12.03.19
Expanding Frito-Lay's snack portfolio, PepsiCo, Inc. has agreed to acquire BFY Brands, whose primary product is PopCorners, a high growth, better-for-you popped corn snack with a strong track record in club and grocery segments within the U.S. and Canada.
BFY is also a contract manufacturer of better-for-you popped snacks. BFY employs approximately 750 people, primarily at its manufacturing facilities in Middletown, NY, and Liberty, NY.
Terms of the deal were not disclosed. The transaction is subject to customary conditions and approvals, including regulatory approvals. Upon closing, BFY Brands will report into PepsiCo's Frito-Lay North America division.
The addition of BFY Brands will further deliver on Pepsi’s “Winning with Purpose” vision to offer consumers more positive nutritious options.
"BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for," said Steven Williams, CEO, PepsiCo Foods North America. "Their production capabilities will support the growth of our existing, more-nutritious snack brands."
The PopCorners line of snacks is available in grocery stores nationwide and includes Flex Protein Crisps and Flourish Veggie Crisps.
BFY is also a contract manufacturer of better-for-you popped snacks. BFY employs approximately 750 people, primarily at its manufacturing facilities in Middletown, NY, and Liberty, NY.
Terms of the deal were not disclosed. The transaction is subject to customary conditions and approvals, including regulatory approvals. Upon closing, BFY Brands will report into PepsiCo's Frito-Lay North America division.
The addition of BFY Brands will further deliver on Pepsi’s “Winning with Purpose” vision to offer consumers more positive nutritious options.
"BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for," said Steven Williams, CEO, PepsiCo Foods North America. "Their production capabilities will support the growth of our existing, more-nutritious snack brands."
The PopCorners line of snacks is available in grocery stores nationwide and includes Flex Protein Crisps and Flourish Veggie Crisps.
