The approvals in China are also significant because they represent the first Chinese approval of synthetically-manufactured vitamin K2 MK-7. Synthetic K2 now represents over 50% of global sales. The approvals also cover microencapsulated K2VITAL DELTA, a leading stability solution for products that include minerals.
Vitamin K2 supports bone and heart health by activating proteins which mediate healthy and unhealthy calcium deposit. The K2 market historically skewed towards older consumers and K2 is frequently associated with health benefits related to osteoporosis and cardiovascular disease. These approvals also signify growing awareness that vitamin K2 is important throughout life, and specifically for growth and bone development in children. The approval for products for expectant and breast-feeding mothers is validated by multiple clinical studies which demonstrate that both mother and child have enhanced calcium-mediation needs during this period.
The Chinese approvals also highlight an emerging K2 food fortification trend. While the K2 market almost doubles each year, this growth has been driven by traditional capsule and tablet products. New growth, however, is frequently generated through innovative dosing forms and increasingly in food fortification. Powders are a frequent entry product and K2 in dairy products is increasingly common because of K2's complementary benefits to calcium and vitamin D3. The K2 beverage market is also growing, notably in markets where deficiencies in milk consumption exist among children.
“The approval of synthetically-produced K2 MK-7 in China validates the reasons for K2VITAL market growth globally,” said Peter Wisler, distributor liaison for Kappa, “but what is really interesting is that it demonstrates how Asia is perhaps ahead of world markets in recognizing K2 for children’s health. K2-fortified beverages for children are common in markets like Vietnam where milk consumption is low. K2 plays an important role in bone growth in children, and powder and beverage formats increasingly used as a solution.”
K2VITAL promotes bone and heart health by activating two proteins which balance calcium in the body. K2 is an essential vitamin and is required in all stages of life. Vitamin K2 provides synergistic benefits to calcium, magnesium, and omega-3 in a formulation and is a natural complement to vitamin D3.