Rousselot said that it is the first collagen supplier to launch a content hub on the natural product. The company aims to target the increasing number of active and prospective consumers of collagen peptides.
The site provides an overview of the naturally-sourced ingredient, including its benefits and insights into the marketing and science behind the product, and will provide information principally on its collagen peptide brand, Peptan, which is collagen in a hydrolyzed form.
The demand for collagen peptides, and information on how collagen peptides are sourced, is rising globally due in part to a growing abundance of clinical studies supporting its use as a key nutrient stimulating tissue growth and skin health. With global market needs in mind, the new website is available in English, Spanish, Portuguese, French, German, Italian, Chinese, and Japanese, and contains a content-rich blog section that covers topics including collagen’s potential to accelerate sports recovery, as well as the ingredient’s role as a skin beauty product.
According to Pauline Huang, Rousselot Health and Nutrition product and branding manager, the new platform will be useful to Peptan’s co-branding customers globally.
“An effective tool for delivering trusted data on the benefits of Peptan collagen peptides, our new website will allow our co-branding partners to create a strong appeal for people everywhere,” Huang said. “It will support them in developing a brand story that communicates the credibility and authenticity of their finished products, and also has the capability to drive traffic to their websites through redirects. This will help them generate more leads and brand visibility. At Rousselot, we take co-branding seriously and work to support our partners in growing their business. We are extremely excited to have the new Peptan website as an important milestone in this mission.”
Information on Rousselot’s co-branding program can also be found in four languages at www.rousselot.com/health.