Results from this survey yielded highly favorable data, with Nitrosigine, the company’s nitric oxide boosting ingredient, receiving an 85% brand awareness rating and Velositol, the ingredient that enhances muscle protein synthesis, receiving an 89% awareness rating. Of these two results, Nitrosigine also received an 81% favorable view from consumers with Velositol receiving an 85% favorable view [Velositol AMI survey size was 311 participants; Nitrosigine AMI survey size was 271 participants].
“We pride ourselves on developing proprietary ingredients that are efficacious, experiential and safe for the consumer,” said Joe Weiss, president of Nutrition 21. “Educating consumers is a critical part of our marketing strategy, as they need to understand what our ingredients do to inform their purchasing decisions. Our consistent presence in AMI’s publications has helped us establish strong awareness with consumers, which in-turn, has greatly increased brand acceptance of our products. To that end, Nutrition 21 partners have successfully launched over 50 new products containing Nitrosigine and Velositol this year."
To handle this increased demand for its sports’ nutrition ingredients, Nutrition 21 has also continued to expand its team. In October, executive leadership welcomed Erika Harvey as the key accounts manager, West Coast. Ms. Harvey brings 16 years of experience selling ingredients in the natural products space, most recently with HORN Nutraceuticals. Her technical expertise includes a thorough understanding of a product’s lifecycle from raw materials to production, as well as assisting customers with new concepts and product development.
“I am thrilled to join the Nutrition 21 team,” said Ms. Harvey. “The company has an exciting level of energy and I look forward to working with the team to continue to bring awareness about our high-value, clinically substantiated, ingredients to this ever-changing industry.”
“We are excited to welcome Erika as our Key Accounts Manager, West Coast,” said Todd Spear, vice president of sales. “Erika brings a wealth of knowledge and experience in the natural products industry and can provide unique insight to customers when ideating around new products.”