"Verdure is a key player in the curcumin category and their leadership will help guide the association's key initiatives surrounding category quality, science and intellectual property protection," said GCA Executive Director Len Monheit.
"In support of Longvida and Verdure, we are honored to join the Global Curcumin Association in an effort to unite with industry leaders toward a common goal. It is my hope that my broad perspective of both the opportunities and challenges facing our industry, will bring an increased voice to the GCA board from the vantage of raw materials and their crucial impact within the industry. It is our responsibility to strive for continuous improvement by ensuring that supplements have proven identity, are safe, and meet label claims. Adulteration is a growing concern as a result of poor manufacturing controls, which can be reduced by establishing traceability programs at the ingredient, sourcing, and manufacturing level, and further testing raw materials using validated testing methods at reputable laboratories. In addition, focusing on sound quality control practices and traceability, we must create supplements that deliver clinically efficacious doses of active compounds. The long-term success of our industry is largely dependent on these investments. I look forward to working with GCA in further developing interprofessional coalitions in support of current challenges and encourage botanical success. I am honored to utilize my experience to serve with colleagues throughout the industry," stated Ajay Patel, founder & president, Verdure Sciences, Inc.
GCA was founded in 2017 as part of Trust Transparency's incubator program of single ingredient trade associations. GCA is working to establish a best practice recognized third-party baseline for ingredient quality, identity and appropriate category definitions and standards. The association will also serve as a voice and supporter of science and education through all supply chain levels and customer, consumer and influencer communities.