• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    CRN Announces New Staff Appointments

    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    Alkemist Labs Warns About Missing Components to Pesticide Testing

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    Alkemist Labs Warns About Missing Components to Pesticide Testing

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits

    Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management

    Kensing Acquires Vitae Naturals
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    CRN Announces New Staff Appointments

    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    ODSP Director Cara Welch Discusses Agency Priorities

    Alkemist Labs Warns About Missing Components to Pesticide Testing
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Botanic Healthcare LLC

    Verdure Sciences

    Sabinsa Corporation

    Atlantia Clinical Trials
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Botanic Healthcare LLC

    Verdure Sciences

    Sabinsa Corporation

    Atlantia Clinical Trials
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Taste Drives Purchase of Tea Products

    Comax consumer survey offers insight on attitudes and usage of tea products.

    Taste Drives Purchase of Tea Products
    Related CONTENT
    • Xsto Solutions
    • Aiya America, Inc. (Aiya Matcha)
    • Embrace of Natural Ingredients Leads to Soaring Sales of Avocado Extract
    • An Interview with Yoshiaki Shiraishi of Fuji Plant Protein Labs
    • ChromaDex and Nestlé Enter Global Commercial License and Supply Agreement for TRU NIAGEN
    01.08.19
    Comax Flavors, Melville NY, has released primary research on consumers’ behavior, usage, and attitudes toward tea products, focusing on tea bags, ready-to-drink (RTD) tea, and tea powder mix.
     
    This is the eleventh study of the company’s primary market research program. The tea study was fielded in May 2018 with 1,000 U.S. respondents aged 18-70+; half were female and the other half were male.
     
    According to Persistence Market Research, the global tea market is expected to grow to $21.33 billion by 2024 with a CAGR of 4.0% between the period. North America is expected to remain the dominant region, accounting for 37.7% revenue by 2024.
     
    “Tea has a natural, healthy-halo and has been steadily growing as consumers look for better-for-you beverages,” said Catherine Armstrong, vice president of corporate communications for Comax Flavors. “We wanted to explore and better understand tea consumption habits and usage among the general population.”
     
    Comax has partnered with Amy Marks-McGee of Trendincite LLC to manage the market research program and Costello Creative Group to translate the data into infographics. Additional Comax studies include: alcohol, non-dairy milk alternatives, bread, coffee, condiments, dressings, dips and dipping sauces, crackers, juice, flavored water, nutrition and performance products, sweet baked goods, and yogurt.
     
    Below are a few of the study highlights.
     
    Tea Bag Findings: Among respondents who consume “Tea Bags” N=333
     
    • “Taste” is the most important attribute driving tea bag purchases with 68% of respondents citing it
    • More than half (57%) of respondents cite “Flavor” as the second most important attribute driving tea bag purchase intent
    • Tea bags are almost equally consumed with “Lunch” (41%) and “Dinner” (42%)
    • “Green Tea” is the number one flavor consumed by all generations with 44% of respondents citing it
    • More than a quarter (27%) of respondents drink “Plain/Original Black Tea”
    • Shy of a quarter of respondents drink “Sweet Tea” (21%) followed by “Earl Gray” (20%) and “English Breakfast” (19%)
     
    Ready-To-Drink Tea Findings: Among respondents who consume “Ready-To-Drink Tea” N=333
     
    • “Taste” is the most important attribute driving RTD tea purchases with two-thirds of respondents citing it
    • Shy of two-thirds (63%) state that “Flavor” is the second most important attribute driving RTD Tea purchases
    • 74% of respondents drink RTD tea with “Lunch” while 60% drink it with “Dinner”
    • “Lemon” is the most popular flavored consumed by all generations with shy of half (48%) citing it
    • More than a third (39%) of all respondents equally consume “Sweet Tea,” and “Green Tea” 
    • More than a third of respondents consume “Peach” (38%), “Plain/Original” (35%), and “Half & Half” (34%)
    • Shy of a third of respondents drink “Raspberry” while shy of a quarter drink “Green Tea Combinations” (21%) 
     
    Tea Powder Mix: Among respondents who consume “Tea Powder Mix” N=333
     
    • 59% of respondents cite “Taste” as the most important attribute driving tea powder mix purchase intent
    • Two-thirds of respondents use tea powder mix with “Lunch” (68%) while more than half use it with “Dinner” (57%)
    • 61% of respondents consume “Lemon” making it the number one flavor among all generations
    • “Sweet Tea” (41%) and “Half & Half” (41%) are tied for the second most popular flavor among all generations
    • Among all generations, gen Y and gen Z are the heaviest consumers of “Sweet Tea”—gen Y (48%) and gen Z (48%)—and “Half & Half”—gen Z (60%) and gen Y (46%)
    • “Peach” (38%) and “Raspberry” (36%) are popular flavors with more than one third citing it while shy of a quarter consume “Blackberry Pomegranate” (24%)
     
    Generations defined: gen Z born 1996 and later; gen Y born 1977 to 1995; gen X born 1965 to 1976; baby boomers born 1946 to 1964; silent generation born 1925 to 1945.
    Related Searches
    • Performance
    • Baby Boomers
    • Beverages
    • Dairy
    Related Knowledge Center
    • Functional Foods & Beverages
    • Flavors & Colors
    • Consumer Trends
    Suggested For You
    Xsto Solutions Xsto Solutions
    Aiya America, Inc. (Aiya Matcha) Aiya America, Inc. (Aiya Matcha)
    Embrace of Natural Ingredients Leads to Soaring Sales of Avocado Extract Embrace of Natural Ingredients Leads to Soaring Sales of Avocado Extract
    An Interview with Yoshiaki Shiraishi of Fuji Plant Protein Labs An Interview with Yoshiaki Shiraishi of Fuji Plant Protein Labs
    ChromaDex and Nestlé Enter Global Commercial License and Supply Agreement for TRU NIAGEN ChromaDex and Nestlé Enter Global Commercial License and Supply Agreement for TRU NIAGEN
    innoVactiv & Nippon Flour Mills Obtain Natural Product Number in Canada for Myoceram innoVactiv & Nippon Flour Mills Obtain Natural Product Number in Canada for Myoceram
    AIDP Continues to Build Branded Ingredient Portfolio AIDP Continues to Build Branded Ingredient Portfolio
    Polyphenolics Predicts Personalization to Continue Emergence in Supplements Polyphenolics Predicts Personalization to Continue Emergence in Supplements
    Key Trends in Functional Foods & Beverages for 2019 Key Trends in Functional Foods & Beverages for 2019
    Immune Health: Building a Foundation of Wellness Immune Health: Building a Foundation of Wellness
    Glanbia to Acquire SlimFast for $350 Million Glanbia to Acquire SlimFast for $350 Million
    Marine Ingredients: Sourcing from the Sea Marine Ingredients: Sourcing from the Sea
    HP Ingredients Launches Microencapsulated LJ100 HP Ingredients Launches Microencapsulated LJ100
    Botanical Research: Herbal Efficacy & Testing Botanical Research: Herbal Efficacy & Testing
    HerbalGram Celebrates 35 Years of Publication HerbalGram Celebrates 35 Years of Publication

    Related Buyers Guide Companies

    • Xsto Solutions

      Xsto Solutions

      ...
      Dan Murray, VPBusiness Development 06.22.22

    • Aiya America, Inc. (Aiya Matcha)

      Aiya America, Inc. (Aiya Matcha)

      ...
      Alyssa Middo, Assistant Brand Manager 12.10.21

    • Breaking News | Consumer Trends | Fatty Acids | Functional Foods & Beverages | Herbs & Botanicals | Industry & Market News
      Embrace of Natural Ingredients Leads to Soaring Sales of Avocado Extract

      Embrace of Natural Ingredients Leads to Soaring Sales of Avocado Extract

      Study estimates nearly 35% of the avocado extract application in 2019 will be in the food and beverage industry.
      01.07.19


    • Functional Foods & Beverages | Proteins, Peptides, Amino Acids
      An Interview with Yoshiaki Shiraishi of Fuji Plant Protein Labs

      An Interview with Yoshiaki Shiraishi of Fuji Plant Protein Labs

      Yoshiaki Shiraishi serves as president and CEO of San Francisco-based Fuji Plant Protein Labs (FPPL).
      By Sheldon Baker 01.03.19

    • Breaking News | Dietary Supplements | Energy | Healthy Aging | Industry & Market News | Sports Nutrition | Vitamins

      ChromaDex and Nestlé Enter Global Commercial License and Supply Agreement for TRU NIAGEN

      Deal includes global commercial license and supply agreement for sales of TRU NIAGEN for products in the medical nutrition and consumer health categories.
      12.26.18

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    • Oregon Files Lawsuit Against GNC
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    Breaking News
    • CRN Announces New Staff Appointments
    • Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    • True Westfjords Launches Dropi Cod Liver Oil Tonic
    • Alkemist Labs Warns About Missing Components to Pesticide Testing
    • Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    CRN Announces New Staff Appointments
    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    True Westfjords Launches Dropi Cod Liver Oil Tonic
    Coatings World

    Latest Breaking News From Coatings World

    Waterborne Symposium Issues 2023 Call for Papers
    JNS-SmithChem Acquires Gulf Coast Chemical in Tampa, Florida
    Teknos Makes its Coatings with Help of Solar Power in Rajamäki, Finland
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    3M to Shed Neoplast, Neobun Brands
    FDA OKs Ra Medical Systems' DABRA 2.0 Catheter
    Hyperfine Leader Dave Scott to Step Down
    Contract Pharma

    Latest Breaking News From Contract Pharma

    TCG Lifesciences Inaugurates New R&D Facility in Pune
    Fujifilm Investing $1.6B to Expand Cell Culture Manufacturing Services
    Sharp Expands Clinical Services Operations at Heerenveen Facility
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Kevyn Aucoin Beauty To Launch Contour Eyeshadow Palettes
    Junoco Promotes #ToBeHuman Campaign
    Old Spice and Arby’s Launch Limited-Edition Meat Sweat Defense Kit
    Happi

    Latest Breaking News From Happi

    Sustainability Expert Aris Vrettos Joins Croda
    PCA Skin Introduces New Pigment Gel Pro Dark Spot Treatment
    Deadline Nears for NJ Recycled Content Law
    Ink World

    Latest Breaking News From Ink World

    BASF Venture Capital Invests in Climentum Capital’s First Fund
    JNS-SmithChem Acquires Tampa-Based Gulf Coast Chemical
    Quad Added to Membership of US Small-Cap Russell 2000 Index
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Optimum Group acquires Labelco
    Provident announces appointment of Jake Garner
    APR announces VP promotions
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Heartland Polymers Begins Polypropylene Production in Alberta
    Malowaniec Receives Lifetime Achievement Award from EDANA
    Weekly Recap: Lifetime Technical Achievement Award Presented to Richard Knowlson, Alkegen Completes Luyang Acquisition & More
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SpineX Begins SCONE Clinical Trial
    First Patient Enrolled in BioRestorative Therapies' Chronic Lumbar Disc Disease Trial
    Zimmer Biomet Creates Independent Philanthropic Non-Profit Coalition
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NREL Scientists Explore How to Make PV Even Greener
    ams OSRAM Announces Closing of Sale of AMLS Business to Plastic Omnium
    Confidex’s Carrier Dual Delivers Shared RAIN RFID and NFC Memory

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login