• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Gadot Positions Mineral Line for Vegan Market

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Study Highlights Differences Between EPA's and DHA's Effect on Sleep
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Ingredient Manufacturers Discuss the E-Sports Market
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Euromonitor Names Top Ten Trends for 2021
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Verdure Sciences

    KLK OLEO - Davos Life Science

    Indena USA, Inc.

    Aiya America (Matcha by Aiya)

    AIDP
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    KLK OLEO - Davos Life Science

    Indena USA, Inc.

    Verdure Sciences

    Sabinsa Corporation

    Bioenergy Life Science, Inc. (BLS)
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    NOW Raises Additional Concerns About Supplements Available on Amazon

    Following reports of labeling and quality problems on CoQ10 and SAMe, NOW is raising the alarm on Phosphatidyl Serine products.

    NOW Raises Additional Concerns About Supplements Available on Amazon
    NOW's vice president of global sales and marketing called for Amazon to raise the bar on quality standards in its inventory.
    Related CONTENT
    • FDA Warns Against Male Enhancement and Weight Loss Products Sold Online
    • NOW Test of ALA Products Reveals Significant Potency Problems
    • Creating Effective CBD-Based Products
    • Mushrooms: Immune Support Workhorses
    • CRN Commends DGAC for Recognizing the Role of Dietary Supplements
    08.12.20
    Earlier this year, supplement company NOW publicly announced a number of quality issues with many products that are available on Amazon, following tests it conducted using its in-house labs, in addition to third-party partners. It found that numerous CoQ10 and SAMe products, for example, contained lower quantities of the active ingredients than what were present on labels, and several products delivered the active ingredients in unstable forms.
     
    Following these investigations, NOW purchased and tested a number of Phosphatidyl Serine (PS) products that were available on Amazon. It chose to conduct tests on supplements claiming to contain this ingredient for a number of reasons, such as the fact that SPINS data considers NOW to be a leading seller of PS in natural food stores, and NOW staff noticed its PS sales were declining on Amazon. With the test results in, the company is now raising the alarm bell on another category of natural products available on the e-commerce giant.
     
    NOW discovered that the top selling brands on Amazon were offering prices that averaged 70% below NOW’s prices, which the company reports were already discounted. Since the prices appeared too good to be true, NOW said it made sense to determine the potencies of competing products, given that prior investigations into Amazon products showed that semi-private brands sold low-quality products with misleading labels in the past. NOW reports that most quality brands sell 100 mg PS per capsule as a standard potency, and found it questionable when brands advertised potencies as high as 400-500 mg.
     
    “NOW’s initial analysis of simply reading label information found multiple problems,” the company said. “Phosphatidyl Serine is a complicated supplement, which makes it easier to have confusion. Many of the brands included in this report list a high potency, such as 500 mg, on the front label (and Amazon’s keyword) panel, yet the side panel often states that amount per 2 or 3 capsules. Others were more deceptive by adding things such as “Phosphatidyl Serine Complex” in order to show a high potency value, even when the actual potency of PS would only be 20% of that number.”
     
    Some examples included Absonutrix, which was labeled as “Phosphatidylserine Complex 500 mg,” Naturebell which was labeled as “Phosphatidylserine 20% 400 mg per 2 Cap serving.” Other labels were also totally unclear in how much Phosphatidyl Serine was in each capsule.
     
    “Correct labeling should be ‘Phosphotidyl Serine 100 mg (from 500 mg Sunflower/Soy lecithin Complex)’ if the raw ingredient is 20% PS from complex, or simply “Phosphatidyl Serine…100 mg,” NOW said.
     
    NOW purchased a total of 43 samples on Amazon, generally, three bottles of each brand, and tested each to verify the results. The three NOW brand samples contained 100% to 108% of the label claims. NOW found that two of its competing brands had test results which revealed 2.5 times the label potency claim, and it is suspected that these supplements were spiked with added Serine in order to fool testing. Only two samples passed potency, and so, were not included in the report. However, NOW is reporting 36 of the samples which failed to pass.
     
    17 of the products which NOW claims are faulty contained less than 10% of the labeled value. Each product was either tested by NOW’s in-house laboratory, or by Eurofins, a third-party testing facility, using high-performance liquid chromatography.
     
    “That’s a shockingly poor failure rate, but not really a surprise based upon our previous experience testing supplements sold on Amazon,” Dan Richard, vice president of NOW global sales and marketing, said. “Amazon has to find a way to raise the bar on products they sell, especially today with people buying more supplements from Amazon in order to stay healthy.”

    Products in Question
    Here are the brands that were tested by either NOW or Eurofins, in addition to the percentage value of PS that was present in each sample which failed to meet the testing standards.
     
    Absonutrix: <2% (x3)
    BoostCeuticals: 8%, 34%
    Doublewood: 45%, 32%, 16%
    Dr. Maxwell: <2% (x3)
    GLS Nutrition Formula: 13%
    Havasu Nutrition + Gingko: 59%, 18%
    Intelligent Labs: 18%, 18%, 29%
    Longlifenutri: 27%, 13%, 15%
    Mental Refreshment: 82%, 28%
    Mono Herb: 7%, <2%
    Naturebell: 17%, 14%, 3%
    Naturetition: 5%, <2%, <2%
    NUSA: 5%, <2%, <2%
    Superior Health: 3%, 6%, <2%
    We Like Vitamins: 83%
     
    Phosphotidlyl Serine is an amino acid that is fat-soluble, and is found in high amounts in the brain. It has been researched for its potential benefits to improving cognitive function and athletic performance, and is available in both pill and powder formulations.
    Related Searches
    • World Markets
    • Dietary Supplements
    • Testing
    • Herbs & Botanicals
    Related Knowledge Center
    • Dietary Supplements
    • World Markets
    • Testing
    Suggested For You
    FDA Warns Against Male Enhancement and Weight Loss Products Sold Online FDA Warns Against Male Enhancement and Weight Loss Products Sold Online
    NOW Test of ALA Products Reveals Significant Potency Problems NOW Test of ALA Products Reveals Significant Potency Problems
    Creating Effective CBD-Based Products Creating Effective CBD-Based Products
    Mushrooms: Immune Support Workhorses Mushrooms: Immune Support Workhorses
    CRN Commends DGAC for Recognizing the Role of Dietary Supplements CRN Commends DGAC for Recognizing the Role of Dietary Supplements
    LEAD on Climate 2020 Saw Heavy Involvement from Natural Products Companies LEAD on Climate 2020 Saw Heavy Involvement from Natural Products Companies
    Active Aging Active Aging
    Gencor’s Levagen+ PEA Ingredient Demonstrated High Absorption in Recent Study Gencor’s Levagen+ PEA Ingredient Demonstrated High Absorption in Recent Study
    Modern Formulation Solutions for Advanced Probiotic Supplements Modern Formulation Solutions for Advanced Probiotic Supplements

    Related Breaking News

    • Breaking News | Consumer Trends | Contract Manufacturing | Functional Foods & Beverages | Minerals | Supplier News | World Markets
      Gadot Positions Mineral Line for Vegan Market

      Gadot Positions Mineral Line for Vegan Market

      The minerals are specifically designed for meat and cheese alternatives.
      Mike Montemarano, Associate Editor 01.21.21

    • Breaking News | Consumer Trends | Healthcare Trends | Industry & Market News | World Markets
      Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

      Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

      The new platform will feature industry-specific talk shows, educational videos, and more.
      01.21.21

    • Breaking News | Consumer Trends | Contract Manufacturing | Dairy-Based Ingredients | Delivery & Dosage Technologies | Dietary Supplements | Functional Foods & Beverages | Immune Function | Medical Nutrition | Proteins, Peptides, Amino Acids | Supplier News | World Markets
      FrieslandCampina Launches Biotis Immune Health Ingredient

      FrieslandCampina Launches Biotis Immune Health Ingredient

      The new dairy-derived lactoferrin ingredient can be used in a variety of formulations.
      01.21.21


    • Antioxidants | Bone & Joint Health | Breaking News | Cognitive Function | Consumer Trends | Contract Manufacturing | Dietary Supplements | Energy | Eye Health | Fiber & Carbohydrates | Functional Foods & Beverages | Inflammation | Proteins, Peptides, Amino Acids | Supplier Insights | World Markets
      Ingredient Manufacturers Discuss the E-Sports Market

      Ingredient Manufacturers Discuss the E-Sports Market

      Companies on the cusp of a new clientele seeking novel health and performance benefits discuss the advent of the E-sports nutrition market.
      01.20.21

    • Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Immune Function | Industry & Market News | Mood Health & Sleep
      Euromonitor Names Top Ten Trends for 2021

      Euromonitor Names Top Ten Trends for 2021

      One year into a world reshaped by COVID-19, themes of resilience and adaptability during hardships have manifested greatly in food and nutrition.
      01.20.21

    • Breaking News | Dietary Supplements | Energy | Mood Health & Sleep | Omega-3s | Research | Research News
      Study Highlights Differences Between EPA

      Study Highlights Differences Between EPA's and DHA's Effect on Sleep

      With different biological mechanisms, these two omega-3 fatty acids have unique roles to play in sleep quality, efficiency, and subjective feelings of rest.
      01.20.21


    • Breaking News | Marine Nutraceuticals | Proteins, Peptides, Amino Acids | Supplier News
      Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate

      Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate

      Rapid absorption, excellent solubility, a high mineral composition, and a well-balanced amino acid profile are key properties of INVI.
      01.18.21

    • Bone & Joint Health | Breaking News | Dietary Supplements | Healthy Aging | Herbs & Botanicals | Inflammation | Natural/Organic | Research | Research News
      Cistanche Tubulosa Botanical Shown to Attenuate Locomotive Syndrome

      Cistanche Tubulosa Botanical Shown to Attenuate Locomotive Syndrome

      In an aging society, preventing dysfunction in the ability to walk is key to long-term quality of life for many.
      01.18.21

    • Breaking News | Cognitive Function | Dietary Supplements | Infant & Children's Health | Medical Nutrition | Omega-3s | Research | Research News
      Maternal Dietary Intake of Fish, Omega-3s, and Omega-6s Linked to Child Neurodevelopment

      Maternal Dietary Intake of Fish, Omega-3s, and Omega-6s Linked to Child Neurodevelopment

      A large-scale epidemiological study found that omega-6 fatty acids are also an important component for development down the line.
      01.18.21


    • Breaking News | Dietary Supplements | Digestive Health | Healthcare Trends | Immune Function | Medical Nutrition | Proteins, Peptides, Amino Acids | Research | Research News
      NIH Study Identifies Antibacterial Properties in Taurine

      NIH Study Identifies Antibacterial Properties in Taurine

      The amino acid helps the gut “recall” prior infections to kill invading bacteria, the authors of the study said.
      01.15.21

    • Breaking News | Certifications, Approvals & Patents | Contract Manufacturing | Dietary Supplements | Quality & Safety | Testing | World Markets
      NSF Begins New Certification Program

      NSF Begins New Certification Program

      The third-party testing organization will also expand its dietary supplement GMP program to include manufacturers of cosmetics, personal care, and over-the-counter products.
      01.14.21

    • Antioxidants | Breaking News | Dietary Supplements | Herbs & Botanicals | Inflammation | Natural/Organic | Research | Supplier News
      Eriocitrin Shown to Have Metabolic Benefits in Recent Study

      Eriocitrin Shown to Have Metabolic Benefits in Recent Study

      This lemon-sourced flavonone was assessed for benefits to oxidative stress, inflammation, and the metabolism of glucose and lipids in mice.
      01.14.21


    • Breaking News | Consumer Trends | Digestive Health | Fiber & Carbohydrates | Functional Foods & Beverages | Natural/Organic | Nutrition Bars & Snacks | Proteins, Peptides, Amino Acids | Supplier News | World Markets
      EverGrain Introduces Sustainable Barley Ingredients

      EverGrain Introduces Sustainable Barley Ingredients

      Backed by Anheuser-Busch InBev, the company specializes in fiber and protein ingredients sourced from upcycled barley.
      01.14.21

    • Breaking News | Herbs & Botanicals | Natural/Organic | Quality & Safety | Regulations | Regulatory News
      AHPA Requests FDA Take a New Approach on Produce Regulation Affecting Herbs

      AHPA Requests FDA Take a New Approach on Produce Regulation Affecting Herbs

      Many herbs are subject to the same requirements as vegetables which are eaten raw.
      01.14.21

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Industry & Market News | Natural/Organic | World Markets
      Mintel Offers Global Food and Drinks Trends for 2021

      Mintel Offers Global Food and Drinks Trends for 2021

      The company’s market analysis narrowed down three key trends that will define foodservice this year.
      01.12.21

    Trending
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    • Ingredient Manufacturers Discuss The E-Sports Market
    • Study Shows Algae Astaxanthin Interacts Beneficially With Immune Function
    • ConsumerLab Tests Magnesium Supplements
    • Astaxanthin Microencapsulated With Spirulina Targets ‘Mental Agility’ And Healthy Aging
    Breaking News
    • NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    • Gadot Positions Mineral Line for Vegan Market
    • Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    • Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • A Glance At The Eye Health Market
    • Citrus Support for the Blood Glucose-Immune System Connection
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login