The NGS China launch occurred through collaboration with a local state-owned entity, distributing primarily in “mother and baby” stores. The company is now gearing up for expansion into South Korea, Japan, Australia, and the rest of the region.
“In the past three years, Healthy Height established itself in the U.S. as a leading complementary solution supporting growth for kids,” said Liron Fendell, CEO of NGS. “NGS is now poised to extend its products’ nutritional benefits to young population in Asia Pacific.”
Healthy Height contains 12 grams of whey protein per serving, with no corn syrup or other additives. It is gluten-free, soy-free, no GMOs and includes 350 mg of the vital amino acid arginine per serving. It also is low in sugar and sodium. For picky eaters, the company said Healthy Height can be mixed into ice cream or pancake batters, shakes or smoothies.
Two top medical professionals in pediatric endocrinology, gastroenterology, and nutrition were behind the research and development of the Healthy Height formulation: Professor Moshe Phillip, Director of the Institute for Endocrinology at the Schneider Children’s Medical Center of Israel, and Professor Raanan Shamir, Director of the Institute of Gastroenterology, Nutrition, and Liver Diseases at Schneider. Shamir also served as the President of the European Society for Pediatric Gastroenterology, Hepatology, and Nutrition (ESPGHAN).
“There is no doubt that genetics plays the most significant role in an individual’s height, with studies showing this accounts for up to 80% of final height,” said Fendell. But what about the remaining percentage? Researchers believe that environmental factors fill that gap, with nutrition being the most dominant factor.
“There is a window of opportunity where we can influence the potential height of an individual,” Fendell said. “Parents are seeking natural solutions to help their kids grow, and Healthy Height certainly fills this gap.”
Healthy Height is not a meal replacement, as the protein drink takes a more supplemental role, therefore still leaving room for a focus on developing healthier eating habits.
A clinical trial for Healthy Height showed that children who included it in their diet for a one-year period added 13.8-34% to their annual growth in height. The randomized, double-blind, placebo-controlled study was published in the Journal of Pediatrics.
Healthy Height can be sold through retail channels or medical channels (via health professionals).
Healthy Height was developed and tested by pediatricians to give a holistic solution to nourish growing children predominantly in the 3 to 9-years age group, including those children who lack nutrition due to health issues that may impair eating. It also helps support nutrition in picky eaters, a universal problem that causes a lot of stress to families.
Last October, NGS completed a successful IPO on the Australian Stock Exchange (ASX:NGS), securing AUD$7 million. The company has seen its share price soar as high as 75% since its initial listing. After establishing Healthy Height sales in the U.S., and on the heels of a recent launch in China, the company is now reaching out to other Asia-Pacific markets. The NGS China launch occurred through collaboration with a local state-owned entity, distributing primarily in “mother and baby” stores. The company is now gearing up for expansion into South Korea, Japan, Australia, and the rest of the region.
“In the past three years, Healthy Height established itself in the U.S. as a leading complementary solution supporting growth for kids,” said Liron Fendell, CEO of NGS. “NGS is now poised to extend its products’ nutritional benefits to young population in Asia Pacific.”
Healthy Height contains 12 grams of whey protein per serving, with no corn syrup or other additives. It is gluten-free, soy-free, no GMOs and includes 350 mg of the vital amino acid arginine per serving. It also is low in sugar and sodium. For picky eaters, the company said Healthy Height can be mixed into ice cream or pancake batters, shakes or smoothies.
Two top medical professionals in pediatric endocrinology, gastroenterology, and nutrition were behind the research and development of the Healthy Height formulation: Professor Moshe Phillip, Director of the Institute for Endocrinology at the Schneider Children’s Medical Center of Israel, and Professor Raanan Shamir, Director of the Institute of Gastroenterology, Nutrition, and Liver Diseases at Schneider. Shamir also served as the President of the European Society for Pediatric Gastroenterology, Hepatology, and Nutrition (ESPGHAN).
“There is no doubt that genetics plays the most significant role in an individual’s height, with studies showing this accounts for up to 80% of final height,” said Fendell. But what about the remaining percentage? Researchers believe that environmental factors fill that gap, with nutrition being the most dominant factor.
“There is a window of opportunity where we can influence the potential height of an individual,” Fendell said. “Parents are seeking natural solutions to help their kids grow, and Healthy Height certainly fills this gap.”
Healthy Height is not a meal replacement, as the protein drink takes a more supplemental role, therefore still leaving room for a focus on developing healthier eating habits.
A clinical trial for Healthy Height showed that children who included it in their diet for a one-year period added 13.8-34% to their annual growth in height. The randomized, double-blind, placebo-controlled study was published in the Journal of Pediatrics.
Healthy Height can be sold through retail channels or medical channels (via health professionals).
