"Coconut oil with biotin has so many great skin and hair benefits," said Logan Chierotti, who established Physician's Choice in Westminster, CO. "But what we found is no one is really using coconut oil in their biotin supplements. We saw a need in the marketplace and developed the only biotin currently on the market with organic goMCT, a refined coconut oil that provides added potency and benefits well beyond regular coconut oil."
To date, biotin has been a popular supplement for healthier hair, skin, and nails. Evidence has shown that biotin can improve scalp health and hair growth with regular use. One study found significant improvement in hair growth after one month in subjects experiencing hair loss (Indian Journal of Dermatology, 2014). In another study, participants experienced improved nail plate thickness after taking daily biotin supplements.
Physician's Choice Biotin supplement contains 10,000 mcg of biotin and 150 mg of medium chain triglycerides (as goMCT).
Coconut oil is made up of triglycerides which are naturally able to penetrate the hair shaft. Compared to other products, coconut oil has been shown to protect hair structure by preventing protein loss in both damaged and undamaged hair. By preventing hair damage, the hair can maintain a healthier appearance.
Medium-chain triglycerides from coconut oil are especially beneficial for those who want healthier skin and hair while also leading active lifestyles. Researchers at Physician's Choice pointed to studies showing that MCT can also increase metabolism and improve endurance for weight management and athletic performance.
Manufactured according to GMP standards, the ingredients in Physician's Choice Biotin are non-GMO, professional grade, and third-party tested.